Table of Content

1. Executive Summary


2. Introduction

2.1 Adult Learning: An Overview
2.1.1 Introduction to Adult Learning
2.1.2 Benefits of Adult Learning

2.2 Adult Learning Segmentation: An Overview
2.2.1 Adult Learning Segmentation
2.2.2 Individual Adult Learning Segmentation


3. China Market Analysis

3.1 China Adult Learning Market: An Analysis

3.1.1 China Adult Learning Market: An Overview
3.1.2 China Adult Learning Market by Value
3.1.3 China Adult Learning Market by Type (Individual Adult Learning and Enterprise Professional Training)
3.1.4 China Adult Learning Market by Format (Online and Offline)

3.2 China Adult Learning Market: Type Analysis

3.2.1 China Adult Learning Market: Type Overview
3.2.2 China Individual Adult Learning Market by Value
3.2.3 China Individual Adult Learning Market by Course Offerings (Professional Training, Personal Interest, Language Learning, and College Test Preparation)
3.2.4 China Individual Adult Learning Market by Format (Online and Offline)
3.2.5 China Enterprise Adult Professional Training Market by Value
3.2.6 China Enterprise Adult Professional Training Market by Format (Online and Offline)

3.3 China Adult Learning Market: Format Analysis

3.3.1 China Adult Learning Market: Format Overview
3.3.2 China Offline Adult Learning Market by Value
3.3.3 China Online Adult Learning Market by Value

3.4 China Enterprise Adult Professional Training Market: Format Analysis

3.4.1 China Enterprise Adult Professional Training Market: Format Overview
3.4.2 China Offline Enterprise Adult Professional Training Market by Value
3.4.3 China Online Enterprise Adult Professional Training Market by Value

3.5 China Individual Adult Learning Market: Course Offerings Analysis

3.5.1 China Individual Adult Learning Market: Course Offerings Overview
3.5.2 China Individual Adult Professional Training Market by Value
3.5.3 China Individual Adult Personal Interest Learning Market by Value
3.5.4 China Individual Adult Personal Interest Learning Market by Segment (Music Learning, Art And Design Learning, Video Editing Learning, Financial Learning, and Others)
3.5.5 China Individual Adult Personal Interest Learning Market by Format (Online and Offline)
3.5.6 China Individual Adult Language Learning Market by Value
3.5.7 China Individual Adult College Test Preparation Learning Market by Value

3.6 China Individual Adult Learning Market: Format Analysis

3.6.1 China Individual Adult Learning Market: Format Overview
3.6.2 China Offline Individual Adult Learning by Value
3.6.3 China Online Individual Adult Learning Market by Value

3.7 China Individual Adult Personal Interest Learning Market: Segment Analysis

3.7.1 China Individual Adult Personal Interest Learning Market: Segment Overview
3.7.2 China Individual Adult Music Learning Market by Value
3.7.3 China Individual Adult Art and Design Learning Market by Value
3.7.4 China Individual Adult Video Editing Learning Market by Value
3.7.5 China Individual Adult Financial Learning Market by Value
3.7.6 China Others Individual Adult Learning Market by Value

3.8 China Individual Adult Personal Interest Learning Market: Format Analysis

3.8.1 China Individual Adult Personal Interest Learning Market: Format Overview
3.8.2 China Offline Individual Adult Personal Interest Market by Value Learning
3.8.3 China Online Individual Adult Personal Interest Learning Market by Value


4. Impact of COVID-19

4.1 Impact of COVID-19 on Adult Learning Market
4.2 Post COVID-19 Impact on Adult Learning Market


5. Market Dynamics

5.1 Growth Drivers
5.1.1 Rapid Urbanization
5.1.2 Rise In Disposable Income
5.1.3 Rising Internet Penetration
5.1.4 Industrial Transformation
5.1.5 Rising Awareness for Lifelong Learning Culture
5.1.6 Increasing Demand For Upskilling And Reskilling

5.2 Challenges
5.2.1 Intense Competition and Quality Standards
5.2.2 Cyber Security Risks
5.2.3 Stringent Regulations

5.3 Market Trends
5.3.1 Surge In Online Learning
5.3.2 Customized and Personalized Learning
5.3.3 Industry-Integrated Training
5.3.4 Integration With Emerging Technologies
5.3.5 Gamification and Interactive Learning
5.3.6 Rise of Micro-credentials
5.3.7 Emphasis on Soft Skills
5.3.8 Expansion Of Diversified Courses
5.3.9 Rise In Senior Adult Learning Market


