Table of Content

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
4.4. Challenges Faced After Purchase
5. India Life Insurance Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Term Life Insurance, Unit-Linked Insurance Plans (ULIP), Endowment Insurance Plans, Retirement/Pension Plans, and Others (Money Back Plans, etc.))
5.2.2. By Premium Type Market Share Analysis (Regular, Single)
5.2.3. By Premium Range Market Share Analysis (Low, Medium, High)
5.2.4. By Provider Market Share Analysis (Insurance Companies, Insurance Agents/Brokers, Others (Insurtech Companies, Third Party))
5.2.5. By Mode Of Purchase Market Share Analysis (Online, Offline)
5.2.6. By Region Market Share Analysis
5.2.6.1. North Market Analysis
5.2.6.2. West Market Analysis
5.2.6.3. South Market Analysis
5.2.6.4. East Market Analysis
5.2.7. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. India Life Insurance Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Premium Type Market Mapping & Opportunity Assessment
5.3.3. By Premium Range Market Mapping & Opportunity Assessment
5.3.4. By Provider Market Mapping & Opportunity Assessment
5.3.5. By Mode of Purchase Market Mapping & Opportunity Assessment
5.3.6. By Region Market Mapping & Opportunity Assessment
6. India Term Life Insurance Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Premium Type Market Share Analysis
6.2.2. By Premium Range Market Share Analysis
6.2.3. By Provider Market Share Analysis
6.2.4. By Mode Of Purchase Market Share Analysis
7. India Unit-Linked Insurance Plans (ULIP) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Premium Type Market Share Analysis
7.2.2. By Premium Range Market Share Analysis
7.2.3. By Provider Market Share Analysis
7.2.4. By Mode Of Purchase Market Share Analysis
8. India Endowment Insurance Plans Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Premium Type Market Share Analysis
8.2.2. By Premium Range Market Share Analysis
8.2.3. By Provider Market Share Analysis
8.2.4. By Mode Of Purchase Market Share Analysis
9. India Retirement/Pension Plans Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Premium Type Market Share Analysis
9.2.2. By Premium Range Market Share Analysis
9.2.3. By Provider Market Share Analysis
9.2.4. By Mode Of Purchase Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.1.1. Growing variety of Life Insurance Policies
10.1.2. Supportive government regulations
10.1.3. Increasing importance of life insurance
10.2. Challenges
10.2.1. Lack of reach in rural areas
10.2.2. Limited Awareness
11. Impact of COVID-19 on the India Life Insurance Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
12. Market Trends & Developments
12.1. Attractive marketing tactics
12.2. Growing popularity of customized insurance plans
12.3. Rising support from AI
12.4. Surging demand for term life insurance policy
13. Porter’s Five Forces Model
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Policy & Regulatory Landscape
16. India Economic Profile
17. Competitive Landscape
17.1. Company Profiles
17.1.1. Life Insurance Corporation of India
17.1.1.1. Company Details
17.1.1.2. Product & Services
17.1.1.3. Financials (As Per Availability)
17.1.1.4. Key Market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. ICICI Prudential Life Insurance Co. Ltd.
17.1.2.1. Company Details
17.1.2.2. Product & Services
17.1.2.3. Financials (As Per Availability)
17.1.2.4. Key Market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. Bajaj Allianz Life Insurance Co. Ltd.
17.1.3.1. Company Details
17.1.3.2. Product & Services
17.1.3.3. Financials (As Per Availability)
17.1.3.4. Key Market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. SBI Life Insurance Company Limited
17.1.4.1. Company Details
17.1.4.2. Product & Services
17.1.4.3. Financials (As Per Availability)
17.1.4.4. Key Market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Reliance Nippon Life Insurance Company Limited
17.1.5.1. Company Details
17.1.5.2. Product & Services
17.1.5.3. Financials (As Per Availability)
17.1.5.4. Key Market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. HDFC Life Insurance Company Limited
17.1.6.1. Company Details
17.1.6.2. Product & Services
17.1.6.3. Financials (As Per Availability)
17.1.6.4. Key Market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. Aditya Birla Sun Life Insurance Company Limited
17.1.7.1. Company Details
17.1.7.2. Product & Services
17.1.7.3. Financials (As Per Availability)
17.1.7.4. Key Market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. Max Life Insurance Company Limited
17.1.8.1. Company Details
17.1.8.2. Product & Services
17.1.8.3. Financials (As Per Availability)
17.1.8.4. Key Market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Kotak Mahindra Life Insurance Company Limited
17.1.9.1. Company Details
17.1.9.2. Product & Services
17.1.9.3. Financials (As Per Availability)
17.1.9.4. Key Market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. Aviva Life Insurance Company India Ltd.
17.1.10.1. Company Details
17.1.10.2. Product & Services
17.1.10.3. Financials (As Per Availability)
17.1.10.4. Key Market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations/Action Plan
18.1. Key Focus Areas
18.2. Target Type
18.3. Target Premium Type
19. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)