Table of Content


1 INTRODUCTION (Page No. - 33)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 MARKET SCOPE 
           FIGURE 1 MARKET SEGMENTATION
           1.3.1 INCLUSIONS AND EXCLUSIONS
    1.4 REGIONAL SCOPE 
    1.5 YEARS CONSIDERED 
    1.6 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES CONSIDERED, 2019–2022
    1.7 UNIT CONSIDERED 
    1.8 STAKEHOLDERS 
2 RESEARCH METHODOLOGY (Page No. - 38)
    2.1 RESEARCH DATA 
           FIGURE 2 WET PET FOOD MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Breakdown of primary interviews
                    2.1.2.3 Key primary insights
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
           2.2.2 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
           2.2.3 SUPPLY-SIDE INDICATORS
           FIGURE 3 SUPPLY-SIDE INDICATORS
           2.2.4 DEMAND-SIDE INDICATORS
    2.3 DATA TRIANGULATION 
           FIGURE 4 DATA TRIANGULATION
    2.4 RECESSION IMPACT ANALYSIS 
    2.5 RESEARCH ASSUMPTIONS 
    2.6 RESEARCH LIMITATIONS AND RISK ASSESSMENT 
3 EXECUTIVE SUMMARY (Page No. - 48)
    TABLE 2 WET PET FOOD MARKET SNAPSHOT, 2023 VS. 2028 
    FIGURE 5 MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION) 
    FIGURE 6 MARKET, BY PET, 2023 VS. 2028 (USD MILLION) 
    FIGURE 7 MARKET, BY SOURCE, 2023 VS. 2028 (USD MILLION) 
    FIGURE 8 MARKET, BY REGION, 2022 
4 PREMIUM INSIGHTS (Page No. - 52)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARKET 
           FIGURE 9 RISING RATE OF PET ADOPTION TO DRIVE MARKET
    4.2 NORTH AMERICA: MARKET, BY SOURCE AND KEY COUNTRY 
           FIGURE 10 ANIMAL-BASED SEGMENT AND US ACCOUNTED FOR SIGNIFICANT SHARES IN 2022
    4.3 MARKET, BY DISTRIBUTION CHANNEL 
           FIGURE 11 PET SPECIALTY STORES TO DOMINATE MARKET DURING FORECAST PERIOD
    4.4 MARKET, BY PET 
           FIGURE 12 DOGS SEGMENT TO LEAD MARKET BY 2028
    4.5 MARKET, BY SOURCE AND REGION 
           FIGURE 13 ANIMAL-BASED SEGMENT AND NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARES DURING FORECAST PERIOD
    4.6 MARKET: MAJOR REGIONAL SUBMARKETS 
           FIGURE 14 US TO ACCOUNT FOR LARGEST SHARE OF WET PET FOOD MARKET IN 2023
5 MARKET OVERVIEW (Page No. - 57)
    5.1 INTRODUCTION 
    5.2 MACROECONOMIC INDICATORS 
           5.2.1 INCREASING TREND OF PET HUMANIZATION
           5.2.2 URBANIZATION AND EVOLVING LIFESTYLES
           5.2.3 GROWING AWARENESS OF PET HEALTH AND NUTRITION
    5.3 MARKET DYNAMICS 
           FIGURE 15 WET PET FOOD MARKET DYNAMICS
           5.3.1 DRIVERS
                    5.3.1.1 Surge in pet adoption
                    5.3.1.2 Focus on enhancing palatability and digestibility of wet pet foods
                    5.3.1.3 Increasing influence of pet-centric social media and trends
           5.3.2 RESTRAINTS
                    5.3.2.1 Limited shelf life and storage issues
                    5.3.2.2 Price sensitivity among consumers
                    5.3.2.3 Cultural preferences favoring homemade pet diets
           5.3.3 OPPORTUNITIES
                    5.3.3.1 Growing e-commerce and online platforms
                    5.3.3.2 Rise in pet-friendly travel and pet rental
                    5.3.3.3 Growing demand for premium pet foods
           5.3.4 CHALLENGES
                    5.3.4.1 Volatility in raw material prices
                    5.3.4.2 Localization of flavors to match regional preferences
                    5.3.4.3 Sustainability and environmental issues
6 INDUSTRY TRENDS (Page No. - 68)
    6.1 INTRODUCTION 
    6.2 TARIFF AND REGULATORY LANDSCAPE 
    6.3 REGULATORY FRAMEWORK 
           6.3.1 NORTH AMERICA
                    6.3.1.1 US
                               6.3.1.1.1 US FDA
                               6.3.1.1.2 Association of American Feed Control Officials (AAFCO)
                    6.3.1.2 Canada
                               6.3.1.2.1 Canadian Food Inspection Agency (CFIA)
           6.3.2 EUROPEAN UNION (EU)
           6.3.3 ASIA PACIFIC
                    6.3.3.1 China
                    6.3.3.2 Japan
                    6.3.3.3 India
           6.3.4 SOUTH AMERICA
                    6.3.4.1 Brazil
                    6.3.4.2 Argentina
           6.3.5 REST OF THE WORLD
                    6.3.5.1 South Africa
                    6.3.5.2 Pet Food Industry Association of Southern Africa (PFI)
           6.3.6 INTERNATIONAL FEED INDUSTRY FEDERATION (IFIF)
           6.3.7 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 3 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 4 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 5 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 6 SOUTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 7 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    6.4 PATENT ANALYSIS 
