Table of Content

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Marketing Cloud Platform Market, by Region

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing volume of data
5.1.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
5.1.1.3. Increased use of social media marketing and marketing automation
5.1.1.4. Growing need for improved customer digital experience
5.1.2. Restraints
5.1.2.1. Data privacy and security concerns
5.1.2.2. Bandwidth and connectivity issues
5.1.3. Opportunities
5.1.3.1. Increased adoption of analytics in marketing cloud platform
5.1.3.2. Emergence of mobile marketing platform
5.1.4. Challenges
5.1.4.1. System integration issues
5.1.4.2. High initial cost of marketing cloud platform
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
5.10.1. Adoption of Location-Based Marketing

6. Marketing Cloud Platform Market, by Type
6.1. Introduction
6.2. B2B
6.3. B2C

7. Marketing Cloud Platform Market, by Industry
7.1. Introduction
7.2. Aerospace & Defense
7.3. Automotive & Transportation
7.4. Banking, Financial Services & Insurance
7.5. Building, Construction & Real Estate
7.6. Consumer Goods & Retail
7.7. Education
7.8. Energy & Utilities
7.9. Government & Public Sector
7.10. Healthcare & Life Sciences
7.11. Information Technology
7.12. Manufacturing
7.13. Media & Entertainment
7.14. Telecommunication
7.15. Travel & Hospitality

8. Americas Marketing Cloud Platform Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Marketing Cloud Platform Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Marketing Cloud Platform Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player

12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Adobe Inc.
12.1.2. Cision US, Inc.
12.1.3. CM Group
12.1.4. FICO
12.1.5. GreenRope, LLC
12.1.6. HubSpot, Inc.
12.1.7. International Business Machines Corporation
12.1.8. LeadSquared Inc.
12.1.9. MediaMath, Inc.
12.1.10. Nielsen Holdings PLC
12.1.11. Optimove Inc.
12.1.12. Oracle Corporation
12.1.13. Redpoint Global Inc.
12.1.14. Salesforce, Inc.
12.1.15. SAP SE
12.2. Key Product Portfolio

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing



List of Figures

FIGURE 1. MARKETING CLOUD PLATFORM MARKET RESEARCH PROCESS
FIGURE 2. MARKETING CLOUD PLATFORM MARKET SIZE, 2022 VS 2030
FIGURE 3. MARKETING CLOUD PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2022 VS 2030 (%)
FIGURE 5. MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 6. MARKETING CLOUD PLATFORM MARKET DYNAMICS
FIGURE 7. MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2022 VS 2030 (%)
FIGURE 8. MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 9. MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2022 VS 2030 (%)
FIGURE 10. MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
FIGURE 12. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2022 VS 2030 (%)
FIGURE 14. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 19. MARKETING CLOUD PLATFORM MARKET, FPNV POSITIONING MATRIX, 2022
FIGURE 20. MARKETING CLOUD PLATFORM MARKET SHARE, BY KEY PLAYER, 2022

List of Tables

TABLE 1. MARKETING CLOUD PLATFORM MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018–2022
TABLE 3. MARKETING CLOUD PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 6. MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 9. MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
TABLE 20. MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
TABLE 22. MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
TABLE 23. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 24. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 25. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 26. ARGENTINA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 27. ARGENTINA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 28. BRAZIL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 29. BRAZIL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 30. CANADA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 31. CANADA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 32. MEXICO MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 33. MEXICO MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 34. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 35. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 36. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 37. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 38. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 39. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 40. AUSTRALIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 41. AUSTRALIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 42. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 43. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 44. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 45. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 46. INDONESIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 47. INDONESIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 48. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 49. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 50. MALAYSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 51. MALAYSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 52. PHILIPPINES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 53. PHILIPPINES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 54. SINGAPORE MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 55. SINGAPORE MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 56. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 57. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 58. TAIWAN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 59. TAIWAN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 60. THAILAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 61. THAILAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 62. VIETNAM MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 63. VIETNAM MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 64. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 65. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 66. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 67. DENMARK MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 68. DENMARK MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 69. EGYPT MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 70. EGYPT MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 71. FINLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 72. FINLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 73. FRANCE MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 74. FRANCE MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 75. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 76. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 77. ISRAEL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 78. ISRAEL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 79. ITALY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 80. ITALY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 81. NETHERLANDS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 82. NETHERLANDS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 83. NIGERIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 84. NIGERIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 85. NORWAY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 86. NORWAY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 87. POLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 88. POLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 89. QATAR MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 90. QATAR MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 91. RUSSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 92. RUSSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 93. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 94. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 95. SOUTH AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 96. SOUTH AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 97. SPAIN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 98. SPAIN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 99. SWEDEN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 100. SWEDEN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 101. SWITZERLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 102. SWITZERLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 103. TURKEY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 104. TURKEY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 105. UNITED ARAB EMIRATES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 106. UNITED ARAB EMIRATES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 107. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 108. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 109. MARKETING CLOUD PLATFORM MARKET, FPNV POSITIONING MATRIX, 2022
TABLE 110. MARKETING CLOUD PLATFORM MARKET SHARE, BY KEY PLAYER, 2022
TABLE 111. MARKETING CLOUD PLATFORM MARKET LICENSE & PRICING