Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Marketing Automation Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component Type
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Deployment Type
7.1 On-Premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-Based
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by End User
8.1 SMEs
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Application
9.1 Campaign Management
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Email Marketing
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Lead Nurturing and Lead Scoring
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Social Media Marketing
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Inbound Marketing
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast

10 Market Breakup by Vertical
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Retail
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Healthcare
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Government
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Entertainment and Media
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Education
10.7.1 Market Trends
10.7.2 Market Forecast
10.8 Others
10.8.1 Market Trends
10.8.2 Market Forecast

11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast

12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Activecampaign LLC
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Act-On Software Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Adobe Inc.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Financials
16.3.3.4 SWOT Analysis
16.3.4 Cognizant Technology Solutions Corporation
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 Hubspot Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.6 International Business Machines Corporation
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Oracle Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Salesforce.com Inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
16.3.11 Teradata Corporation
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.11.4 SWOT Analysis



List of Figures

Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
Figure 2: Global: Marketing Automation Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2022
Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2022
Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2022
Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2022
Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2022
Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2022
Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: North America: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: United States: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: United States: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Canada: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Canada: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Asia-Pacific: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: China: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: China: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Japan: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Japan: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: India: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: India: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: South Korea: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: South Korea: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Australia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Australia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Indonesia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Europe: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Europe: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Germany: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Germany: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: France: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: France: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: United Kingdom: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Italy: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Italy: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Spain: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Spain: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Russia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Russia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Latin America: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Latin America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Brazil: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Brazil: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Mexico: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Mexico: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Middle East and Africa: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
Figure 97: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 98: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2022
Figure 99: Global: Marketing Automation Industry: SWOT Analysis
Figure 100: Global: Marketing Automation Industry: Value Chain Analysis
Figure 101: Global: Marketing Automation Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million US$), 2023-2028
Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Marketing Automation Market: Competitive Structure
Table 9: Global: Marketing Automation Market: Key Players