Table of Content

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer


2. Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Vietnam Ecommerce – Transaction Volume Trend Analysis, 2020-2029


3. Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Vietnam Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Vietnam Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Vietnam Social Commerce Market Share Analysis by Key Players, 2023


4. Vietnam Social Commerce Industry Market Size and Forecast by Location
4.1. Vietnam Social Commerce Market Share by Location (%), 2023
4.2. Vietnam Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Vietnam Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029


5. Vietnam Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Vietnam Social Commerce Market Share by Product Categories (%), 2023
5.2. Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Vietnam Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Vietnam Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Vietnam Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Vietnam Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029


6. Vietnam Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Vietnam Social Commerce Market Share by End Use Segment (%), 2023
6.2. Vietnam Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Vietnam Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Vietnam Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029


7. Vietnam Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Vietnam Social Commerce Market Share by End Use Device (%), 2023
7.2. Vietnam Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Vietnam Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029


8. Vietnam Social Commerce Industry Market Size and Forecast by Cities
8.1. Vietnam Social Commerce Market Share by Cities (%), 2023
8.2. Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029


9. Vietnam Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Vietnam Social Commerce Market Share by Payment Method (%), 2023
9.2. Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Vietnam Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029


10. Vietnam Social Commerce Industry Market Size and Forecast by Platforms
10.1. Vietnam Social Commerce Market Share by Platforms Method (%), 2023
10.2. Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029


11. Vietnam Social Commerce Industry Market Size and Forecast by Contents
11.1. Vietnam Social Commerce Market Share by Contents (%), 2023
11.2. Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Vietnam Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Vietnam Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029


12. Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Vietnam Social Commerce Spend Share by Age Group, 2023
12.2. Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Vietnam Social Commerce Share by Income Level, 2023
12.7. Vietnam Social Commerce Share by Gender, 2023


13. Further Reading
13.1. About PayNXT360
13.2. Related Research



List of Figures

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: Vietnam Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: Vietnam Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: Vietnam Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: Vietnam Social Commerce Market Share by Location (%), 2023
Figure 10: Vietnam Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Vietnam Social Commerce Market Share by Product Categories (%), 2023
Figure 13: Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Vietnam Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Vietnam Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Vietnam Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Vietnam Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Vietnam Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: Vietnam Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Vietnam Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Vietnam Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Vietnam Social Commerce Market Share by End Use Device (%), 2023
Figure 25: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Vietnam Social Commerce Market Share by Cities (%), 2023
Figure 28: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Vietnam Social Commerce Market Share by Payment Method (%), 2023
Figure 32: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Vietnam Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Vietnam Social Commerce Market Share by Contents (%), 2023
Figure 46: Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Vietnam Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Vietnam Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Vietnam Social Commerce Share by Age Group (%), 2023
Figure 52: Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: Vietnam Social Commerce Share by Income Level (%), 2023
Figure 57: Vietnam Social Commerce Share by Gender (%), 2023

List of Tables

Table 1: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Vietnam Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Vietnam Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Vietnam Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Vietnam Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Vietnam Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Vietnam Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Vietnam Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Vietnam Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Vietnam Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Vietnam Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Vietnam Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Vietnam Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029