Table of Content

1. Introduction
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis
4.1. Platform Preference
4.2. Preferred Advertising Format
5. Global Online Advertising Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.))
5.2.2. By Platform Market Share Analysis (Web, Application)
5.2.3. By End User Market Share Analysis (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.))
5.2.4. By Regional Market Share Analysis
5.2.4.1. Asia-Pacific Market Share Analysis
5.2.4.2. North America Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Online Advertising Mapping & Opportunity Assessment
5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
5.3.2. By Platform Market Mapping & Opportunity Assessment
5.3.3. By End User Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Online Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Advertising Format Market Share Analysis
6.2.2. By Platform Market Share Analysis
6.2.3. By End User Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. China Online Advertising Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Advertising Format Market Share Analysis
6.2.4.1.2.2. By Platform Market Share Analysis
6.2.4.1.2.3. By End User Market Share Analysis
6.2.4.2. India Online Advertising Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Advertising Format Market Share Analysis
6.2.4.2.2.2. By Platform Market Share Analysis
6.2.4.2.2.3. By End User Market Share Analysis
6.2.4.3. Japan Online Advertising Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Advertising Format Market Share Analysis
6.2.4.3.2.2. By Platform Market Share Analysis
6.2.4.3.2.3. By End User Market Share Analysis
6.2.4.4. South Korea Online Advertising Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Advertising Format Market Share Analysis
6.2.4.4.2.2. By Platform Market Share Analysis
6.2.4.4.2.3. By End User Market Share Analysis
6.2.4.5. Australia Online Advertising Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Advertising Format Market Share Analysis
6.2.4.5.2.2. By Platform Market Share Analysis
6.2.4.5.2.3. By End User Market Share Analysis
7. North America Online Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Advertising Format Market Share Analysis
7.2.2. By Platform Market Share Analysis
7.2.3. By End User Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Online Advertising Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Advertising Format Market Share Analysis
7.2.4.1.2.2. By Platform Market Share Analysis
7.2.4.1.2.3. By End User Market Share Analysis
7.2.4.2. Canada Online Advertising Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Advertising Format Market Share Analysis
7.2.4.2.2.2. By Platform Market Share Analysis
7.2.4.2.2.3. By End User Market Share Analysis
7.2.4.3. Mexico Online Advertising Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Advertising Format Market Share Analysis
7.2.4.3.2.2. By Platform Market Share Analysis
7.2.4.3.2.3. By End User Market Share Analysis
8. Europe Online Advertising Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Advertising Format Market Share Analysis
8.2.2. By Platform Market Share Analysis
8.2.3. By End User Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. Germany Online Advertising Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Advertising Format Market Share Analysis
8.2.4.1.2.2. By Platform Market Share Analysis
8.2.4.1.2.3. By End User Market Share Analysis
8.2.4.2. France Online Advertising Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Advertising Format Market Share Analysis
8.2.4.2.2.2. By Platform Market Share Analysis
8.2.4.2.2.3. By End User Market Share Analysis
8.2.4.3. United Kingdom Online Advertising Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Advertising Format Market Share Analysis
8.2.4.3.2.2. By Platform Market Share Analysis
8.2.4.3.2.3. By End User Market Share Analysis
8.2.4.4. Italy Online Advertising Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Advertising Format Market Share Analysis
8.2.4.4.2.2. By Platform Market Share Analysis
8.2.4.4.2.3. By End User Market Share Analysis
8.2.4.5. Spain Online Advertising Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Advertising Format Market Share Analysis
8.2.4.5.2.2. By Platform Market Share Analysis
8.2.4.5.2.3. By End User Market Share Analysis
9. Middle East & Africa Online Advertising Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Advertising Format Market Share Analysis
9.2.2. By Platform Market Share Analysis
9.2.3. By End User Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Saudi Arabia Online Advertising Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Advertising Format Market Share Analysis
