Table of Content

1 INTRODUCTION (Page No. - 32)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL
           1.2.2 INCLUSIONS AND EXCLUSIONS AT OFFERING LEVEL
           1.2.3 INCLUSIONS AND EXCLUSIONS AT DEVICE TYPE LEVEL
           1.2.4 INCLUSIONS AND EXCLUSIONS AT MARKET TYPE LEVEL
           1.2.5 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL
           1.2.6 INCLUSIONS AND EXCLUSIONS AT END USE LEVEL
           1.2.7 INCLUSIONS AND EXCLUSIONS AT REGIONAL LEVEL
    1.3 STUDY SCOPE 
           FIGURE 1 AUGMENTED REALITY (AR) SHOPPING MARKET SEGMENTATION
           1.3.1 AUGMENTED REALITY (AR) SHOPPING MARKET: REGIONAL SCOPE
           1.3.2 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
    1.5 UNIT CONSIDERED 
    1.6 LIMITATIONS 
    1.7 STAKEHOLDERS 
    1.8 RECESSION IMPACT 
2 RESEARCH METHODOLOGY (Page No. - 37)
    2.1 RESEARCH APPROACH 
           FIGURE 2 AUGMENTED REALITY (AR) SHOPPING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Major secondary sources
                    2.1.1.2 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 List of key primary interview participants
                    2.1.2.3 Breakdown of primary interviews
                    2.1.2.4 Key data from primary sources
           2.1.3 SECONDARY AND PRIMARY RESEARCH
                    2.1.3.1 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 BOTTOM-UP APPROACH
                    FIGURE 3 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    FIGURE 4 TOP-DOWN APPROACH
    2.3 FACTOR ANALYSIS 
           2.3.1 DEMAND-SIDE ANALYSIS
                    FIGURE 5 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
           2.3.2 SUPPLY-SIDE ANALYSIS
                    FIGURE 6 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
           2.3.3 GROWTH FORECAST ASSUMPTIONS
                    TABLE 1 MARKET GROWTH ASSUMPTIONS
    2.4 RECESSION IMPACT ANALYSIS 
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 
           FIGURE 7 DATA TRIANGULATION
    2.6 RESEARCH ASSUMPTIONS 
    2.7 RISK ASSESSMENT 
           TABLE 2 AR SHOPPING MARKET: RISK ASSESSMENT
3 EXECUTIVE SUMMARY (Page No. - 50)
    FIGURE 8 AR SHOPPING MARKET: GLOBAL SNAPSHOT
    FIGURE 9 SOFTWARE AND SERVICES SEGMENT TO ACQUIRE LARGEST MARKET SHARE DURING FORECAST PERIOD
    FIGURE 10 AR HMDS SEGMENT TO ACCOUNT FOR LARGEST SIZE OF AR SHOPPING MARKET DURING FORECAST PERIOD
    FIGURE 11 FURNITURE AND LIGHTING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
    FIGURE 12 TRY-ON SOLUTIONS SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD
    FIGURE 13 NORTH AMERICA TO DOMINATE MARKET DURING FORECAST PERIOD
4 PREMIUM INSIGHTS (Page No. - 55)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR SHOPPING MARKET 
           FIGURE 14 PRESENCE OF ESTABLISHED TECHNOLOGY PLAYERS TO DRIVE MARKET
    4.2 AR SHOPPING MARKET, BY OFFERING 
           FIGURE 15 SOFTWARE AND SERVICES SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD
    4.3 AR SHOPPING MARKET, BY MARKET TYPE 
           FIGURE 16 FURNITURE AND LIGHTING SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
    4.4 AR SHOPPING MARKET, BY DEVICE TYPE 
           FIGURE 17 AR HMDS SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD
    4.5 AR SHOPPING MARKET, BY APPLICATION 
           FIGURE 18 TRY-ON SOLUTIONS SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
    4.6 NORTH AMERICA: AR SHOPPING MARKET, BY APPLICATION AND COUNTRY, 2022 
           FIGURE 19 FURNITURE AND LIGHTING HELD LARGEST MARKET SHARE IN NORTH AMERICA (2022)
5 MARKET OVERVIEW (Page No. - 58)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 20 AR SHOPPING MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Growing adoption of online shopping and e-commerce platforms
                    5.2.1.2 Need for brand differentiation
                    5.2.1.3 Growing demand for personalized shopping experience
                    5.2.1.4 Increasing use of smartphones and growth of AR apps
