Table of Content

Chapter 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
Chapter 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
Chapter 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. High bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Data security and privacy concerns
3.4.2. Restraints
3.4.2.1. Shift toward digitalization due to COVID-19 outbreak
3.4.2.2. Increase in adoption of cloud-based solutions & services
3.4.3. Opportunities
3.4.3.1. Emergence of advanced technologies such as AI, analytics, and big data
Chapter 4: MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT
4.1. Overview
4.1.1. Market size and forecast
4.2. Solution
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Service
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
Chapter 5: MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE
5.1. Overview
5.1.1. Market size and forecast
5.2. On-Premise
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Cloud
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
Chapter 6: MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE
6.1. Overview
6.1.1. Market size and forecast
6.2. Single-source Attribution
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Multi-source Attribution
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Probabilistic or Algorithmic Attribution
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
Chapter 7: MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE
7.1. Overview
7.1.1. Market size and forecast
7.2. Large Enterprises
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Small and Medium-sized Enterprises
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
Chapter 8: MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL
8.1. Overview
8.1.1. Market size and forecast
8.2. Consumer Goods and Retail
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by region
8.2.3. Market share analysis by country
8.3. IT and Telecom
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by region
8.3.3. Market share analysis by country
8.4. BFSI
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by region
8.4.3. Market share analysis by country
8.5. Media and Entertainment
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by region
8.5.3. Market share analysis by country
8.6. Healthcare
8.6.1. Key market trends, growth factors and opportunities
8.6.2. Market size and forecast, by region
8.6.3. Market share analysis by country
8.7. Travel and Hospitality
8.7.1. Key market trends, growth factors and opportunities
8.7.2. Market size and forecast, by region
8.7.3. Market share analysis by country
8.8. Others
8.8.1. Key market trends, growth factors and opportunities
8.8.2. Market size and forecast, by region
8.8.3. Market share analysis by country
Chapter 9: MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION
9.1. Overview
9.1.1. Market size and forecast By Region
9.2. North America
9.2.1. Key market trends, growth factors and opportunities
9.2.2. Market size and forecast, by Component
9.2.3. Market size and forecast, by Deployment Mode
9.2.4. Market size and forecast, by Type
9.2.5. Market size and forecast, by Organization Size
9.2.6. Market size and forecast, by Industry Vertical
9.2.7. Market size and forecast, by country
9.2.7.1. U.S.
9.2.7.1.1. Market size and forecast, by Component
9.2.7.1.2. Market size and forecast, by Deployment Mode
9.2.7.1.3. Market size and forecast, by Type
9.2.7.1.4. Market size and forecast, by Organization Size
9.2.7.1.5. Market size and forecast, by Industry Vertical
9.2.7.2. Canada
9.2.7.2.1. Market size and forecast, by Component
9.2.7.2.2. Market size and forecast, by Deployment Mode
9.2.7.2.3. Market size and forecast, by Type
9.2.7.2.4. Market size and forecast, by Organization Size
9.2.7.2.5. Market size and forecast, by Industry Vertical
9.3. Europe
9.3.1. Key market trends, growth factors and opportunities
9.3.2. Market size and forecast, by Component
9.3.3. Market size and forecast, by Deployment Mode
9.3.4. Market size and forecast, by Type
9.3.5. Market size and forecast, by Organization Size
9.3.6. Market size and forecast, by Industry Vertical
9.3.7. Market size and forecast, by country
9.3.7.1. UK
9.3.7.1.1. Market size and forecast, by Component
9.3.7.1.2. Market size and forecast, by Deployment Mode
9.3.7.1.3. Market size and forecast, by Type
9.3.7.1.4. Market size and forecast, by Organization Size
9.3.7.1.5. Market size and forecast, by Industry Vertical
9.3.7.2. Germany
9.3.7.2.1. Market size and forecast, by Component
9.3.7.2.2. Market size and forecast, by Deployment Mode
9.3.7.2.3. Market size and forecast, by Type