           TABLE 8 LIST OF MAJOR PATENTS IN WET PET FOOD MARKET, 2013–2022
           FIGURE 16 NUMBER OF PATENTS GRANTED FOR WET PET FOOD PRODUCTS, 2013–2022
           FIGURE 17 REGIONAL ANALYSIS OF PATENTS GRANTED IN MARKET, 2022
    6.5 TRADE ANALYSIS 
           TABLE 9 IMPORT VALUE OF WET PET FOOD, 2022 (USD THOUSAND)
           TABLE 10 EXPORT VALUE OF WET PET FOOD, 2022 (USD THOUSAND)
    6.6 PRICING ANALYSIS 
           6.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PET
                    TABLE 11 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PET, 2022 (USD/TON)
           6.6.2 AVERAGE SELLING PRICE TREND, BY REGION
                    TABLE 12 MARKET: AVERAGE SELLING PRICE FOR DOGS, BY REGION, 2020–2022 (USD/TON)
                    TABLE 13 MARKET: AVERAGE SELLING PRICE FOR CATS, BY REGION, 2020–2022 (USD/TON)
    6.7 VALUE CHAIN ANALYSIS 
           FIGURE 18 WET PET FOOD MARKET: VALUE CHAIN ANALYSIS
           6.7.1 RESEARCH AND PRODUCT DEVELOPMENT
           6.7.2 SOURCING
           6.7.3 MANUFACTURING
           6.7.4 PACKAGING AND STORAGE
           6.7.5 DISTRIBUTION AND LOGISTICS
           6.7.6 MARKETING AND SALES
           6.7.7 END USERS
    6.8 SUPPLY CHAIN ANALYSIS 
           FIGURE 19 MARKET: SUPPLY CHAIN ANALYSIS
    6.9 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 
           FIGURE 20 REVENUE SHIFT AND NEW REVENUE POCKETS FOR WET PET FOOD MANUFACTURERS
    6.10 ECOSYSTEM ANALYSIS 
           FIGURE 21 MARKET: ECOSYSTEM ANALYSIS
           TABLE 14 MARKET ECOSYSTEM
    6.11 CASE STUDY ANALYSIS 
                    TABLE 15 OPTIMIZING PET FOOD PRODUCTION USING SOLUTIONS FROM PRECISION AUTOMATION
                    TABLE 16 ENHANCING EFFICIENCY USING LIQUID PRODUCT RECOVERY SYSTEMS AT MARS PET CARE
                    TABLE 17 STREAMLINING PET FOOD DISTRIBUTION USING ROTOMATRIX SOLUTION
    6.12 PORTER’S FIVE FORCES ANALYSIS 
                    TABLE 18 WET PET FOOD MARKET: PORTER’S FIVE FORCES ANALYSIS
           6.12.1 INTENSITY OF COMPETITIVE RIVALRY
           6.12.2 BARGAINING POWER OF SUPPLIERS
           6.12.3 BARGAINING POWER OF BUYERS
           6.12.4 THREAT OF SUBSTITUTES
           6.12.5 THREAT OF NEW ENTRANTS
    6.13 TECHNOLOGY ANALYSIS 
           6.13.1 NEXT-GENERATION PROTEIN FOR PET FOOD INGREDIENTS
           6.13.2 WATER IMMERSION RETORT TECHNOLOGY FOR CANNED FOOD
           6.13.3 STERILIZING WET PET FOOD WITH STEAM
    6.14 KEY STAKEHOLDERS AND BUYING CRITERIA 
           6.14.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 22 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR WET PET FOOD, BY PET
                    TABLE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR WET PET FOOD, BY PET (%)
           6.14.2 BUYING CRITERIA
                    TABLE 20 KEY CRITERIA FOR SELECTING SUPPLIER/VENDOR
                    FIGURE 23 KEY CRITERIA FOR SELECTING SUPPLIER/VENDOR
    6.15 KEY CONFERENCES AND EVENTS (2023–2024) 
                    TABLE 21 KEY CONFERENCES AND EVENTS IN WET PET FOOD MARKET, 2023–2024
7 WET PET FOOD MARKET, BY PET (Page No. - 97)
    7.1 INTRODUCTION 
           TABLE 22 TOP 20 PET POPULATION, BY COUNTRY, 2022
           FIGURE 24 MARKET, BY PET, 2023 VS. 2028 (USD MILLION)
           TABLE 23 MARKET, BY PET, 2019–2022 (USD MILLION)
           TABLE 24 MARKET, BY PET, 2023–2028 (USD MILLION)
           TABLE 25 MARKET, BY PET, 2019–2022 (KT)
           TABLE 26 MARKET, BY PET, 2023–2028 (KT)
    7.2 DOGS 
           7.2.1 HIGH ADOPTION RATE TO DRIVE MARKET
                    TABLE 27 DOGS: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 28 DOGS: MARKET, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 29 DOGS: MARKET, BY REGION, 2019–2022 (KT)
                    TABLE 30 DOGS: MARKET, BY REGION, 2023–2028 (KT)
    7.3 CATS 
           7.3.1 INCREASING DEMAND FOR HIGHER NUTRITIONAL REQUIREMENTS TO DRIVE MARKET
                    TABLE 31 CATS: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 32 CATS: MARKET, BY REGION, 2023–2028 (USD MILLION)
                    TABLE 33 CATS: MARKET, BY REGION, 2019–2022 (KT)
                    TABLE 34 CATS: MARKET, BY REGION, 2023–2028 (KT)
8 WET PET FOOD MARKET, BY DISTRIBUTION CHANNEL (Page No. - 105)
    8.1 INTRODUCTION 
                    FIGURE 25 MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION)
                    TABLE 35 MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)
                    TABLE 36 MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)
    8.2 PET SPECIALTY STORES 
           8.2.1 HIGH-QUALITY PRODUCTS AND PERSONALIZED CUSTOMER SERVICE TO DRIVE MARKET
                    TABLE 37 PET SPECIALTY STORES: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 38 PET SPECIALTY STORES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.3 SUPERMARKETS/HYPERMARKETS 
