Table of Content


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Neuromarketing Solution Market, by Region

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Potential application attributed to benefits such as effective and efficient marketing strategies and campaigns
5.1.1.2. Growing need to analyze consumer buying behavior
5.1.1.3. Rising adoption of cutting-edge technology such as biometrics, fMRI, and GSR
5.1.2. Restraints
5.1.2.1. Relatively high cost required
5.1.3. Opportunities
5.1.3.1. Emerging use of eye-tracking solutions and advertising research
5.1.3.2. Ongoing research and development toward cost-effective solutions
5.1.4. Challenges
5.1.4.1. Stringent regulatory protocols
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Neuromarketing Solution Market, by Technology
6.1. Introduction
6.2. Electroencephalography
6.3. Eye Tracking
6.4. Functional Magnetic Resonance Imaging
6.5. Magnetoencephalographic
6.6. Positron Emission Tomography

7. Neuromarketing Solution Market, by End Use Industry
7.1. Introduction
7.2. Banking Financial Services, and Insurance
7.3. Market Research
7.4. Retail/Consumer Brands
7.5. Scientific Institutions

8. Americas Neuromarketing Solution Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Neuromarketing Solution Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Neuromarketing Solution Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player

12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Behavior and Brain Lab
12.1.2. Bruker Corporation
12.1.3. Buyology Inc.
12.1.4. Canon Medical Systems Corporation by Canon Inc.
12.1.5. Compumedics Limited
12.1.6. CSS/datatelligence
12.1.7. EB Neuro S.p.A.
12.1.8. Hitachi, Ltd.
12.1.9. iMotions A/S
12.1.10. ISCAN, Inc.
12.1.11. Merchant Mechanics, Inc.
12.1.12. Neural Sense Pty Ltd.
12.1.13. Neurospire Inc.
12.1.14. Nielsen Holdings PLC
12.1.15. Tobii AB
12.2. Key Product Portfolio

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing



List of Figures


FIGURE 1. NEUROMARKETING SOLUTION MARKET RESEARCH PROCESS
FIGURE 2. NEUROMARKETING SOLUTION MARKET SIZE, 2023 VS 2030
FIGURE 3. NEUROMARKETING SOLUTION MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. NEUROMARKETING SOLUTION MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. NEUROMARKETING SOLUTION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. NEUROMARKETING SOLUTION MARKET DYNAMICS
FIGURE 7. NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
FIGURE 8. NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2023 VS 2030 (%)
FIGURE 10. NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. NEUROMARKETING SOLUTION MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. NEUROMARKETING SOLUTION MARKET SHARE, BY KEY PLAYER, 2023

List of Tables


TABLE 1. NEUROMARKETING SOLUTION MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018–2023
TABLE 3. NEUROMARKETING SOLUTION MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL NEUROMARKETING SOLUTION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 6. NEUROMARKETING SOLUTION MARKET SIZE, BY ELECTROENCEPHALOGRAPHY, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. NEUROMARKETING SOLUTION MARKET SIZE, BY EYE TRACKING, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. NEUROMARKETING SOLUTION MARKET SIZE, BY FUNCTIONAL MAGNETIC RESONANCE IMAGING, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. NEUROMARKETING SOLUTION MARKET SIZE, BY MAGNETOENCEPHALOGRAPHIC, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. NEUROMARKETING SOLUTION MARKET SIZE, BY POSITRON EMISSION TOMOGRAPHY, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 12. NEUROMARKETING SOLUTION MARKET SIZE, BY BANKING FINANCIAL SERVICES, AND INSURANCE, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. NEUROMARKETING SOLUTION MARKET SIZE, BY MARKET RESEARCH, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. NEUROMARKETING SOLUTION MARKET SIZE, BY RETAIL/CONSUMER BRANDS, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. NEUROMARKETING SOLUTION MARKET SIZE, BY SCIENTIFIC INSTITUTIONS, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 17. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 18. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 19. ARGENTINA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 20. ARGENTINA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 21. BRAZIL NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 22. BRAZIL NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 23. CANADA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 24. CANADA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 25. MEXICO NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 26. MEXICO NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 27. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 28. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 29. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 30. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 31. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 32. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 33. AUSTRALIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 34. AUSTRALIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 35. CHINA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 36. CHINA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 37. INDIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 38. INDIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 39. INDONESIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 40. INDONESIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 41. JAPAN NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 42. JAPAN NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 43. MALAYSIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 44. MALAYSIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 45. PHILIPPINES NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 46. PHILIPPINES NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 47. SINGAPORE NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 48. SINGAPORE NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 49. SOUTH KOREA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 50. SOUTH KOREA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 51. TAIWAN NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 52. TAIWAN NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 53. THAILAND NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 54. THAILAND NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 55. VIETNAM NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 56. VIETNAM NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 57. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 58. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 59. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 60. DENMARK NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 61. DENMARK NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 62. EGYPT NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 63. EGYPT NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 64. FINLAND NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 65. FINLAND NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 66. FRANCE NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 67. FRANCE NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 68. GERMANY NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 69. GERMANY NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 70. ISRAEL NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 71. ISRAEL NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 72. ITALY NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 73. ITALY NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 74. NETHERLANDS NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 75. NETHERLANDS NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 76. NIGERIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 77. NIGERIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 78. NORWAY NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 79. NORWAY NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 80. POLAND NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 81. POLAND NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 82. QATAR NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 83. QATAR NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 84. RUSSIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 85. RUSSIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 86. SAUDI ARABIA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 87. SAUDI ARABIA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 88. SOUTH AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 89. SOUTH AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 90. SPAIN NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 91. SPAIN NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 92. SWEDEN NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 93. SWEDEN NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 94. SWITZERLAND NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 95. SWITZERLAND NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 96. TURKEY NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 97. TURKEY NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 98. UNITED ARAB EMIRATES NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 99. UNITED ARAB EMIRATES NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 100. UNITED KINGDOM NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
TABLE 101. UNITED KINGDOM NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2018-2030 (USD MILLION)
TABLE 102. NEUROMARKETING SOLUTION MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 103. NEUROMARKETING SOLUTION MARKET SHARE, BY KEY PLAYER, 2023
TABLE 104. NEUROMARKETING SOLUTION MARKET LICENSE & PRICING