Table of Content

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Advertising & Marketing Market, by Region

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rapid shift from print advertising to digital advertising
5.1.1.2. High spending of private companies on marketing activities for brand building
5.1.1.3. Rising trend of social media advertising for reaching potential customers
5.1.2. Restraints
5.1.2.1. Direct & indirect costs associated with advertising & marketing
5.1.3. Opportunities
5.1.3.1. Growing integration of advanced technologies in advertising & marketing platforms
5.1.3.2. Emerging applications with the expansion of eCommerce platforms
5.1.4. Challenges
5.1.4.1. Data privacy and security concerns with the usage of advertising & marketing platforms
5.2. Market Segmentation Analysis
5.2.1. Type: Growing adoption of digital marketing by performance-driven businesses
5.2.2. Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Advertising & Marketing Market, by Type
6.1. Introduction
6.2. Content Creation and Management
6.3. Digital Marketing
6.4. Public Relations
6.5. Social Media Management
6.6. Traditional Advertising

7. Advertising & Marketing Market, by Application
7.1. Introduction
7.2. Automotive
7.3. Education
7.4. Fashion & Beauty
7.5. Finance & Banking
7.6. Food & Beverage
7.7. Healthcare
7.8. Travel & Tourism

8. Americas Advertising & Marketing Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Advertising & Marketing Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Advertising & Marketing Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
11.3.1. Merger & Acquisition
11.3.1.1. Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
11.3.2. Agreement, Collaboration, & Partnership
11.3.2.1. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
11.3.2.2. DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE

12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Accenture PLC
12.1.2. Adobe Inc.
12.1.3. Amazon.com, Inc.
12.1.4. Apple Inc.
12.1.5. Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
12.1.6. BidVertiser
12.1.7. BuySellAds.com Inc.
12.1.8. Daniel J. Edelman Holdings, Inc.
12.1.9. Dentsu International Limited
12.1.10. E29 Marketing, LLC
12.1.11. Google LLC by Alphabet Inc.
12.1.12. Havas SA by Vivendi SE
12.1.13. Mediaplus Group by Serviceplan Group SE & Co KG
12.1.14. Meta Platforms, Inc.
12.1.15. Microsoft Corporation
12.1.16. Moburst Ltd.
12.1.17. Mynt Agency
12.1.18. NextRoll, Inc.
12.1.19. Omnicom Group Inc.
12.1.20. One Media Group
12.1.21. One Media Marketing
12.1.22. OpenX Technologies Inc.
12.1.23. Pinterest, Inc.
12.1.24. Razorfish, LLC
12.1.25. Rheindigital GmbH
12.1.26. Salesforce, Inc.
12.1.27. TBWA Worldwide Inc.
12.1.28. The Interpublic Group of Companies, Inc.
12.1.29. VCCP Madrid
12.1.30. Viola Communications
12.1.31. X Corp.
12.1.32. Yahoo! Inc.
12.1.33. Zerotrillion
12.2. Key Product Portfolio

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing



List of Figures

FIGURE 1. ADVERTISING & MARKETING MARKET RESEARCH PROCESS
FIGURE 2. ADVERTISING & MARKETING MARKET SIZE, 2023 VS 2030
FIGURE 3. ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. ADVERTISING & MARKETING MARKET DYNAMICS
FIGURE 7. ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 10. ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023

List of Tables

TABLE 1. ADVERTISING & MARKETING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018–2023
TABLE 3. ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 6. ADVERTISING & MARKETING MARKET SIZE, BY CONTENT CREATION AND MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. ADVERTISING & MARKETING MARKET SIZE, BY DIGITAL MARKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. ADVERTISING & MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. ADVERTISING & MARKETING MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. ADVERTISING & MARKETING MARKET SIZE, BY TRADITIONAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 12. ADVERTISING & MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. ADVERTISING & MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. ADVERTISING & MARKETING MARKET SIZE, BY FASHION & BEAUTY, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. ADVERTISING & MARKETING MARKET SIZE, BY FINANCE & BANKING, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. ADVERTISING & MARKETING MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. ADVERTISING & MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. ADVERTISING & MARKETING MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 20. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 21. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 22. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 23. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 24. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 25. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 26. CANADA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 27. CANADA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 28. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 29. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 30. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 31. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 32. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 33. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 34. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 35. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 36. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 37. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 38. CHINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 39. CHINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 40. INDIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 41. INDIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 42. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 43. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 44. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 45. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 46. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 47. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 48. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 49. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 50. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 51. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 52. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 53. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 54. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 55. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 56. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 57. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 58. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 59. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 60. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 61. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 62. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 63. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 64. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 65. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 66. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 67. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 68. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 69. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 70. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 71. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 72. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 73. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 74. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 75. ITALY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 76. ITALY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 77. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 78. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 79. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 80. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 81. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 82. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 83. POLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 84. POLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 85. QATAR ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 86. QATAR ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 87. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 88. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 89. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 90. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 91. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 92. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 93. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 94. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 95. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 96. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 97. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 98. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 99. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 100. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 101. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 102. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 103. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 104. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 105. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 106. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 107. ADVERTISING & MARKETING MARKET LICENSE & PRICING