           8.3.1 VAST FOOT TRAFFIC AND BROAD CONSUMER DEMOGRAPHY TO DRIVE MARKET
                    TABLE 39 SUPERMARKETS/HYPERMARKETS: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 40 SUPERMARKETS/HYPERMARKETS: WET PET FOOD MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.4 CONVENIENCE STORES 
           8.4.1 EASY ACCESSIBILITY AND CONVENIENCE TO DRIVE MARKET
                    TABLE 41 CONVENIENCE STORES: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 42 CONVENIENCE STORES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.5 ONLINE 
           8.5.1 GROWTH OF E-COMMERCE TO DRIVE MARKET
                    TABLE 43 ONLINE: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 44 ONLINE: MARKET, BY REGION, 2023–2028 (USD MILLION)
9 WET PET FOOD MARKET, BY SOURCE (Page No. - 113)
    9.1 INTRODUCTION 
           FIGURE 26 MARKET, BY SOURCE, 2023 VS. 2028 (USD MILLION)
           TABLE 45 MARKET, BY SOURCE, 2019–2022 (USD MILLION)
           TABLE 46 MARKET, BY SOURCE, 2023–2028 (USD MILLION)
    9.2 ANIMAL-BASED 
           9.2.1 SUPERIOR PALATABILITY AND AROMA TO DRIVE MARKET
                    TABLE 47 ANIMAL-BASED: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 48 ANIMAL-BASED: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.3 PLANT DERIVATIVES 
           9.3.1 INCREASING SHIFT TOWARD VEGANISM TO DRIVE MARKET
                    TABLE 49 PLANT DERIVATIVES: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 50 PLANT DERIVATIVES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.4 SYNTHETIC 
           9.4.1 INCREASED SPEDNING ON HEALTHY PET FOOD TO DRIVE MARKET
                    TABLE 51 SYNTHETIC: MARKET, BY REGION, 2019–2022 (USD MILLION)
                    TABLE 52 SYNTHETIC: MARKET, BY REGION, 2023–2028 (USD MILLION)
10 WET PET FOOD MARKET, BY REGION (Page No. - 119)
     10.1 INTRODUCTION 
               FIGURE 27 MARKET: GEOGRAPHIC SNAPSHOT, 2023–2028 (USD MILLION)
               TABLE 53 MARKET, BY REGION, 2019–2022 (USD MILLION)
               TABLE 54 MARKET, BY REGION, 2023–2028 (USD MILLION)
               TABLE 55 MARKET, BY REGION, 2019–2022 (KT)
               TABLE 56 MARKET, BY REGION, 2023–2028 (KT)
     10.2 RECESSION IMPACT ANALYSIS 
               FIGURE 28 RECESSION INDICATORS
               FIGURE 29 GLOBAL INFLATION RATE, 2011–2022
               FIGURE 30 GLOBAL GDP, 2011–2022 (USD TRILLION)
               FIGURE 31 RECESSION INDICATORS AND THEIR IMPACT ON MARKET
               FIGURE 32 GLOBAL MARKET: EARLIER FORECAST VS. RECESSION FORECAST
     10.3 NORTH AMERICA 
               FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT
             10.3.1 NORTH AMERICA: RECESSION IMPACT ANALYSIS
                       FIGURE 34 NORTH AMERICA: INFLATION RATES, BY KEY COUNTRY, 2017–2022
                       FIGURE 35 NORTH AMERICA: RECESSION IMPACT ANALYSIS, 2022 VS. 2023
                       TABLE 57 NORTH AMERICA: WET PET FOOD MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 58 NORTH AMERICA: MARKET, BY PET, 2023–2028 (USD MILLION)
                       TABLE 59 NORTH AMERICA: MARKET, BY PET, 2019–2022 (KT)
                       TABLE 60 NORTH AMERICA: MARKET, BY PET, 2023–2028 (KT)
                       TABLE 61 NORTH AMERICA: MARKET, BY SOURCE, 2019–2022 (USD MILLION)
                       TABLE 62 NORTH AMERICA: MARKET, BY SOURCE, 2023–2028 (USD MILLION)
                       TABLE 63 NORTH AMERICA: MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)
                       TABLE 64 NORTH AMERICA: MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)
                       TABLE 65 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 66 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.3.2 US
                       10.3.2.1 Booming e-commerce sector and global export opportunities to drive market
                                   TABLE 67 US: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 68 US: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.3.3 CANADA
                       10.3.3.1 High disposable incomes and health-conscious trends to drive market
                                   TABLE 69 CANADA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 70 CANADA: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.3.4 MEXICO
                       10.3.4.1 Socio-economic changes to drive market
                                   TABLE 71 MEXICO: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 72 MEXICO: MARKET, BY PET, 2023–2028 (USD MILLION)
     10.4 ASIA PACIFIC 
               FIGURE 36 ASIA PACIFIC: WET PET FOOD MARKET SNAPSHOT
             10.4.1 ASIA PACIFIC: RECESSION IMPACT ANALYSIS
                       FIGURE 37 ASIA PACIFIC: INFLATION RATES, BY KEY COUNTRY, 2017–2022
