Table of Content

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Programmatic Advertising Market, by Region

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising shift to online platforms with increasing adoption of mobile devices
5.1.1.2. Growing demand for personalized advertising experiences across enterprises
5.1.1.3. Continuous rise of eCommerce activities worldwide
5.1.2. Restraints
5.1.2.1. Limited skilled professionals with expertise in programmatic trading ecosystem and complex integration of multiple platforms
5.1.3. Opportunities
5.1.3.1. Increasing advancements in programmatic advertising platforms to enhance transparency and personalization elements
5.1.3.2. Growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies
5.1.4. Challenges
5.1.4.1. Security and privacy concerns associated with programmatic advertising platforms
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Programmatic Advertising Market, by Type
6.1. Introduction
6.2. Automated Guaranteed
6.3. Private Marketplaces
6.4. Real time Bidding

7. Programmatic Advertising Market, by End-Use
7.1. Introduction
7.2. Automotive
7.3. Government
7.4. Healthcare
7.5. IT & Telecom
7.6. Manufacturing

8. Americas Programmatic Advertising Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Programmatic Advertising Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Programmatic Advertising Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
11.3.1. Merger & Acquisition
11.3.1.1. Triton Digital Announces Acquisition of Manadge
11.3.2. Agreement, Collaboration, & Partnership
11.3.2.1. AI Digital, Sightly partner in programmatic advertising solutions
11.3.3. New Product Launch & Enhancement
11.3.3.1. The Trade Desk Launches Kokai – a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing

12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Adobe Inc.
12.1.2. Amazon.com, Inc.
12.1.3. Amobee by Tremor International Ltd
12.1.4. Baidu, Inc.
12.1.5. Basis Technologies Holdings Limited
12.1.6. BidTheatre AB
12.1.7. Choozle, Inc.
12.1.8. Criteo
12.1.9. Eskimi
12.1.10. Google LLC by Alphabet Inc.
12.1.11. Lotame Solutions, Inc.
12.1.12. Magnite, Inc.
12.1.13. Manadge by Triton Digital
12.1.14. MediaMath, Inc.
12.1.15. Meta Platforms, Inc.
12.1.16. NextRoll, Inc.
12.1.17. PubMatic, Inc.
12.1.18. Salesforce, Inc.
12.1.19. Simplifi Holdings, LLC
12.1.20. Smaato, Inc. by Verve Group Inc.
12.1.21. SmartyAds LLP
12.1.22. StackAdapt Inc.
12.1.23. The Trade Desk
12.1.24. Verizon Communications Inc.
12.1.25. War Room Inc.
12.1.26. Xandr by Microsoft Corporation
12.2. Key Product Portfolio

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing



List of Figures

FIGURE 1. PROGRAMMATIC ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. PROGRAMMATIC ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. PROGRAMMATIC ADVERTISING MARKET DYNAMICS
FIGURE 7. PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 10. PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

List of Tables

TABLE 1. PROGRAMMATIC ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018–2023
TABLE 3. PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 6. PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACES, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 10. PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. PROGRAMMATIC ADVERTISING MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. PROGRAMMATIC ADVERTISING MARKET SIZE, BY IT & TELECOM, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. PROGRAMMATIC ADVERTISING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 16. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 17. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 18. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 19. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 20. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 21. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 22. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 23. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 24. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 25. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 26. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 27. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 28. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 29. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 30. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 31. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 32. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 33. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 34. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 35. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 36. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 37. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 38. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 39. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 40. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 41. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 42. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 43. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 44. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 45. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 46. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 47. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 48. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 49. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 50. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 51. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 52. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 53. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 54. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 55. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 56. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 57. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 58. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 59. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 60. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 61. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 62. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 63. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 64. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 65. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 66. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 67. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 68. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 69. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 70. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 71. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 72. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 73. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 74. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 75. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 76. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 77. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 78. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 79. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 80. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 81. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 82. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 83. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 84. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 85. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 86. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 87. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 88. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 89. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 90. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 91. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 92. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 93. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 94. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 95. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 96. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 97. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 98. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 99. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 100. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 101. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 102. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 103. PROGRAMMATIC ADVERTISING MARKET LICENSE & PRICING