Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Construction Activities in Saudi Arabia
4.1.2 Strong Demand for Floor Coatings in Industrial Sector
4.2 Market Restraints
4.2.1 Strict Regulations on VOCs Released for Floor Coatings
4.2.2 Other Market Restraints
4.3 Industry Value-Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition


5 MARKET SEGMENTATION (Market Size in Value)
5.1 Product Type
5.1.1 Epoxy
5.1.2 Polyaspartics
5.1.3 Acrylic
5.1.4 Polyurethane
5.1.5 Other Product Types
5.2 Floor Material
5.2.1 Wood
5.2.2 Concrete
5.2.3 Other Floor Materials
5.3 End-user Industry
5.3.1 Residential
5.3.2 Commercial
5.3.3 Industrial
5.4 Construction Type
5.4.1 New Construction
5.4.2 Repair & Refurbishing/Rehabilitation
5.5 Geography
5.5.1 Saudi Arabia
5.5.2 South Africa
5.5.3 Rest of Middle-East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share(%)**/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Akzo Nobel NV
6.4.2 ArmorPoxy
6.4.3 Asian Paints
6.4.4 BASF SE
6.4.5 Epoxy-Coat
6.4.6 Henkel AG & Co. KGaA
6.4.7 Jazeera Paints
6.4.8 Jotun
6.4.9 Kansai Nerolac Paints Limited
6.4.10 LATICRETE International Inc.
6.4.11 Mapei
6.4.12 PPG Industries Inc.
6.4.13 Sika AG
6.4.14 Tambour
6.4.15 The Sherwin-Williams Company


7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Growing Investment in the Construction Sector