Table of Content

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer


2. Singapore Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Singapore Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Singapore Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Singapore Ecommerce – Transaction Volume Trend Analysis, 2020-2029


3. Singapore Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Singapore Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Singapore Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Singapore Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Singapore Social Commerce Market Share Analysis by Key Players, 2023


4. Singapore Social Commerce Industry Market Size and Forecast by Location
4.1. Singapore Social Commerce Market Share by Location (%), 2023
4.2. Singapore Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Singapore Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029


5. Singapore Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Singapore Social Commerce Market Share by Product Categories (%), 2023
5.2. Singapore Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Singapore Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Singapore Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Singapore Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Singapore Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Singapore Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Singapore Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029


6. Singapore Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Singapore Social Commerce Market Share by End Use Segment (%), 2023
6.2. Singapore Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Singapore Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Singapore Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029


7. Singapore Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Singapore Social Commerce Market Share by End Use Device (%), 2023
7.2. Singapore Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Singapore Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029


8. Singapore Social Commerce Industry Market Size and Forecast by Cities
8.1. Singapore Social Commerce Market Share by Cities (%), 2023
8.2. Singapore Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Singapore Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Singapore Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029


9. Singapore Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Singapore Social Commerce Market Share by Payment Method (%), 2023
9.2. Singapore Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Singapore Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Singapore Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Singapore Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Singapore Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Singapore Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Singapore Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029


10. Singapore Social Commerce Industry Market Size and Forecast by Platforms
10.1. Singapore Social Commerce Market Share by Platforms Method (%), 2023
10.2. Singapore Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Singapore Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Singapore Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Singapore Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Singapore Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029


11. Singapore Social Commerce Industry Market Size and Forecast by Contents
11.1. Singapore Social Commerce Market Share by Contents (%), 2023
11.2. Singapore Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Singapore Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Singapore Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Singapore Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Singapore Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029


12. Singapore Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Singapore Social Commerce Spend Share by Age Group, 2023
12.2. Singapore Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Singapore Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Singapore Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Singapore Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Singapore Social Commerce Share by Income Level, 2023
12.7. Singapore Social Commerce Share by Gender, 2023


13. Further Reading
13.1. About PayNXT360
13.2. Related Research



List of Figures

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Singapore Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Singapore Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: Singapore Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: Singapore Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Singapore Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: Singapore Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: Singapore Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: Singapore Social Commerce Market Share by Location (%), 2023
Figure 10: Singapore Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: Singapore Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Singapore Social Commerce Market Share by Product Categories (%), 2023
Figure 13: Singapore Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Singapore Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Singapore Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Singapore Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Singapore Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Singapore Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Singapore Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Singapore Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: Singapore Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Singapore Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Singapore Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Singapore Social Commerce Market Share by End Use Device (%), 2023
Figure 25: Singapore Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Singapore Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Singapore Social Commerce Market Share by Cities (%), 2023
Figure 28: Singapore Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Singapore Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Singapore Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Singapore Social Commerce Market Share by Payment Method (%), 2023
Figure 32: Singapore Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Singapore Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Singapore Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Singapore Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Singapore Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Singapore Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Singapore Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Singapore Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: Singapore Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Singapore Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Singapore Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Singapore Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Singapore Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Singapore Social Commerce Market Share by Contents (%), 2023
Figure 46: Singapore Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Singapore Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Singapore Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Singapore Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Singapore Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Singapore Social Commerce Share by Age Group (%), 2023
Figure 52: Singapore Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: Singapore Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: Singapore Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: Singapore Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: Singapore Social Commerce Share by Income Level (%), 2023
Figure 57: Singapore Social Commerce Share by Gender (%), 2023

List of Tables

Table 1: Singapore Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Singapore Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Singapore Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Singapore Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Singapore Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Singapore Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Singapore Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Singapore Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Singapore Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Singapore Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Singapore Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Singapore Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Singapore Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Singapore Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Singapore Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Singapore Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Singapore Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Singapore Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Singapore Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Singapore Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Singapore Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Singapore Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Singapore Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Singapore Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Singapore Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Singapore Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Singapore Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Singapore Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Singapore Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Singapore Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Singapore Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Singapore Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Singapore Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Singapore Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Singapore Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Singapore Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Singapore Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Singapore Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Singapore Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Singapore Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Singapore Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Singapore Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Singapore Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Singapore Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029