9.2.4.1.2.2. By Platform Market Share Analysis
9.2.4.1.2.3. By End User Market Share Analysis
9.2.4.2. UAE Online Advertising Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Advertising Format Market Share Analysis
9.2.4.2.2.2. By Platform Market Share Analysis
9.2.4.2.2.3. By End User Market Share Analysis
9.2.4.3. South Africa Online Advertising Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Advertising Format Market Share Analysis
9.2.4.3.2.2. By Platform Market Share Analysis
9.2.4.3.2.3. By End User Market Share Analysis
9.2.4.4. Turkey Online Advertising Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Advertising Format Market Share Analysis
9.2.4.4.2.2. By Platform Market Share Analysis
9.2.4.4.2.3. By End User Market Share Analysis
10. South America Online Advertising Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Advertising Format Market Share Analysis
10.2.2. By Platform Market Share Analysis
10.2.3. By End User Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Brazil Online Advertising Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Advertising Format Market Share Analysis
10.2.4.1.2.2. By Platform Market Share Analysis
10.2.4.1.2.3. By End User Market Share Analysis
10.2.4.2. Colombia Online Advertising Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Advertising Format Market Share Analysis
10.2.4.2.2.2. By Platform Market Share Analysis
10.2.4.2.2.3. By End User Market Share Analysis
10.2.4.3. Argentina Online Advertising Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Advertising Format Market Share Analysis
10.2.4.3.2.2. By Platform Market Share Analysis
10.2.4.3.2.3. By End User Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Growing Use of Social Media
11.1.2. Mobile Advertising
11.1.3. Cost-Effective
11.2. Challenges
11.2.1. Ad Blockers
11.2.2. Ad Fraud
12. Impact of COVID-19 on the Global Online Advertising Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Increased Use of Programmatic Advertising
13.2. Video Advertising
13.3. Personalized advertising
13.4. Use of Artificial Intelligence
13.5. Influencer Marketing
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Google LLC
15.1.1.1. Company Details
15.1.1.2. Product & Services
15.1.1.3. Financials (As Per Availability)
15.1.1.4. Key Market Focus & Geographical Presence
15.1.1.5. Recent Developments
15.1.1.6. Key Management Personnel
15.1.2. Meta Platforms, Inc.
15.1.2.1. Company Details
15.1.2.2. Product & Services
15.1.2.3. Financials (As Per Availability)
15.1.2.4. Key Market Focus & Geographical Presence
15.1.2.5. Recent Developments
15.1.2.6. Key Management Personnel
15.1.3. Microsoft Corporation
15.1.3.1. Company Details
15.1.3.2. Product & Services
15.1.3.3. Financials (As Per Availability)
15.1.3.4. Key Market Focus & Geographical Presence
15.1.3.5. Recent Developments
15.1.3.6. Key Management Personnel
15.1.4. Twitter, Inc.
15.1.4.1. Company Details
15.1.4.2. Product & Services
15.1.4.3. Financials (As Per Availability)
15.1.4.4. Key Market Focus & Geographical Presence
15.1.4.5. Recent Developments
15.1.4.6. Key Management Personnel
15.1.5. Adobe Inc.
15.1.5.1. Company Details
15.1.5.2. Product & Services
15.1.5.3. Financials (As Per Availability)
15.1.5.4. Key Market Focus & Geographical Presence
15.1.5.5. Recent Developments
15.1.5.6. Key Management Personnel
15.1.6. Baidu, Inc
15.1.6.1. Company Details
15.1.6.2. Product & Services
15.1.6.3. Financials (As Per Availability)
15.1.6.4. Key Market Focus & Geographical Presence
15.1.6.5. Recent Developments
15.1.6.6. Key Management Personnel
15.1.7. Yahoo! Inc.
15.1.7.1. Company Details
15.1.7.2. Product & Services
15.1.7.3. Financials (As Per Availability)
15.1.7.4. Key Market Focus & Geographical Presence
15.1.7.5. Recent Developments
15.1.7.6. Key Management Personnel
15.1.8. IAC Inc.
15.1.8.1. Company Details
15.1.8.2. Product & Services
15.1.8.3. Financials (As Per Availability)
15.1.8.4. Key Market Focus & Geographical Presence
15.1.8.5. Recent Developments
15.1.8.6. Key Management Personnel
15.1.9. Amazon.com, Inc.
15.1.9.1. Company Details
15.1.9.2. Product & Services
15.1.9.3. Financials (As Per Availability)
15.1.9.4. Key Market Focus & Geographical Presence
15.1.9.5. Recent Developments
15.1.9.6. Key Management Personnel
15.1.10. ByteDance Ltd. (TikTok)
15.1.10.1. Company Details
15.1.10.2. Product & Services
15.1.10.3. Financials (As Per Availability)
15.1.10.4. Key Market Focus & Geographical Presence
15.1.10.5. Recent Developments
15.1.10.6. Key Management Personnel
16. Strategic Recommendations/Action Plan
16.1. Key Focus Areas
16.2. Target Region
17. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)