                       FIGURE 38 ASIA PACIFIC: RECESSION IMPACT ANALYSIS, 2022 VS. 2023
                       TABLE 73 ASIA PACIFIC: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 74 ASIA PACIFIC: MARKET, BY PET, 2023–2028 (USD MILLION)
                       TABLE 75 ASIA PACIFIC: MARKET, BY PET, 2019–2022 (KT)
                       TABLE 76 ASIA PACIFIC: MARKET, BY PET, 2023–2028 (KT)
                       TABLE 77 ASIA PACIFIC: MARKET, BY SOURCE, 2019–2022 (USD MILLION)
                       TABLE 78 ASIA PACIFIC: MARKET, BY SOURCE, 2023–2028 (USD MILLION)
                       TABLE 79 ASIA PACIFIC: MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)
                       TABLE 80 ASIA PACIFIC: MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)
                       TABLE 81 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 82 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.4.2 CHINA
                       10.4.2.1 Booming pet ownership and online sales to drive market
                       TABLE 83 CHINA: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 84 CHINA: WET PET FOOD MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.3 INDIA
                       10.4.3.1 Rising pet humanization and growing middle class population to drive market
                                   TABLE 85 INDIA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 86 INDIA: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.4 JAPAN
                       10.4.4.1 Aging population and busy lifestyles to drive market
                                   TABLE 87 JAPAN: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 88 JAPAN: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.5 INDONESIA
                       10.4.5.1 Increasing disposable income and pet wellness to drive market
                                   TABLE 89 INDONESIA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 90 INDONESIA: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.6 PAKISTAN
                       10.4.6.1 Rising demand for premium nutrition to drive market
                                   TABLE 91 PAKISTAN: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 92 PAKISTAN: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.7 PHILIPPINES
                       10.4.7.1 Urban lifestyles and health consciousness to drive market
                                   TABLE 93 PHILIPPINES: WET PET FOOD MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 94 PHILIPPINES: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.8 VIETNAM
                       10.4.8.1 Larger young population and pet humanization to drive market
                                   TABLE 95 VIETNAM: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 96 VIETNAM: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.9 THAILAND
                       10.4.9.1 Global trade opportunities and growing demand for cat food to drive market
                                   TABLE 97 THAILAND: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 98 THAILAND: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.10 SOUTH KOREA
                       10.4.10.1 Government support and rising pet ownership to drive market
                                   TABLE 99 SOUTH KOREA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 100 SOUTH KOREA: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.11 MALAYSIA
                       10.4.11.1 Expanding e-commerce to drive market
                                   TABLE 101 MALAYSIA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 102 MALAYSIA: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.12 MYANMAR
                       10.4.12.1 Rising pet ownership and presence of international brands to drive market
                                   TABLE 103 MYANMAR: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 104 MYANMAR: WET PET FOOD MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.13 BANGLADESH
                       10.4.13.1 Rising adoption of foreign breeds and e-commerce platforms to drive market
                                   TABLE 105 BANGLADESH: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 106 BANGLADESH: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.14 AFGHANISTAN
                       10.4.14.1 Responsible pet care and awareness to drive market
                                   TABLE 107 AFGHANISTAN: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 108 AFGHANISTAN: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.15 NEPAL
                       10.4.15.1 Evolving pet culture and shifting lifestyles to drive market
                                   TABLE 109 NEPAL: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 110 NEPAL: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.16 TAIWAN
