Table of Content




1. Executive Summary


2. Global In-App Advertising Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges 


3. Market Trends and Forecast Analysis from 2018 to 2030
3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global In-App Advertising Market Trends (2018-2023) and Forecast (2024-2030)

3.3: Global In-App Advertising Market by Platform
3.3.1: Android
3.3.2: iOS
3.3.3: Others

3.4: Global In-App Advertising Market by Type
3.4.1: Banner Ads
3.4.2: Interstitial Ads
3.4.3: Rich Media Ads
3.4.4: Video Ads
3.4.5: Native Ads

3.5: Global In-App Advertising Market by Application
3.5.1: Entertainment
3.5.2: Gaming
3.5.3: Social
3.5.4: Online Shopping
3.5.5: Payment & Ticketing
3.5.6: News
3.5.7: Others




4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global In-App Advertising Market by Region
4.2: North American In-App Advertising Market
4.2.1: North American In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.2.2: North American In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

4.3: European In-App Advertising Market

4.3.1: European In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.3.2: European In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

4.4: APAC In-App Advertising Market

4.4.1: APAC In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.4.2: APAC In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

4.5: ROW In-App Advertising Market

4.5.1: ROW In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.5.2: ROW In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others


5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis


6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global In-App Advertising Market by Platform
6.1.2: Growth Opportunities for the Global In-App Advertising Market by Type
6.1.3: Growth Opportunities for the Global In-App Advertising Market by Application

6.1.4: Growth Opportunities for the Global In-App Advertising Market by Region

6.2: Emerging Trends in the Global In-App Advertising Market

6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global In-App Advertising Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global In-App Advertising Market
6.3.4: Certification and Licensing


7. Company Profiles of Leading Players
7.1: ironSource
7.2: Google AdMob
7.3: BYYD
7.4: Flurry
7.5: TUNE
7.6: Amobee
7.7: InMobi
7.8: Glispa
7.9: AppLovin
7.10: Chartboost