9.3.7.2.4. Market size and forecast, by Organization Size
9.3.7.2.5. Market size and forecast, by Industry Vertical
9.3.7.3. France
9.3.7.3.1. Market size and forecast, by Component
9.3.7.3.2. Market size and forecast, by Deployment Mode
9.3.7.3.3. Market size and forecast, by Type
9.3.7.3.4. Market size and forecast, by Organization Size
9.3.7.3.5. Market size and forecast, by Industry Vertical
9.3.7.4. Italy
9.3.7.4.1. Market size and forecast, by Component
9.3.7.4.2. Market size and forecast, by Deployment Mode
9.3.7.4.3. Market size and forecast, by Type
9.3.7.4.4. Market size and forecast, by Organization Size
9.3.7.4.5. Market size and forecast, by Industry Vertical
9.3.7.5. Spain
9.3.7.5.1. Market size and forecast, by Component
9.3.7.5.2. Market size and forecast, by Deployment Mode
9.3.7.5.3. Market size and forecast, by Type
9.3.7.5.4. Market size and forecast, by Organization Size
9.3.7.5.5. Market size and forecast, by Industry Vertical
9.3.7.6. Rest of Europe
9.3.7.6.1. Market size and forecast, by Component
9.3.7.6.2. Market size and forecast, by Deployment Mode
9.3.7.6.3. Market size and forecast, by Type
9.3.7.6.4. Market size and forecast, by Organization Size
9.3.7.6.5. Market size and forecast, by Industry Vertical
9.4. Asia-Pacific
9.4.1. Key market trends, growth factors and opportunities
9.4.2. Market size and forecast, by Component
9.4.3. Market size and forecast, by Deployment Mode
9.4.4. Market size and forecast, by Type
9.4.5. Market size and forecast, by Organization Size
9.4.6. Market size and forecast, by Industry Vertical
9.4.7. Market size and forecast, by country
9.4.7.1. China
9.4.7.1.1. Market size and forecast, by Component
9.4.7.1.2. Market size and forecast, by Deployment Mode
9.4.7.1.3. Market size and forecast, by Type
9.4.7.1.4. Market size and forecast, by Organization Size
9.4.7.1.5. Market size and forecast, by Industry Vertical
9.4.7.2. Japan
9.4.7.2.1. Market size and forecast, by Component
9.4.7.2.2. Market size and forecast, by Deployment Mode
9.4.7.2.3. Market size and forecast, by Type
9.4.7.2.4. Market size and forecast, by Organization Size
9.4.7.2.5. Market size and forecast, by Industry Vertical
9.4.7.3. India
9.4.7.3.1. Market size and forecast, by Component
9.4.7.3.2. Market size and forecast, by Deployment Mode
9.4.7.3.3. Market size and forecast, by Type
9.4.7.3.4. Market size and forecast, by Organization Size
9.4.7.3.5. Market size and forecast, by Industry Vertical
9.4.7.4. Australia
9.4.7.4.1. Market size and forecast, by Component
9.4.7.4.2. Market size and forecast, by Deployment Mode
9.4.7.4.3. Market size and forecast, by Type
9.4.7.4.4. Market size and forecast, by Organization Size
9.4.7.4.5. Market size and forecast, by Industry Vertical
9.4.7.5. South Korea
9.4.7.5.1. Market size and forecast, by Component
9.4.7.5.2. Market size and forecast, by Deployment Mode
9.4.7.5.3. Market size and forecast, by Type
9.4.7.5.4. Market size and forecast, by Organization Size
9.4.7.5.5. Market size and forecast, by Industry Vertical
9.4.7.6. Rest of Asia-Pacific
9.4.7.6.1. Market size and forecast, by Component
9.4.7.6.2. Market size and forecast, by Deployment Mode
9.4.7.6.3. Market size and forecast, by Type
9.4.7.6.4. Market size and forecast, by Organization Size
9.4.7.6.5. Market size and forecast, by Industry Vertical
9.5. LAMEA
9.5.1. Key market trends, growth factors and opportunities
9.5.2. Market size and forecast, by Component
9.5.3. Market size and forecast, by Deployment Mode
9.5.4. Market size and forecast, by Type
9.5.5. Market size and forecast, by Organization Size
9.5.6. Market size and forecast, by Industry Vertical
9.5.7. Market size and forecast, by country
9.5.7.1. Latin America
9.5.7.1.1. Market size and forecast, by Component
9.5.7.1.2. Market size and forecast, by Deployment Mode
9.5.7.1.3. Market size and forecast, by Type
9.5.7.1.4. Market size and forecast, by Organization Size
9.5.7.1.5. Market size and forecast, by Industry Vertical
9.5.7.2. Middle East
9.5.7.2.1. Market size and forecast, by Component
9.5.7.2.2. Market size and forecast, by Deployment Mode
9.5.7.2.3. Market size and forecast, by Type
9.5.7.2.4. Market size and forecast, by Organization Size
9.5.7.2.5. Market size and forecast, by Industry Vertical
9.5.7.3. Africa
9.5.7.3.1. Market size and forecast, by Component
9.5.7.3.2. Market size and forecast, by Deployment Mode
9.5.7.3.3. Market size and forecast, by Type
9.5.7.3.4. Market size and forecast, by Organization Size
9.5.7.3.5. Market size and forecast, by Industry Vertical
Chapter 10: COMPETITIVE LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product mapping of top 10 player