                       10.4.16.1 Shifting preferences and regulatory initiatives to drive market
                                   TABLE 111 TAIWAN: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 112 TAIWAN: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.17 SRI LANKA
                       10.4.17.1 E-commerce accessibility and pet welfare awareness to drive market
                                   TABLE 113 SRI LANKA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 114 SRI LANKA: WET PET FOOD MARKET, BY PET, 2023–2028 (USD MILLION)
             10.4.18 REST OF ASIA PACIFIC
                                   TABLE 115 REST OF ASIA PACIFIC: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 116 REST OF ASIA PACIFIC: MARKET, BY PET, 2023–2028 (USD MILLION)
     10.5 EUROPE 
             10.5.1 EUROPE: RECESSION IMPACT ANALYSIS
                       FIGURE 39 EUROPE: COUNTRY-LEVEL INFLATION DATA (2017–2022)
                       FIGURE 40 EUROPE: RECESSION IMPACT ANALYSIS, 2022 VS. 2023
                       TABLE 117 EUROPE: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 118 EUROPE: MARKET, BY PET, 2023–2028 (USD MILLION)
                       TABLE 119 EUROPE: MARKET, BY PET, 2019–2022 (KT)
                       TABLE 120 EUROPE: MARKET, BY PET, 2023–2028 (KT)
                       TABLE 121 EUROPE: MARKET, BY SOURCE, 2019–2022 (USD MILLION)
                       TABLE 122 EUROPE: MARKET, BY SOURCE, 2023–2028 (USD MILLION)
                       TABLE 123 EUROPE: MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)
                       TABLE 124 EUROPE: MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)
                       TABLE 125 EUROPE: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 126 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.5.2 GERMANY
                       10.5.2.1 Substantial pet population to drive market
                                   TABLE 127 GERMANY: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 128 GERMANY: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.5.3 FRANCE
                       10.5.3.1 Health-conscious pet owners to drive market
                                   TABLE 129 FRANCE: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 130 FRANCE: WET PET FOOD MARKET, BY PET, 2023–2028 (USD MILLION)
             10.5.4 UK
                       10.5.4.1 Strategic investments by major companies to drive market
                                   TABLE 131 UK: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 132 UK: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.5.5 ITALY
                       10.5.5.1 Rising pet ownership and health-conscious trends to drive market
                                   TABLE 133 ITALY: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 134 ITALY: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.5.6 SPAIN
                       10.5.6.1 Export-oriented approach to drive market
                                   TABLE 135 SPAIN: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 136 SPAIN: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.5.7 REST OF EUROPE
                       TABLE 137 REST OF EUROPE: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 138 REST OF EUROPE: MARKET, BY PET, 2023–2028 (USD MILLION)
     10.6 SOUTH AMERICA 
             10.6.1 SOUTH AMERICA: RECESSION IMPACT ANALYSIS
                       FIGURE 41 SOUTH AMERICA: INFLATION RATES, BY KEY COUNTRY, 2017–2022
                       FIGURE 42 SOUTH AMERICA: RECESSION IMPACT ANALYSIS, 2022 VS. 2023
                       TABLE 139 SOUTH AMERICA: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 140 SOUTH AMERICA: MARKET, BY PET, 2023–2028 (USD MILLION)
                       TABLE 141 SOUTH AMERICA: WET PET FOOD MARKET, BY PET, 2019–2022 (KT)
                       TABLE 142 SOUTH AMERICA: MARKET, BY PET, 2023–2028 (KT)
                       TABLE 143 SOUTH AMERICA: MARKET, BY SOURCE, 2019–2022 (USD MILLION)
                       TABLE 144 SOUTH AMERICA: MARKET, BY SOURCE, 2023–2028 (USD MILLION)
                       TABLE 145 SOUTH AMERICA: MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)
                       TABLE 146 SOUTH AMERICA: MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)
                       TABLE 147 SOUTH AMERICA: MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                       TABLE 148 SOUTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             10.6.2 BRAZIL
                       10.6.2.1 Rising pet ownership and presence of startups to drive market
                                   TABLE 149 BRAZIL: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 150 BRAZIL: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.6.3 ARGENTINA