6. Competitive Landscape

6.1 China Adult Learning Market: Competitive Landscape


7. Company Profiles

7.1 China Education Group Holdings Limited
7.1.1 Business Overview
7.1.2 Operating Segments
7.1.3 Business Strategy

7.2 Youdao Inc.
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategy

7.3 Strategic Education Inc.
7.3.1 Business Overview
7.3.2 Operating Segments
7.3.3 Business Strategy

7.4 Hope Education Group Co., Ltd.
7.4.1 Business Overview
7.4.2 Operating Segments

7.5 Coursera, Inc.
7.5.1 Business Overview
7.5.2 Operating Segments
7.5.3 Business Strategy

7.6 China East Education Holdings Ltd.
7.6.1 Business Overview
7.6.2 Operating Segments

7.7 New Oriental Education & Technology Group Inc.
7.7.1 Business Overview
7.7.2 Operating Segments

7.8 China Kepei Education Group Limited
7.8.1 Business Overview
7.8.2 Revenue From Contracts
7.8.3 Business Strategy

7.9 QuantaSing Group Limited
7.9.1 Business Overview
7.9.2 Revenue By Business Line
7.9.3 Business Strategy

7.10 LAIX Inc.
7.10.1 Business Overview
7.10.2 Business Strategy

7.11 Hujiang
7.11.1 Business Overview

7.12 Xiaozhan Education
7.12.1 Business Overview

7.13 iTutorGroup
7.13.1 Business Overview

7.14 italki
7.14.1 Business Overview

List of Figures

Figure 1: Benefits of Adult Learning
Figure 2: Adult Learning Segmentation
Figure 3: Individual Adult Learning Segmentation
Figure 4: China Adult Learning Market by Value; 2019-2023 (US$ Billion)
Figure 5: China Adult Learning Market by Value; 2024-2029 (US$ Billion)
Figure 6: China Adult Learning Market by Type; 2023 (Percentage, %)
Figure 7: China Adult Learning Market by Format; 2023 (Percentage, %)
Figure 8: China Individual Adult Learning Market by Value; 2019-2023 (US$ Billion)
Figure 9: China Individual Adult Learning Market by Value; 2024-2029 (US$ Billion)
Figure 10: China Individual Adult Learning Market by Course Offerings; 2023 (Percentage, %)
Figure 11: China Individual Adult Learning Market by Format; 2023 (Percentage, %)
Figure 12: China Enterprise Adult Professional Training Market by Value; 2019-2023 (US$ Billion)
Figure 13: China Enterprise Adult Professional Training Market by Value; 2024-2029 (US$ Billion)
Figure 14: China Enterprise Adult Professional Training Market by Format; 2023 (Percentage, %)
Figure 15: China Offline Adult Learning Market by Value; 2019-2023 (US$ Billion)
Figure 16: China Offline Adult Learning Market by Value; 2024-2029 (US$ Billion)
Figure 17: China Online Adult Learning Market by Value; 2019-2023 (US$ Billion)
Figure 18: China Online Adult Learning Market by Value; 2024-2029 (US$ Billion)
Figure 19: China Offline Enterprise Adult Professional Training Market by Value; 2019-2023 (US$ Billion)
Figure 20: China Offline Enterprise Adult Professional Training Market by Value; 2024-2029 (US$ Billion)
Figure 21: China Online Enterprise Adult Professional Training Market by Value; 2019-2023 (US$ Billion)
Figure 22: China Online Enterprise Adult Professional Training Market by Value; 2024-2029 (US$ Billion)
Figure 23: China Individual Adult Professional Training Market by Value; 2019-2023 (US$ Billion)
Figure 24: China Individual Adult Professional Training Market by Value; 2024-2029 (US$ Billion)
Figure 25: China Individual Adult Personal Interest Learning Market by Value; 2019-2023 (US$ Billion)
Figure 26: China Individual Adult Personal Interest Learning Market by Value; 2024-2029 (US$ Billion)
Figure 27: China Individual Adult Personal Interest Learning Market by Segment; 2023 (Percentage, %)
Figure 28: China Individual Adult Personal Interest Learning Market by Format; 2023 (Percentage, %)
Figure 29: China Individual Adult Language Learning Market by Value; 2019-2023 (US$ Billion)
Figure 30: China Individual Adult Language Learning Market by Value; 2024-2029 (US$ Billion)
Figure 31: China Individual Adult College Test Preparation Learning Market by Value; 2019-2023 (US$ Billion)
Figure 32: China Individual Adult College Test Preparation Learning Market by Value; 2024-2029 (US$ Billion)
Figure 33: China Offline Individual Adult Learning Market by Value; 2019-2023 (US$ Billion)
Figure 34: China Offline Individual Adult Learning Market by Value; 2024-2029 (US$ Billion)
Figure 35: China Online Individual Adult Learning Market by Value; 2019-2023 (US$ Billion)
Figure 36: China Online Individual Adult Learning Market by Value; 2024-2029 (US$ Billion)
Figure 37: China Individual Adult Music Learning Market by Value; 2022-2029 (US$ Billion)
Figure 38: China Individual Adult Art and Design Learning Market by Value; 2022-2029 (US$ Billion)
Figure 39: China Individual Adult Video Editing Learning Market by Value; 2022-2029 (US$ Billion)
Figure 40: China Individual Adult Financial Learning Market by Value; 2022-2029 (US$ Billion)
Figure 41: China Others Individual Adult Learning Market by Value; 2022-2029 (US$ Billion)
Figure 42: China Offline Individual Adult Personal Interest Learning Market by Value; 2022-2029 (US$ Billion)
Figure 43: China Online Individual Adult Personal Interest Learning Market by Value; 2022-2029 (US$ Billion)
Figure 44: China Urban Population As A Percentage Of Total Population; 2016-2022 (Percentage, %)
Figure 45: China’s Disposable Income per Capita; 2016-2022 (US$ Thousand)
Figure 46: China Internet Users; 2018-2023 (Million)
Figure 47: China Education Group Holdings Limited Revenue by Segments, 2023 (Percentage, %)
Figure 48: Youdao Inc. Net Revenues by Segments, 2022 (Percentage, %)
Figure 49: Strategic Education Inc. Revenues by Segments, 2022 (Percentage, %)
Figure 50: Hope Education Group Co., Ltd. Revenue by Segments, 2023 (Percentage, %)
Figure 51: Coursera, Inc. Revenue by Segment; 2022 (Percentage,%)
Figure 52: China East Education Holdings Ltd. Revenue by Segment; 2022 (Percentage,%)
Figure 53: New Oriental Education & Technology Group Inc. Net Revenues by Segment; 2023 (Percentage,%)
Figure 54: China Kepei Education Group Limited Revenue From Contracts; 2022 (Percentage,%)
Figure 55: QuantaSing Group Limited Net Revenue by Business Line; 2023 (Percentage,%)