10.4. Competitive dashboard
10.5. Competitive heatmap
10.6. Top player positioning, 2021
Chapter 11: COMPANY PROFILES
11.1. Oracle Corporation
11.1.1. Company overview
11.1.2. Key executives
11.1.3. Company snapshot
11.1.4. Operating business segments
11.1.5. Product portfolio
11.1.6. Business performance
11.1.7. Key strategic moves and developments
11.2. SAP SE
11.2.1. Company overview
11.2.2. Key executives
11.2.3. Company snapshot
11.2.4. Operating business segments
11.2.5. Product portfolio
11.2.6. Business performance
11.2.7. Key strategic moves and developments
11.3. Alphabet Inc.
11.3.1. Company overview
11.3.2. Key executives
11.3.3. Company snapshot
11.3.4. Operating business segments
11.3.5. Product portfolio
11.3.6. Business performance
11.4. Adobe
11.4.1. Company overview
11.4.2. Key executives
11.4.3. Company snapshot
11.4.4. Operating business segments
11.4.5. Product portfolio
11.4.6. Business performance
11.4.7. Key strategic moves and developments
11.5. Merkle Inc.
11.5.1. Company overview
11.5.2. Key executives
11.5.3. Company snapshot
11.5.4. Operating business segments
11.5.5. Product portfolio
11.5.6. Business performance
11.5.7. Key strategic moves and developments
11.6. Wizaly SAS
11.6.1. Company overview
11.6.2. Key executives
11.6.3. Company snapshot
11.6.4. Operating business segments
11.6.5. Product portfolio
11.7. Hubspot Inc.
11.7.1. Company overview
11.7.2. Key executives
11.7.3. Company snapshot
11.7.4. Operating business segments
11.7.5. Product portfolio
11.7.6. Business performance
11.8. Ruler Analytics Ltd.
11.8.1. Company overview
11.8.2. Key executives
11.8.3. Company snapshot
11.8.4. Product portfolio
11.9. The Nielson Company
11.9.1. Company overview
11.9.2. Key executives
11.9.3. Company snapshot
11.9.4. Operating business segments
11.9.5. Product portfolio
11.9.6. Business performance
11.9.7. Key strategic moves and developments
11.10. Windsor.ai
11.10.1. Company overview
11.10.2. Key executives
11.10.3. Company snapshot
11.10.4. Product portfolio



List of Figures

LIST OF FIGURES
FIGURE 01. MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF MARKETING ATTRIBUTION SOFTWARE MARKET,2021-2031
FIGURE 03. TOP IMPACTING FACTORS IN MARKETING ATTRIBUTION SOFTWARE MARKET (2022 TO 2032)
FIGURE 04. TOP INVESTMENT POCKETS IN MARKETING ATTRIBUTION SOFTWARE MARKET (2022-2031)
FIGURE 05. HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 06. MODERATE THREAT OF NEW ENTRANTS
FIGURE 07. MODERATE THREAT OF SUBSTITUTES
FIGURE 08. MODERATE INTENSITY OF RIVALRY
FIGURE 09. MODERATE BARGAINING POWER OF BUYERS
FIGURE 10. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021 AND 2031(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR SOLUTION, BY COUNTRY 2021 AND 2031(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR SERVICE, BY COUNTRY 2021 AND 2031(%)
FIGURE 14. MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021 AND 2031(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR ON-PREMISE, BY COUNTRY 2021 AND 2031(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR CLOUD, BY COUNTRY 2021 AND 2031(%)
FIGURE 17. MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021 AND 2031(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR SINGLE-SOURCE ATTRIBUTION, BY COUNTRY 2021 AND 2031(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR MULTI-SOURCE ATTRIBUTION, BY COUNTRY 2021 AND 2031(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR PROBABILISTIC OR ALGORITHMIC ATTRIBUTION, BY COUNTRY 2021 AND 2031(%)
FIGURE 21. MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021 AND 2031(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR LARGE ENTERPRISES, BY COUNTRY 2021 AND 2031(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY COUNTRY 2021 AND 2031(%)
FIGURE 24. MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021 AND 2031(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR CONSUMER GOODS AND RETAIL, BY COUNTRY 2021 AND 2031(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR IT AND TELECOM, BY COUNTRY 2021 AND 2031(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR BFSI, BY COUNTRY 2021 AND 2031(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY 2021 AND 2031(%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR HEALTHCARE, BY COUNTRY 2021 AND 2031(%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY 2021 AND 2031(%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS OF MARKETING ATTRIBUTION SOFTWARE MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 32. MARKETING ATTRIBUTION SOFTWARE MARKET BY REGION, 2021 AND 2031(%)
FIGURE 33. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 34. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 35. UK MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 36. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 37. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 38. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 39. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 40. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 41. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 42. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 43. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 44. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 45. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 46. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 47. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 48. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 49. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 50. TOP WINNING STRATEGIES, BY YEAR (2019-2022)
FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT (2019-2022)
FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY (2019-2022)
FIGURE 53. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 54. COMPETITIVE DASHBOARD
FIGURE 55. COMPETITIVE HEATMAP: MARKETING ATTRIBUTION SOFTWARE MARKET
FIGURE 56. TOP PLAYER POSITIONING, 2021
