Table of Content

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision for Subscription
4.3. Brand Satisfaction
4.4. Challenges Faced Post Purchase of Subscription
5. India OTT Media Service Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (AVOD, SVOD, TVOD)
5.2.2. By Video Quality Market Share Analysis (HD, Full HD, Ultra HD)
5.2.3. By Number of Screens Market Share Analysis (1, 2-3, More Than 3)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North Region Market Share Analysis
5.2.4.2. South Region Market Share Analysis
5.2.4.3. West Region Market Share Analysis
5.2.4.4. East Region Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. India OTT Media Services Market Mapping & Opportunity Assessment
5.3.1. By Type Market Share Analysis
5.3.2. By Video Quality Market Share Analysis
5.3.3. By Number of Screens Market Share Analysis
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North India OTT Media Service Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Video Quality Market Share Analysis
6.2.3. By Number of Screens Market Share Analysis
7. South India OTT Media Service Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Video Quality Market Share Analysis
7.2.3. By Number of Screens Market Share Analysis
8. West India OTT Media Service Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Video Quality Market Share Analysis
8.2.3. By Number of Screens Market Share Analysis
9. East India OTT Media Service Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Video Quality Market Share Analysis
9.2.3. By Number of Screens Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.1.1. Increasing Regional Content
10.1.2. Affordable Price
10.1.3. Expanding Range of Available Subscription Packages
10.2. Challenges
10.2.1. Numerous Cybercrimes
10.2.2. Security Issue
11. Impact of COVID-19 on India OTT Media Services Market
11.1.1. Impact Assessment Model
11.1.2. Key Segments Impacted
11.1.3. Key Regions Impacted
12. Market Trends & Developments
12.1. Accessibility of Streaming Services on Different Devices
12.2. Increasing Internet Penetration
12.3. Friendly User Interface
12.4. The Extensive Range of Shows
12.5. Consumer Changing Preference
13. SWOT Analysis
13.1. Strength
13.2. Weakness
13.3. Opportunities
13.4. Threats
14. India Economic Profile
15. Policy & Regulatory Landscape
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Netflix Entertainment Services India LLP
16.1.1.1. Company Details
16.1.1.2. Products & Services
16.1.1.3. Financial (As per availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Development
16.1.1.6. Key Management Personnel
16.1.2. Zee Entertainment Enterprises Limited
16.1.2.1. Company Details
16.1.2.2. Products & Services
16.1.2.3. Financial (As per availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Development
16.1.2.6. Key Management Personnel
16.1.3. Amazon.com, Inc,
16.1.3.1. Company Details
16.1.3.2. Products & Services
16.1.3.3. Financial (As per availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Development
16.1.3.6. Key Management Personnel
16.1.4. Novi Digital Entertainment Private Limited (Disney + Hotstar)
16.1.4.1. Company Details
16.1.4.2. Products & Services
16.1.4.3. Financial (As per availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Development
16.1.4.6. Key Management Personnel
16.1.5. Viacom18 Media Private Limited (Voot)
16.1.5.1. Company Details
16.1.5.2. Products & Services
16.1.5.3. Financial (As per availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Development
16.1.5.6. Key Management Personnel
16.1.6. Sony Pictures Networks India Pvt. Ltd.
16.1.6.1. Company Details
16.1.6.2. Products & Services
16.1.6.3. Financial (As per availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Development
16.1.6.6. Key Management Personnel
16.1.7. ALT Digital Media Entertainment Limited
16.1.7.1. Company Details
16.1.7.2. Products & Services
16.1.7.3. Financial (As per availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Development
16.1.7.6. Key Management Personnel
16.1.8. Hungama Digital Media Entertainment Pvt Ltd.
16.1.8.1. Company Details
16.1.8.2. Products & Services
16.1.8.3. Financial (As per availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Development
16.1.8.6. Key Management Personnel
16.1.9. MX Media & Entertainment Pte. Ltd.
16.1.9.1. Company Details
16.1.9.2. Products & Services
16.1.9.3. Financial (As per availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Development
16.1.9.6. Key Management Personnel
16.1.10. Apple, Inc.
16.1.10.1. Company Details
16.1.10.2. Products & Services
16.1.10.3. Financial (As per availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Development
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Type
17.3. Target Number of Screens
18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)