Table of Content

1. Executive Summary


2. Introduction

2.1 Rent-To-Own: An Overview
2.1.1 Introduction to Rent-To-Own Market
2.1.2 Rent-To-Own: Advantages and Disadvantages
2.1.3 Components of Rent-To-Own Agreement

2.2 Rent-To-Own Segmentation: An Overview
2.2.1 Rent-To-Own Segmentation


3. The US Market Analysis

3.1 The US Rent-to-Own Market: An Analysis

3.1.1 The US Rent-To-Own Market: An Overview
3.1.2 The US Rent-To-Own Market by Value
3.1.3 The US Rent-To-Own Market by Distribution Channel (Brick & Mortar and E-commerce)
3.1.4 The US Rent-To-Own Market by Number of Stores

3.2 The US Rent-To-Own Market: Distribution Channel Analysis

3.2.1 The US Rent-To-Own Market by Distribution Channel: An Overview
3.2.2 The US Rent-To-Own Brick & Mortar Market by Value
3.2.3 The US Rent-To-Own E-commerce Market by Value


4. Impact of COVID-19

4.1 Impact of COVID-19
4.1.1 The Economic Effects of COVID-19
4.1.2 Post COVID-19 Scenario


5. Market Dynamics

5.1 Growth Drivers
5.1.1 Spike in Urbanization
5.1.2 Surging GDP Growth
5.1.3 Rising Disposable Income
5.1.4 Growing Millennial Population
5.1.5 Significant Population of International Migrants
5.1.6 Rising Virtual Rent-to-Own Market

5.2 Challenges
5.2.1 Dependency on Vendors, Suppliers and Products
5.2.2 Lack of Customer Security
5.2.3 Low Profit Margin

5.3 Market Trends
5.3.1 Hike in Internet Penetration
5.3.2 Rollout of Smartphone as New Category
5.3.3 Rapid Pace in Technological Advancements


6. Competitive Landscape

6.1 The US Rent-To-Own Market Players Comparison
6.2 The US Rent-To-Own Market Players by Number of Stores


7. Company Profiles

7.1 Upbound Group, Inc.
7.1.1 Business Overview
7.1.2 Operating Segments
7.1.3 Business Strategy

7.2 goeasy Ltd.
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategy

7.3 The Aaron’s Company, Inc.
7.3.1 Business Overview
7.3.2 Business Strategy

7.4 Co-Ownership Organization
7.4.1 Business Overview
7.4.2 Business Strategy

7.5 FlexShopper Inc.
7.5.1 Business Overview

7.6 EZ Furniture Sales & Leasing
7.6.1 Business Overview

7.7 Buddy’s Home Furnishings Company
7.7.1 Business Overview

7.8 Snap Finance Company
7.8.1 Business Overview

7.9 Home Partners of America Company (HPOA)
7.9.1 Business Overview

7.10 Dream America Organization
7.10.1 Business Overview

7.11 Zerodown
7.11.1 Business Overview

7.12 Verbhouse
7.12.1 Business Overview

7.13 Action Rent-To-Own
7.13.1 Business Overview

7.14 Divvy Homes
7.14.1 Business Overview

List of Figures

Figure 1: Components of Rent-to-Own Agreement
Figure 2: Rent-To-Own Segmentation
Figure 3: The US Rent-To-Own Market by Value; 2019-2023 (US$ Billion)
Figure 4: The US Rent-To-Own Market by Value; 2024-2029 (US$ Billion)
Figure 5: The US Rent-To-Own Market by Distribution Channel; 2023 (Percentage, %)
Figure 6: The US Rent-To-Own Market by Number of Stores; 2019-2023 (Billion)
Figure 7: The US Rent-To-Own Brick & Mortar by Value; 2019-2023 (US$ Billion)
Figure 8: The US Rent-To-Own Brick & Mortar Market by Value; 2024 - 2029 (US$ Billion)
Figure 9: The US Rent-To-Own E-commerce Market by Value; 2019-2023 (US$ Billion)
Figure 10: The US Rent-To-Own E-commerce Market by Value; 2024-2029 (US$ Billion)
Figure 11: The US Number of Unemployed Persons & Unemployment Rate; April 2019-April 2020 (Million & Percentage, %)
Figure 12: The US Urban Population; 2017-2024 (Million)
Figure 13: The US Real GDP; 2019-2023 (US$ Trillion)
Figure 14: The US Disposable Personal Income Per Capita; 2020-2028 (US$ Thousand)
Figure 15: The US Millennial Population; 2016-2036 (Million)
Figure 16: The US Internet Penetration Rate; 2019-2023 (Percentage, %)
Figure 17: The US Smartphone User Penetration; 2018-2025 (Percentage, %)
Figure 18: Upbound Group, Inc. Revenue by Segments; 2022 (Percentage, %)
Figure 19: goeasy Ltd. Revenue by Segments; 2022 (Percentage, %)
Table 1: Rent-to-Own Advantages & Disadvantages
Table 2: The US Rent-To-Own Market Players Comparison
Table 3: The US Rent-To-Own Market Players by Number of Stores; 2021