FIGURE 57. ORACLE CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 58. ORACLE CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 59. ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 60. ORACLE CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 61. SAP SE: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 62. SAP SE: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 63. SAP SE: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 64. SAP SE: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 65. ALPHABET INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 66. ALPHABET INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 67. ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 68. ALPHABET INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 69. ADOBE INC.: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 70. ADOBE INC.: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 71. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 72. MERKLE INC.: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 73. MERKLE INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021 ($MILLION)
FIGURE 74. MERKLE INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 75. MERKLE INC.: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 76. HUBSPOT INC.: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 77. HUBSPOT INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021
FIGURE 78. HUBSPOT INC.: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 79. THE NIELSON COMPANY: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 80. THE NIELSON COMPANY: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 81. THE NIELSON COMPANY: REVENUE SHARE BY REGION, 2021 (%)

List of Tables

LIST OF TABLES
TABLE 01. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 02. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SOLUTION, BY REGION, 2021-2031 ($MILLION)
TABLE 03. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SERVICE, BY REGION, 2021-2031 ($MILLION)
TABLE 04. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 05. MARKETING ATTRIBUTION SOFTWARE MARKET FOR ON-PREMISE, BY REGION, 2021-2031 ($MILLION)
TABLE 06. MARKETING ATTRIBUTION SOFTWARE MARKET FOR CLOUD, BY REGION, 2021-2031 ($MILLION)
TABLE 07. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 08. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SINGLE-SOURCE ATTRIBUTION, BY REGION, 2021-2031 ($MILLION)
TABLE 09. MARKETING ATTRIBUTION SOFTWARE MARKET FOR MULTI-SOURCE ATTRIBUTION, BY REGION, 2021-2031 ($MILLION)
TABLE 10. MARKETING ATTRIBUTION SOFTWARE MARKET FOR PROBABILISTIC OR ALGORITHMIC ATTRIBUTION, BY REGION, 2021-2031 ($MILLION)
TABLE 11. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 12. MARKETING ATTRIBUTION SOFTWARE MARKET FOR LARGE ENTERPRISES, BY REGION, 2021-2031 ($MILLION)
TABLE 13. MARKETING ATTRIBUTION SOFTWARE MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2021-2031 ($MILLION)
TABLE 14. GLOBAL MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 15. MARKETING ATTRIBUTION SOFTWARE MARKET FOR CONSUMER GOODS AND RETAIL, BY REGION, 2021-2031 ($MILLION)
TABLE 16. MARKETING ATTRIBUTION SOFTWARE MARKET FOR IT AND TELECOM, BY REGION, 2021-2031 ($MILLION)
TABLE 17. MARKETING ATTRIBUTION SOFTWARE MARKET FOR BFSI, BY REGION, 2021-2031 ($MILLION)
TABLE 18. MARKETING ATTRIBUTION SOFTWARE MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2021-2031 ($MILLION)
TABLE 19. MARKETING ATTRIBUTION SOFTWARE MARKET FOR HEALTHCARE, BY REGION, 2021-2031 ($MILLION)
TABLE 20. MARKETING ATTRIBUTION SOFTWARE MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2021-2031 ($MILLION)
TABLE 21. MARKETING ATTRIBUTION SOFTWARE MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 22. MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION, 2021-2031 ($MILLION)
TABLE 23. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 24. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 25. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 26. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 27. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 28. NORTH AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 29. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 30. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 31. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 32. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 33. U.S. MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 34. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 35. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 36. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 37. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 38. CANADA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 39. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 40. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 41. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 42. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 43. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 44. EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 45. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 46. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 47. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 48. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 49. UK MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 50. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 51. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 52. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 53. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 54. GERMANY MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 55. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 56. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 57. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 58. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 59. FRANCE MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 60. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 61. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 62. