Table of Content

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Mobile Advertising Market, by Region

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
5.1.1.2. Deployment of mobile advertising on social media platforms
5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
5.1.2. Restraints
5.1.2.1. Technical issues associated with mobile advertising
5.1.3. Opportunities
5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
5.1.4. Challenges
5.1.4.1. Penetration of advertisement-blocking technologies
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Mobile Advertising Market, by Types
6.1. Introduction
6.2. Banner Advertising
6.3. Interstitial Advertising
6.4. Location-Based Advertising
6.5. Native Advertising
6.6. Push Notifications
6.7. Short Message Service (SMS) Advertising
6.8. Video Advertising

7. Mobile Advertising Market, by End-Use
7.1. Introduction
7.2. Personal
7.3. Professional

8. Americas Mobile Advertising Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Mobile Advertising Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Mobile Advertising Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player

12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Aarki, Inc.
12.1.2. AdAction Interactive LLC
12.1.3. AdColony, Inc.
12.1.4. Amobee, Inc.
12.1.5. Apple Inc.
12.1.6. AppLovin Corporation
12.1.7. Avazu Inc.
12.1.8. Chartboost Inc.
12.1.9. Edge226
12.1.10. Epom Services
12.1.11. Flurry by Yahoo Inc.
12.1.12. Google LLC by Alphabet Inc.
12.1.13. ironSource Ltd.
12.1.14. Kochava
12.1.15. Liftoff, Inc.
12.1.16. Meta Platforms, Inc.
12.1.17. Mintegral
12.1.18. Mobvista International Technology Limited
12.1.19. Ogury Ltd.
12.1.20. Pandora Media, LLC
12.1.21. Smaato, Inc.
12.1.22. TUNE, Inc.
12.1.23. Twitter
12.1.24. T?Mobile USA, Inc.
12.1.25. Unity Technologies
12.2. Key Product Portfolio

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing



List of Figures

FIGURE 1. MOBILE ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. MOBILE ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MOBILE ADVERTISING MARKET DYNAMICS
FIGURE 7. MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
FIGURE 8. MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 10. MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

List of Tables

TABLE 1. MOBILE ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018–2023
TABLE 3. MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 6. MOBILE ADVERTISING MARKET SIZE, BY BANNER ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. MOBILE ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. MOBILE ADVERTISING MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. MOBILE ADVERTISING MARKET SIZE, BY PUSH NOTIFICATIONS, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. MOBILE ADVERTISING MARKET SIZE, BY SHORT MESSAGE SERVICE (SMS) ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. MOBILE ADVERTISING MARKET SIZE, BY VIDEO ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 14. MOBILE ADVERTISING MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. MOBILE ADVERTISING MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 17. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 18. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 19. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 20. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 21. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 22. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 23. CANADA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 24. CANADA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 25. MEXICO MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 26. MEXICO MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 27. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 28. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 29. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 30. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 31. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 32. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 33. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 34. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 35. CHINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 36. CHINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 37. INDIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 38. INDIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 39. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 40. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 41. JAPAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 42. JAPAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 43. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 44. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 45. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 46. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 47. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 48. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 49. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 50. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 51. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 52. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 53. THAILAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 54. THAILAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 55. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 56. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 57. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 58. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 59. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 60. DENMARK MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 61. DENMARK MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 62. EGYPT MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 63. EGYPT MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 64. FINLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 65. FINLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 66. FRANCE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 67. FRANCE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 68. GERMANY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 69. GERMANY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 70. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 71. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 72. ITALY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 73. ITALY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 74. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 75. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 76. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 77. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 78. NORWAY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 79. NORWAY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 80. POLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 81. POLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 82. QATAR MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 83. QATAR MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 84. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 85. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 86. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 87. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 88. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 89. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 90. SPAIN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 91. SPAIN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 92. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 93. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 94. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 95. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 96. TURKEY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 97. TURKEY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 98. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 99. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 100. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
TABLE 101. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
TABLE 102. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 103. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 104. MOBILE ADVERTISING MARKET LICENSE & PRICING