Table of Content

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer


2. Thailand Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Thailand Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Thailand Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Thailand Ecommerce – Transaction Volume Trend Analysis, 2020-2029


3. Thailand Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Thailand Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Thailand Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Thailand Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Thailand Social Commerce Market Share Analysis by Key Players, 2023


4. Thailand Social Commerce Industry Market Size and Forecast by Location
4.1. Thailand Social Commerce Market Share by Location (%), 2023
4.2. Thailand Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Thailand Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029


5. Thailand Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Thailand Social Commerce Market Share by Product Categories (%), 2023
5.2. Thailand Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Thailand Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Thailand Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Thailand Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Thailand Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Thailand Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Thailand Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029


6. Thailand Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Thailand Social Commerce Market Share by End Use Segment (%), 2023
6.2. Thailand Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Thailand Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Thailand Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029


7. Thailand Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Thailand Social Commerce Market Share by End Use Device (%), 2023
7.2. Thailand Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Thailand Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029


8. Thailand Social Commerce Industry Market Size and Forecast by Cities
8.1. Thailand Social Commerce Market Share by Cities (%), 2023
8.2. Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029


9. Thailand Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Thailand Social Commerce Market Share by Payment Method (%), 2023
9.2. Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029


10. Thailand Social Commerce Industry Market Size and Forecast by Platforms
10.1. Thailand Social Commerce Market Share by Platforms Method (%), 2023
10.2. Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029


11. Thailand Social Commerce Industry Market Size and Forecast by Contents
11.1. Thailand Social Commerce Market Share by Contents (%), 2023
11.2. Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Thailand Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Thailand Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029


12. Thailand Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Thailand Social Commerce Spend Share by Age Group, 2023
12.2. Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Thailand Social Commerce Share by Income Level, 2023
12.7. Thailand Social Commerce Share by Gender, 2023


13. Further Reading
13.1. About PayNXT360
13.2. Related Research



List of Figures

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Thailand Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: Thailand Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Thailand Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: Thailand Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: Thailand Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: Thailand Social Commerce Market Share by Location (%), 2023
Figure 10: Thailand Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: Thailand Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Thailand Social Commerce Market Share by Product Categories (%), 2023
Figure 13: Thailand Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Thailand Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Thailand Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Thailand Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Thailand Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Thailand Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Thailand Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Thailand Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: Thailand Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Thailand Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Thailand Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Thailand Social Commerce Market Share by End Use Device (%), 2023
Figure 25: Thailand Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Thailand Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Thailand Social Commerce Market Share by Cities (%), 2023
Figure 28: Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Thailand Social Commerce Market Share by Payment Method (%), 2023
Figure 32: Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Thailand Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Thailand Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Thailand Social Commerce Market Share by Contents (%), 2023
Figure 46: Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Thailand Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Thailand Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Thailand Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Thailand Social Commerce Share by Age Group (%), 2023
Figure 52: Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: Thailand Social Commerce Share by Income Level (%), 2023
Figure 57: Thailand Social Commerce Share by Gender (%), 2023

List of Tables

Table 1: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Thailand Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Thailand Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Thailand Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Thailand Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Thailand Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Thailand Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Thailand Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Thailand Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Thailand Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Thailand Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Thailand Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Thailand Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Thailand Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Thailand Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Thailand Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Thailand Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Thailand Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Thailand Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Thailand Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Thailand Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Thailand Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Thailand Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029