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 63. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 64. ITALY MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 65. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 66. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 67. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 68. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 69. SPAIN MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 70. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 71. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 72. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 73. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 74. REST OF EUROPE MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 75. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 76. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 77. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 78. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 79. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 80. ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 81. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 82. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 83. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 84. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 85. CHINA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 86. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 87. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 88. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 89. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 90. JAPAN MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 91. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 92. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 93. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 94. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 95. INDIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 96. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 97. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 98. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 99. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 100. AUSTRALIA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 101. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 102. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 103. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 104. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 105. SOUTH KOREA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 106. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 107. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 108. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 109. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 110. REST OF ASIA-PACIFIC MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 111. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 112. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 113. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 114. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 115. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 116. LAMEA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 117. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 118. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 119. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 120. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 121. LATIN AMERICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 122. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 123. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 124. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 125. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 126. MIDDLE EAST MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 127. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT, 2021-2031 ($MILLION)
TABLE 128. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE, 2021-2031 ($MILLION)
TABLE 129. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 130. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE, 2021-2031 ($MILLION)
TABLE 131. AFRICA MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 132. ORACLE CORPORATION: KEY EXECUTIVES
TABLE 133. ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 134. ORACLE CORPORATION: SERVICE SEGMENTS
TABLE 135. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 136. ORACLE CORPORATION: KEY STRATERGIES
TABLE 137. SAP SE: KEY EXECUTIVES
TABLE 138. SAP SE: COMPANY SNAPSHOT
TABLE 139. SAP SE: SERVICE SEGMENTS
TABLE 140. SAP SE: PRODUCT PORTFOLIO
TABLE 141. SAP SE: KEY STRATERGIES
TABLE 142. ALPHABET INC.: KEY EXECUTIVES
TABLE 143. ALPHABET INC.: COMPANY SNAPSHOT
TABLE 144. ALPHABET INC.: SERVICE SEGMENTS
TABLE 145. ALPHABET INC.: PRODUCT PORTFOLIO
TABLE 146. ADOBE: KEY EXECUTIVES
TABLE 147. ADOBE: COMPANY SNAPSHOT
TABLE 148. ADOBE: SERVICE SEGMENTS
TABLE 149. ADOBE: PRODUCT PORTFOLIO
TABLE 150. ADOBE: KEY STRATERGIES
TABLE 151. MERKLE INC.: KEY EXECUTIVES
TABLE 152. MERKLE INC.: COMPANY SNAPSHOT
TABLE 153. MERKLE INC.: SERVICE SEGMENTS
TABLE 154. MERKLE INC.: PRODUCT PORTFOLIO
TABLE 155. MERKLE INC.: KEY STRATERGIES
TABLE 156. WIZALY SAS: KEY EXECUTIVES
TABLE 157. WIZALY SAS: COMPANY SNAPSHOT
TABLE 158. WIZALY SAS: SERVICE SEGMENTS
TABLE 159. WIZALY SAS: PRODUCT PORTFOLIO
TABLE 160. HUBSPOT INC.: KEY EXECUTIVES
TABLE 161. HUBSPOT INC.: COMPANY SNAPSHOT
TABLE 162. HUBSPOT INC.: SERVICE SEGMENTS
TABLE 163. HUBSPOT INC.: PRODUCT PORTFOLIO
TABLE 164. RULER ANALYTICS LTD.: KEY EXECUTIVES
TABLE 165. RULER ANALYTICS LTD.: COMPANY SNAPSHOT
TABLE 166. RULER ANALYTICS LTD.: PRODUCT PORTFOLIO
TABLE 167. THE NIELSON COMPANY: KEY EXECUTIVES
TABLE 168. THE NIELSON COMPANY: COMPANY SNAPSHOT
TABLE 169. THE NIELSON COMPANY: PRODUCT SEGMENTS
TABLE 170. THE NIELSON COMPANY: PRODUCT PORTFOLIO
TABLE 171. THE NIELSON COMPANY: KEY STRATERGIES
TABLE 172. WINDSOR.AI: KEY EXECUTIVES
TABLE 173. WINDSOR.AI: COMPANY SNAPSHOT
TABLE 174. WINDSOR.AI: PRODUCT PORTFOLIO