                       10.6.3.1 Growing expenditure on pet-related products to drive market
                                   TABLE 151 ARGENTINA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 152 ARGENTINA: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.6.4 REST OF SOUTH AMERICA
                       TABLE 153 REST OF SOUTH AMERICA: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 154 REST OF SOUTH AMERICA: MARKET, BY PET, 2023–2028 (USD MILLION)
     10.7 REST OF THE WORLD 
             10.7.1 REST OF THE WORLD: RECESSION IMPACT ANALYSIS
                       FIGURE 43 REST OF THE WORLD: INFLATION RATES, BY KEY COUNTRY, 2017–2022
                       FIGURE 44 REST OF THE WORLD: RECESSION IMPACT ANALYSIS, 2022 VS. 2023
                       TABLE 155 REST OF THE WORLD: MARKET, BY PET, 2019–2022 (USD MILLION)
                       TABLE 156 REST OF THE WORLD: WET PET FOOD MARKET, BY PET, 2023–2028 (USD MILLION)
                       TABLE 157 REST OF THE WORLD: MARKET, BY PET, 2019–2022 (KT)
                       TABLE 158 REST OF THE WORLD: MARKET, BY PET, 2023–2028 (KT)
                       TABLE 159 REST OF THE WORLD: MARKET, BY SOURCE, 2019–2022 (USD MILLION)
                       TABLE 160 REST OF THE WORLD: MARKET, BY SOURCE, 2023–2028 (USD MILLION)
                       TABLE 161 REST OF THE WORLD: MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)
                       TABLE 162 REST OF THE WORLD: MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)
                       TABLE 163 REST OF THE WORLD: MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 164 REST OF THE WORLD: MARKET, BY REGION, 2023–2028 (USD MILLION)
             10.7.2 MIDDLE EAST
                       10.7.2.1 Increasing pet humanization trend among middle- and higher middle-class families to drive market
                                   TABLE 165 MIDDLE EAST: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 166 MIDDLE EAST: MARKET, BY PET, 2023–2028 (USD MILLION)
             10.7.3 AFRICA
                       10.7.3.1 Strategic expansion of pet food companies to drive market
                                   TABLE 167 AFRICA: MARKET, BY PET, 2019–2022 (USD MILLION)
                                   TABLE 168 AFRICA: MARKET, BY PET, 2023–2028 (USD MILLION)
11 COMPETITIVE LANDSCAPE (Page No. - 187)
     11.1 OVERVIEW 
     11.2 MARKET SHARE ANALYSIS, 2022 
               TABLE 169 WET PET FOOD MARKET: DEGREE OF COMPETITION, 2022
     11.3 STRATEGIES ADOPTED BY KEY PLAYERS 
               TABLE 170 STRATEGIES ADOPTED BY KEY PLAYERS
     11.4 SEGMENTAL REVENUE ANALYSIS OF KEY PLAYERS 
               FIGURE 45 SEGMENTAL REVENUE ANALYSIS OF KEY PLAYERS IN MARKET, 2018–2022 (USD BILLION)
     11.5 ANNUAL REVENUE VS. GROWTH OF KEY PLAYERS 
               FIGURE 46 ANNUAL REVENUE, 2022 (USD BILLION) VS. REVENUE GROWTH, 2020–2022 (%)
     11.6 EBITDA OF KEY PLAYERS 
               FIGURE 47 EBITDA, 2022 (USD BILLION)
     11.7 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 
               FIGURE 48 MARKET: GLOBAL SNAPSHOT OF KEY PARTICIPANTS, 2022
     11.8 COMPANY EVALUATION MATRIX (KEY PLAYERS) 
             11.8.1 STARS
             11.8.2 EMERGING LEADERS
             11.8.3 PERVASIVE PLAYERS
             11.8.4 PARTICIPANTS
                       FIGURE 49 WET PET FOOD MARKET: COMPANY EVALUATION MATRIX, 2022 (KEY PLAYERS)
             11.8.5 COMPETITIVE BENCHMARKING
                       TABLE 171 COMPANY FOOTPRINT, BY PET
                       TABLE 172 COMPANY FOOTPRINT, BY SOURCE
                       TABLE 173 COMPANY FOOTPRINT, BY REGION
                       TABLE 174 OVERALL COMPANY FOOTPRINT
     11.9 STARTUP/SME EVALUATION MATRIX 
             11.9.1 PROGRESSIVE COMPANIES
             11.9.2 RESPONSIVE COMPANIES
             11.9.3 DYNAMIC COMPANIES
             11.9.4 STARTING BLOCKS
                       FIGURE 50 MARKET: STARTUP/SME EVALUATION MATRIX, 2022
             11.9.5 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
                       TABLE 175 MARKET: DETAILED LIST OF KEY STARTUPS/SMES
                       TABLE 176 WET PET FOOD MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
     11.1 COMPETITIVE SCENARIO 
               11.10.1 PRODUCT LAUNCHES
                       TABLE 177 PRODUCT LAUNCHES, 2019–2023
               11.10.2 DEALS
                       TABLE 178 DEALS, 2019–2023
               11.10.3 OTHERS
                       TABLE 179 OTHERS, 2019–2023
12 COMPANY PROFILES (Page No. - 217)
(Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)*
     12.1 KEY PLAYERS 
             12.1.1 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY)
