Table of Content

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer


2. Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Turkey Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Turkey Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Turkey Ecommerce – Transaction Volume Trend Analysis, 2020-2029


3. Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Turkey Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Turkey Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Turkey Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Turkey Social Commerce Market Share Analysis by Key Players, 2023


4. Turkey Social Commerce Industry Market Size and Forecast by Location
4.1. Turkey Social Commerce Market Share by Location (%), 2023
4.2. Turkey Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Turkey Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029


5. Turkey Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Turkey Social Commerce Market Share by Product Categories (%), 2023
5.2. Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Turkey Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Turkey Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Turkey Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Turkey Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029


6. Turkey Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Turkey Social Commerce Market Share by End Use Segment (%), 2023
6.2. Turkey Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Turkey Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Turkey Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029


7. Turkey Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Turkey Social Commerce Market Share by End Use Device (%), 2023
7.2. Turkey Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Turkey Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029


8. Turkey Social Commerce Industry Market Size and Forecast by Cities
8.1. Turkey Social Commerce Market Share by Cities (%), 2023
8.2. Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029


9. Turkey Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Turkey Social Commerce Market Share by Payment Method (%), 2023
9.2. Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Turkey Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029


10. Turkey Social Commerce Industry Market Size and Forecast by Platforms
10.1. Turkey Social Commerce Market Share by Platforms Method (%), 2023
10.2. Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029


11. Turkey Social Commerce Industry Market Size and Forecast by Contents
11.1. Turkey Social Commerce Market Share by Contents (%), 2023
11.2. Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Turkey Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Turkey Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Turkey Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029


12. Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Turkey Social Commerce Spend Share by Age Group, 2023
12.2. Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Turkey Social Commerce Share by Income Level, 2023
12.7. Turkey Social Commerce Share by Gender, 2023


13. Further Reading
13.1. About PayNXT360
13.2. Related Research



List of Figures

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Turkey Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: Turkey Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Turkey Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: Turkey Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: Turkey Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: Turkey Social Commerce Market Share by Location (%), 2023
Figure 10: Turkey Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: Turkey Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Turkey Social Commerce Market Share by Product Categories (%), 2023
Figure 13: Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Turkey Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Turkey Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Turkey Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Turkey Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Turkey Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: Turkey Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Turkey Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Turkey Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Turkey Social Commerce Market Share by End Use Device (%), 2023
Figure 25: Turkey Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Turkey Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Turkey Social Commerce Market Share by Cities (%), 2023
Figure 28: Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Turkey Social Commerce Market Share by Payment Method (%), 2023
Figure 32: Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Turkey Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Turkey Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Turkey Social Commerce Market Share by Contents (%), 2023
Figure 46: Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Turkey Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Turkey Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Turkey Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Turkey Social Commerce Share by Age Group (%), 2023
Figure 52: Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: Turkey Social Commerce Share by Income Level (%), 2023
Figure 57: Turkey Social Commerce Share by Gender (%), 2023

List of Tables

Table 1: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Turkey Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Turkey Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Turkey Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Turkey Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Turkey Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Turkey Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Turkey Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Turkey Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Turkey Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Turkey Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Turkey Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Turkey Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Turkey Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Turkey Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Turkey Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Turkey Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Turkey Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Turkey Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Turkey Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029