Table of Content

1. Overview of Automotive HUD
1.1 Definition and Composition of HUD
1.2 Classification of HUD
1.3 Projection Technologies for HUD
1.4 Parameters of HUD
1.5 Overview of AR-HUD
1.5.1 System Architecture of AR-HUD
1.5.2 Three Mainstream Technologies of AR-HUD
1.5.3 Core Parameters of AR-HUD
1.6 Application Scenarios of HUD
1.7 HUD Industry Chain Panorama
1.8 Development History of HUD
1.9 HUD Standards


2. Automotive HUD Market and Trends
2.1 Passenger Car HUD Installations in China
2.1.1 Overall Installations and Penetration Rate of HUD
2.1.2 HUD Installations and Structure (by Product Type)
2.1.3 HUD Installations and Penetration Rate (by Price Range)
2.1.4 HUD Installations and Penetration Rate (by OEM Type)
2.1.5 HUD Installations and Penetration Rate (by Auto Brand)
2.1.6 HUD Market Size Forecast
2.2 Key HUD Suppliers and Their Products
2.2.1 International HUD Suppliers and Products
2.2.2 Chinese HUD Suppliers and Products
2.2.3 Comparison of AR-HUD Indexes between Major Suppliers
2.2.4 Market Share of Major Suppliers
2.3 HUD Market Trends
2.3.1 Overview
2.3.2 AR-HUD Becomes Dominant in Market
2.3.3 HUD Industry Chain Technology Continues to Iterate
2.3.4 PGU Optical Source Upgrade is the Prerequisite for Mass Production of HUDs
2.3.5 Optical Waveguide Technology Promotes AR-HUD Upgrade
2.3.6 3D Depth of Field (DoF) Display is a Future Direction for AR-HUD
2.3.7 3D Depth of Field (DoF) Display is a Future Direction for AR-HUD: Bifocal Plane / Oblique Projection
2.3.8 3D Depth of Field (DoF) Display is a Future Direction for AR-HUD: Dynamics Zooming
2.3.9 3D Depth of Field (DoF) Display is a Future Direction for AR-HUD: Glasses-free 3D
2.3.10 3D Depth of Field (DoF) Display is a Future Direction for AR-HUD: 3D Light Field
2.3.11 3D Depth of Field (DoF) Display is a Future Direction for AR-HUD: Computer-Generated Holograms (CGH)
2.3.12 Trend 11
2.3.13 New HUD Technologies Emerge (1)
2.3.14 New HUD Technologies Emerge (2)
2.3.15 New HUD Technologies Emerge (3)
2.3.16 Trend 15
2.3.17 Trend 16
2.3.18 Trend 17
2.3.19 Trend 18
2.3.20 Trend 19
2.3.21 Problems and Challenges in AR-HUD Optical Source Technology
2.3.22 Problems and Challenges in AR-HUD Optical Display Technology
2.3.23 Problems and Challenges in AR-HUD Interaction Design


3. HUD Installation Cases of OEMs
3.1 AR-HUD Installation of OEMs
3.2 Mercedes-Benz AR-HUD
3.2.1 Typical Models
3.3 Volkswagen AR-HUD
3.3.1 Typical Models
3.4 Audi AR-HUD
3.4.1 Typical Models
3.5 DS AR-HUD
3.5.1 Typical Models
3.6 Hyundai AR-HUD
3.7 Cadillac AR-HUD
3.8 Geely AR-HUD
3.8.1 Typical Models (1)
3.8.2 Typical Models (2)
3.8.3 Typical Models (3)
3.8.4 Typical Models (4)
3.9 Great Wall Motor AR-HUD
3.9.1 Typical Models
3.10 Changan AR-HUD
3.10.1 Typical Models (1)
3.10.2 Typical Models (2)
3.10.3 Typical Models (3)
3.10.4 Typical Models (4)
3.11 Hongqi AR-HUD
3.11.1 Typical Models
3.12 GAC AR-HUD
3.12.1 Typical Models
3.13 SAIC AR-HUD
3.13.1 Typical Models
3.14 BAIC AR-HUD
3.14.1 Typical Models
3.15 Chery AR-HUD
3.15.1 Typical Models (1)
3.15.2 Typical Models (2)
3.16 Dongfeng AR-HUD
3.16.1 Typical Models
3.17 BYD AR-HUD
3.17.1 Typical Models
3.18 Neta Auto AR-HUD
3.18.1 Typical Models