                       TABLE 180 NESTLÉ: COMPANY OVERVIEW
                       FIGURE 51 NESTLÉ: COMPANY SNAPSHOT
                       TABLE 181 NESTLÉ: DEALS
                       TABLE 182 NESTLÉ: OTHERS
             12.1.2 MARS, INCORPORATED
                       TABLE 183 MARS, INCORPORATED: COMPANY OVERVIEW
                       TABLE 184 MARS, INCORPORATED: PRODUCT LAUNCHES
                       TABLE 185 MARS, INCORPORATED: DEALS
                       TABLE 186 MARS, INCORPORATED: OTHERS
             12.1.3 COLGATE-PALMOLIVE COMPANY (HILL'S PET NUTRITION, INC.)
                       TABLE 187 COLGATE-PALMOLIVE COMPANY: COMPANY OVERVIEW
                       FIGURE 52 COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT
                       TABLE 188 COLGATE-PALMOLIVE COMPANY: PRODUCT LAUNCHES
                       TABLE 189 COLGATE-PALMOLIVE COMPANY: DEALS
                       TABLE 190 COLGATE-PALMOLIVE COMPANY: OTHERS
             12.1.4 UNICHARM CORPORATION
                       TABLE 191 UNICHARM CORPORATION: COMPANY OVERVIEW
                       FIGURE 53 UNICHARM CORPORATION: COMPANY SNAPSHOT
                       TABLE 192 UNICHARM CORPORATION: PRODUCT LAUNCHES
             12.1.5 THAI UNION GROUP PCL.
                       TABLE 193 THAI UNION GROUP PCL.: COMPANY OVERVIEW
                       FIGURE 54 THAI UNION GROUP PCL.: COMPANY SNAPSHOT
                       TABLE 194 THAI UNION GROUP PCL.: DEALS
                       TABLE 195 THAI UNION GROUP PCL.: OTHERS
             12.1.6 CHAROEN POKPHAND FOODS PCL (PERFECT COMPANION GROUP)
                       TABLE 196 CHAROEN POKPHAND FOODS PCL: COMPANY OVERVIEW
                       FIGURE 55 CHAROEN POKPHAND FOODS PCL: COMPANY SNAPSHOT
             12.1.7 GENERAL MILLS INC.
                       TABLE 197 GENERAL MILLS INC.: COMPANY OVERVIEW
                       FIGURE 56 GENERAL MILLS INC.: COMPANY SNAPSHOT
                       TABLE 198 GENERAL MILLS INC.: OTHERS
             12.1.8 THE J.M. SMUCKER COMPANY
                       TABLE 199 THE J.M. SMUCKER COMPANY: COMPANY OVERVIEW
                       FIGURE 57 THE J.M. SMUCKER COMPANY: COMPANY SNAPSHOT
             12.1.9 BETTER CHOICE COMPANY
                       TABLE 200 BETTER CHOICE COMPANY: COMPANY OVERVIEW
                       FIGURE 58 BETTER CHOICE COMPANY: COMPANY SNAPSHOT
                       TABLE 201 BETTER CHOICE COMPANY: DEALS
             12.1.10 REAL PET FOOD CO.
                       TABLE 202 REAL PET FOOD CO.: COMPANY OVERVIEW
             12.1.11 MONGE SPA P.IVA
                       TABLE 203 MONGE SPA P.IVA: COMPANY OVERVIEW
             12.1.12 SCHELL & KAMPETER, INC.
                       TABLE 204 SCHELL & KAMPETER, INC.: COMPANY OVERVIEW
                       TABLE 205 SCHELL & KAMPETER, INC.: OTHERS
             12.1.13 INABA-PETFOOD CO., LTD.
                       TABLE 206 INABA-PETFOOD CO., LTD.: WET PET FOOD MARKET COMPANY OVERVIEW
             12.1.14 SUNSHINE MILLS, INC.
                       TABLE 207 SUNSHINE MILLS, INC.: COMPANY OVERVIEW
             12.1.15 FARMINA PET FOODS
