Table of Content

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Demand Generation Software Market, by Region

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Streaming relationship with customers
5.1.1.2. ROI-centered culture and holistic content strategy
5.1.1.3. Robust tracking suite with multiple key advantages
5.1.2. Restraints
5.1.2.1. High capital investment for demand generation software
5.1.3. Opportunities
5.1.3.1. Customization and integration with a variety of software packages
5.1.3.2. Potential adoption among small businesses
5.1.4. Challenges
5.1.4.1. Concern associated with the data security
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Demand Generation Software Market, by Function
6.1. Introduction
6.2. Affiliate Marketing
6.3. Campaign Management
6.4. Lead Management
6.5. Marketing

7. Demand Generation Software Market, by Type
7.1. Introduction
7.2. On-Cloud
7.3. On-Premise

8. Americas Demand Generation Software Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Demand Generation Software Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Demand Generation Software Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player

12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Act-On Software, Inc.
12.1.2. ActiveCampaign, LLC
12.1.3. BDO Digital Demand Generation Group
12.1.4. BenchmarkONE
12.1.5. Criteo
12.1.6. HubSpot, Inc.
12.1.7. International Business Machines Corporation
12.1.8. OBJECTIVE7 BV
12.1.9. Optimizely Inc.
12.1.10. Percolate Industries, Inc.
12.1.11. Qualaroo, Inc.
12.1.12. Salesforce.com, Inc.
12.1.13. SLI Technologies Inc.
12.1.14. Terrasoft
12.1.15. ZenLeads, Inc.
12.2. Key Product Portfolio

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing



List of Figures

FIGURE 1. DEMAND GENERATION SOFTWARE MARKET RESEARCH PROCESS
FIGURE 2. DEMAND GENERATION SOFTWARE MARKET SIZE, 2023 VS 2030
FIGURE 3. DEMAND GENERATION SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. DEMAND GENERATION SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. DEMAND GENERATION SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. DEMAND GENERATION SOFTWARE MARKET DYNAMICS
FIGURE 7. DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
FIGURE 8. DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 10. DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. DEMAND GENERATION SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. DEMAND GENERATION SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023

List of Tables

TABLE 1. DEMAND GENERATION SOFTWARE MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018–2023
TABLE 3. DEMAND GENERATION SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 6. DEMAND GENERATION SOFTWARE MARKET SIZE, BY AFFILIATE MARKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. DEMAND GENERATION SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. DEMAND GENERATION SOFTWARE MARKET SIZE, BY LEAD MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. DEMAND GENERATION SOFTWARE MARKET SIZE, BY MARKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 11. DEMAND GENERATION SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. DEMAND GENERATION SOFTWARE MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 14. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 15. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 16. ARGENTINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 17. ARGENTINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 18. BRAZIL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 19. BRAZIL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 20. CANADA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 21. CANADA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 22. MEXICO DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 23. MEXICO DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 24. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 25. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 26. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 27. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 28. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 29. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 30. AUSTRALIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 31. AUSTRALIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 32. CHINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 33. CHINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 34. INDIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 35. INDIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 36. INDONESIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 37. INDONESIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 38. JAPAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 39. JAPAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 40. MALAYSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 41. MALAYSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 42. PHILIPPINES DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 43. PHILIPPINES DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 44. SINGAPORE DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 45. SINGAPORE DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 46. SOUTH KOREA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 47. SOUTH KOREA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 48. TAIWAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 49. TAIWAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 50. THAILAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 51. THAILAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 52. VIETNAM DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 53. VIETNAM DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 54. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 55. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 56. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 57. DENMARK DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 58. DENMARK DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 59. EGYPT DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 60. EGYPT DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 61. FINLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 62. FINLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 63. FRANCE DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 64. FRANCE DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 65. GERMANY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 66. GERMANY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 67. ISRAEL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 68. ISRAEL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 69. ITALY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 70. ITALY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 71. NETHERLANDS DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 72. NETHERLANDS DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 73. NIGERIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 74. NIGERIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 75. NORWAY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 76. NORWAY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 77. POLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 78. POLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 79. QATAR DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 80. QATAR DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 81. RUSSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 82. RUSSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 83. SAUDI ARABIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 84. SAUDI ARABIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 85. SOUTH AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 86. SOUTH AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 87. SPAIN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 88. SPAIN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 89. SWEDEN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 90. SWEDEN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 91. SWITZERLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 92. SWITZERLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 93. TURKEY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 94. TURKEY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 95. UNITED ARAB EMIRATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 96. UNITED ARAB EMIRATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 97. UNITED KINGDOM DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
TABLE 98. UNITED KINGDOM DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 99. DEMAND GENERATION SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 100. DEMAND GENERATION SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
TABLE 101. DEMAND GENERATION SOFTWARE MARKET LICENSE & PRICING