4 Global HUD Suppliers
4.1 Nippon Seiki
4.1.1 Profile
4.1.2 HUD Production Bases
4.1.3 HUD Sales
4.1.4 HUD Technologies
4.1.5 AR HUD
4.1.6 New HUD Products
4.1.7 Applied Models
4.1.8 HUD Scale Expansion

4.2 Continental
4.2.1 Profile
4.2.2 Automotive Revenue and Breakdown
4.2.3 HUD R&D and Production Bases
4.2.4 HUD Iteration
4.2.5 W-HUD
4.2.6 AR-HUD
4.2.7 Features of AR-HUD
4.2.8 Parameters of AR-HUD
4.2.9 Holographic Waveguide HUD
4.2.10 Panoramic HUD
4.2.11 Major HUD Orders

4.3 Denso
4.3.1 Profile
4.3.2 Main Products
4.3.3 W-HUD
4.3.4 Contactless AR HUD
4.3.5 Denso and Qualcomm Develop Next-generation Integrated Cockpit Systems
4.3.6 Anxin Intelligent Cockpit System Plan

4.4 Visteon
4.4.1 Profile
4.4.2 HUD Products
4.4.3 Technical Features of HUD
4.4.4 Major Customers

4.5 Panasonic
4.5.1 Profile
4.5.2 HUD Products
4.5.3 AR-HUD 1.0
4.5.4 AR-HUD 2.0
4.5.5 Large-screen WS-HUD Products and Application Cases
4.5.6 HUD Components

4.6 LG
4.6.1 Profile
4.6.2 HUD Products
4.6.3 LG AR-HUD
4.6.4 HUD Products Based on LTPS LCD
4.6.5 AR Software Solutions
4.6.6 Dynamics in HUD Cooperation

4.7 Maxell
4.7.1 Profile
4.7.2 HUD Product Lineup
4.7.3 Maxell NEO-HUD
4.7.4 Maxell AR-HUD

4.8 Yazaki
4.8.1 Profile
4.8.2 HUD Products
4.8.3 AR-HUD

4.9 WayRay
4.9.1 Profile
4.9.2 Holographic AR-HUD
4.9.3 Technical Features of Holographic AR-HUD
4.9.4 Technical Advantages of Holographic AR-HUD
4.9.5 Concept Car with Holographic AR-HUD
4.9.6 Dynamics in Cooperation

4.10 Envisics
4.10.1 Profile
4.10.2 Technical Features of AR-HUD
4.10.3 Technical Advantages of AR-HUD
4.10.4 HUD Product Iteration
4.10.5 The Second-Generation HUD Product
4.10.6 Dynamics in Cooperation

4.11 Bosch
4.11.1 Profile
4.11.2 HUD and Features
4.11.3 Dynamics in HUD

4.12 Harman
4.12.1 Profile
4.12.2 AR Technology
4.12.3 Features of AR HUD
4.12.4 AR HUD Navigation Solution: Ready Vision
4.12.5 Dynamics in HUD Layout

4.13 Hyundai Mobis
4.13.1 Profile
4.13.2 HUD Product Lineup
4.13.3 Clusterless HUD
4.13.4 Intelligent Cockpit M.VICS 4.0

4.14 CY Vision
4.14.1 Profile
4.14.2 AR-HUD Technology
4.14.3 3D AR-HUD Products
4.14.4 Dynamics in Cooperation

4.15 Others
4.15.1 HUD Products of Valeo
4.15.2 HUD Products of Alps Alpine
4.15.3 HUD Products of Marelli


5. Chinese HUD Suppliers
5.1 Foryou Multimedia Electronics
5.1.1 Profile
5.1.2 Development History of HUD
5.1.3 HUD Core Technologies
5.1.4 W-HUD Product Layout
5.1.5 AR-HUD Product Layout
5.1.6 Development Plan for HUD
5.1.7 HUD Product Mass Production Cases
5.1.8 Dynamics in HUD

5.2 Jiangcheng Technology
5.2.1 Profile
5.2.2 Major Products
5.2.3 Development History of HUD Products
5.2.4 HUD Core Technologies
5.2.5 AR-HUD Based on TFT/DLP Solution
5.2.6 AR-HUD Based on LCoS Solution