                       TABLE 208 FARMINA PET FOODS: COMPANY OVERVIEW
     12.2 STARTUPS/SMES 
             12.2.1 NIPPON PET FOOD CO., LTD.
                       TABLE 209 NIPPON PET FOOD CO., LTD.: COMPANY OVERVIEW
             12.2.2 SHANGHAI BIRUIJI PET PRODUCTS CO., LTD.
                       TABLE 210 SHANGHAI BIRUIJI PET PRODUCTS CO., LTD.: COMPANY OVERVIEW
             12.2.3 LITTLE BIGPAW
                       TABLE 211 LITTLE BIGPAW: COMPANY OVERVIEW
             12.2.4 PETLINE NATURAL ANIMAL NUTRITION
                       TABLE 212 PETLINE NATURAL ANIMAL NUTRITION: COMPANY OVERVIEW
             12.2.5 YARRAH
                       TABLE 213 YARRAH: COMPANY OVERVIEW
             12.2.6 TIKI PETS (WHITEBRIDGE PET BRANDS)
                       TABLE 214 TIKI PETS: COMPANY OVERVIEW
             12.2.7 AMÌ PLANET SRL
                       TABLE 215 AMÌ PLANET SRL: COMPANY OVERVIEW
             12.2.8 ZIWI PETS
                       TABLE 216 ZIWI PETS: COMPANY OVERVIEW
             12.2.9 GRANATAPET GMBH & CO. KG
                       TABLE 217 GRANATAPET GMBH & CO. KG: COMPANY OVERVIEW
             12.2.10 NULO
                       TABLE 218 NULO: COMPANY OVERVIEW
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS (Page No. - 306)
     13.1 INTRODUCTION 
               TABLE 219 ADJACENT MARKETS TO WET PET FOOD MARKET
     13.2 RESEARCH LIMITATIONS 
     13.3 PROBIOTICS IN ANIMAL FEED MARKET 
             13.3.1 MARKET DEFINITION
             13.3.2 MARKET OVERVIEW
             13.3.3 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK
                       TABLE 220 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK, 2019–2022 (USD MILLION)
                       TABLE 221 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK, 2023–2028 (USD MILLION)
             13.3.4 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION
                       TABLE 222 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 223 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION, 2023–2028 (USD MILLION)
                       TABLE 224 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION, 2019–2022 (KT)
                       TABLE 225 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION, 2023–2028 (KT)
     13.4 PET FOOD INGREDIENTS MARKET 
             13.4.1 MARKET DEFINITION
             13.4.2 MARKET OVERVIEW
             13.4.3 PET FOOD INGREDIENTS MARKET, BY INGREDIENT
                       TABLE 226 PET FOOD INGREDIENTS MARKET, BY INGREDIENT, 2019–2021 (USD MILLION)
                       TABLE 227 PET FOOD INGREDIENTS MARKET, BY INGREDIENT, 2022–2027 (USD MILLION)
             13.4.4 PET FOOD INGREDIENTS MARKET, BY REGION
                       TABLE 228 PET FOOD INGREDIENTS MARKET, BY REGION, 2019–2021 (USD MILLION)
                       TABLE 229 PET FOOD INGREDIENTS MARKET, BY REGION, 2022–2027 (USD MILLION)
14 APPENDIX (Page No. - 313)
     14.1 DISCUSSION GUIDE 
     14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     14.3 CUSTOMIZATION OPTIONS 
     14.4 RELATED REPORTS 
     14.5 AUTHOR DETAILS