5.3 Zhejiang Crystal-optech
5.3.1 Profile
5.3.2 Development History of HUD
5.3.3 HUD Core Technologies
5.3.4 HUD Products
5.3.5 W-HUD Products
5.3.6 AR-HUD Products
5.3.7 Application of AR-HUD

5.4 New Vision Electronics
5.4.1 Profile
5.4.2 Development History
5.4.3 HUD Core Technologies
5.4.4 W-HUD Products
5.4.5 Dual-screen AR-HUD Products
5.4.6 New Generation AR-HUD
5.4.7 Partners

5.5 Raythink
5.5.1 Profile
5.5.2 Production and R&D Bases
5.5.3 HUD Core Technologies
5.5.4 PGU Module: OpticalCore
5.5.5 AR Generator Technology
5.5.6 Multilayer Optical Waveguide 3D PGU Display Technology
5.5.7 HUD Product Layout
5.5.8 AR-HUD PRO Products
5.5.9 AR-HUD Products
5.5.10 Mini AR-HUD & W-HUD
5.5.11 AR-HUD Imaging Test System
5.5.12 Dynamics in AR-HUD Cooperation

5.6 E-LEAD Electronic
5.6.1 Profile
5.6.2 HUD Business Layout
5.6.3 Iteration History of HUD
5.6.4 Major HUD Products
5.6.5 Glasses-free 3D AR-HUD
5.6.6 AR-HUD Application Cases

5.7 Futurus Technology
5.7.1 Profile
5.7.2 HUD Core Technologies
5.7.3 HUD Product Layout
5.7.4 W-HUD Products
5.7.5 3D Light Field AR-HUD
5.7.6 MR-HUD Layout
5.7.7 Dynamics in Cooperation
5.7.8 HUD Application Cases

5.8 Huawei
5.8.1 HUD Layout
5.8.2 AR-HUD Products
5.8.3 HUAWEI xHUD AR-HUD
5.8.4 HUAWEI HUD Technology Planning
5.8.5 Application Cases

5.9 Neusoft Group
5.9.1 Profile of Neusoft Automotive Electronics
5.9.2 Global Navigation and AR-HUD Products
5.9.3 Introduction to AR-HUD
5.9.4 Core Advantages and Development History of AR-HUD
5.9.5 AR-HUD Has Scalable Software Architecture and Flexible Deployment Solutions
5.9.6 AR-HUD Offers Complete User Experience
5.9.7 AR Creator SDK

5.10 Beijing ASU Tech
5.10.1 Profile
5.10.2 AR-HUD Technology
5.10.3 AR-HUD Products
5.10.4 W-HUD Product Layout
5.10.5 AR-HUD PGU

5.11 Shenzhen 3-dragons Technology
5.11.1 Profile
5.11.2 HUD Core Technologies
5.11.3 HUD Product System
5.11.4 AR-HUD and Application Cases

5.12 Jingwei HiRain
5.12.1 Profile
5.12.2 AR-HUD Products

5.13 HardStone
5.13.1 Profile
5.13.2 HUD Development Course
5.13.3 HUD Core Technologies
5.13.4 AR-HUD2.0
5.13.5 AR-HUD3.0
5.13.6 Competitive Edges of HUD

5.14 REAVIS
5.14.1 Profile
5.14.2 Core Technologies
5.14.3 HUD Products
5.14.4 Dynamics

5.15 Carpro
5.15.1 Profile
5.15.2 Core Technologies
5.15.3 OEM W-HUD
5.15.4 OEM AR-HUD

5.16 LNGIN
5.16.1 Profile
5.16.2 In-vehicle Solutions
5.16.3 HOLO AR Engine
5.16.4 Driving-side Products
5.16.5 AR-HUD

5.17 CHIEF Tech
5.17.1 Profile
5.17.2 HUD Core Technologies and Products
5.17.3 Dynamics in Cooperation

5.18 HASCO Vision Technology
5.18.1 Profile
5.18.2 AR-HUD Products

5.19 OFILM
5.19.1 Profile
5.19.2 AR-HUD Core Technologies
5.19.3 AR-HUD Solutions

5.20 Coretronic Corporation
5.20.1 Profile
5.20.2 HUD Business