                               FIGURE 21 GLOBAL SMARTPHONE SHIPMENTS, 2014–2022 (MILLION UNITS)
                               FIGURE 22 IMPACT ANALYSIS OF DRIVERS IN AR SHOPPING MARKET
           5.2.2 RESTRAINTS
                    5.2.2.1 High cost of AR technology
                    5.2.2.2 Limited availability of AR devices
                    5.2.2.3 Lack of compatibility and interoperability
                    5.2.2.4 Privacy and security concerns
                               FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS IN AR SHOPPING MARKET
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Lower cost of storage and efficient inventory management
                    5.2.3.2 Reduced labor cost
                               FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES IN AR SHOPPING MARKET
           5.2.4 CHALLENGES
                    5.2.4.1 Need for skilled personnel
                    5.2.4.2 Technical limitations
                    5.2.4.3 Consumer acceptance
                               FIGURE 25 IMPACT ANALYSIS OF CHALLENGES IN AR SHOPPING MARKET
    5.3 VALUE CHAIN ANALYSIS 
           FIGURE 26 AR SHOPPING MARKET: VALUE CHAIN ANALYSIS
           TABLE 3 AR SHOPPING MARKET: VALUE CHAIN ANALYSIS
    5.4 AR SHOPPING MARKET ECOSYSTEM ANALYSIS 
           FIGURE 27 AR SHOPPING MARKET ECOSYSTEM ANALYSIS
    5.5 KEY TECHNOLOGY TRENDS 
           5.5.1 RELATED TECHNOLOGIES
                    5.5.1.1 Mixed Reality (MR)
                    5.5.1.2 Computer Vision
           5.5.2 UPCOMING TECHNOLOGIES
                    5.5.2.1 Extended Reality (XR)
                    5.5.2.2 Spatial Computing
           5.5.3 ADJACENT TECHNOLOGIES
                    5.5.3.1 Internet of Things (IoT)
                    5.5.3.2 Artificial Intelligence (AI)
    5.6 PRICING ANALYSIS 
           5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY DEVICE TYPE
                    FIGURE 28 AVERAGE SELLING PRICE OF KEY PLAYERS, BY DEVICE TYPE
           5.6.2 AVERAGE SELLING PRICE TREND
                    FIGURE 29 AVERAGE SELLING PRICE TREND IN AR SHOPPING MARKET
    5.7 PATENT ANALYSIS 
           TABLE 4 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022
           FIGURE 30 NUMBER OF PATENTS GRANTED FOR AR SHOPPING MARKET
           FIGURE 31 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS (JANUARY 2012–DECEMBER 2022)
           TABLE 5 TOP 20 PATENT OWNERS FROM JANUARY 2012 TO DECEMBER 2022
           TABLE 6 KEY PATENTS RELATED TO AR SHOPPING MARKET
    5.8 PORTER’S FIVE FORCES ANALYSIS 
           FIGURE 32 AR SHOPPING MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
           FIGURE 33 IMPACT OF PORTER’S FIVE FORCES ON AR SHOPPING MARKET, 2022
           TABLE 7 AR SHOPPING MARKET: PORTER’S FIVE FORCES ANALYSIS– 2022
           5.8.1 THREAT OF NEW ENTRANTS
           5.8.2 THREAT OF SUBSTITUTES
           5.8.3 BARGAINING POWER OF SUPPLIERS
           5.8.4 BARGAINING POWER OF BUYERS
           5.8.5 INTENSITY OF COMPETITIVE RIVALRY
    5.9 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 34 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR AR DEVICES
                    TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR AR SHOPPING MARKET (%)
           5.9.2 BUYING CRITERIA
                    FIGURE 35 KEY BUYING CRITERIA FOR DEVICE TYPES IN AR SHOPPING MARKET
                    TABLE 9 KEY BUYING CRITERIA IN AR SHOPPING MARKET
    5.10 CASE STUDY ANALYSIS 
           5.10.1 ENHANCED WINE SHOPPING EXPERIENCE BY IMPLEMENTING AR
                    TABLE 10 VUFORIA ENGINE ENHANCED WINE SHOPPING EXPERIENCE BY IMPLEMENTING AR IN VIVINO’S APP
           5.10.2 DEVELOPMENT OF APP TO CATER TO POTENTIAL HOMEBUYERS TO AVOID COSTS OF PHYSICAL STAGING
                    TABLE 11 ARCORE DEVELOPED CURATE APP TO CATER TO DIVERSE DESIGN TASTES AND NEEDS OF POTENTIAL BUYERS
           5.10.3 ENHANCED SHOPPING EXPERIENCE FOR CUSTOMERS OF AUTA SUPER
                    TABLE 12 AR APP ENHANCED SHOPPING EXPERIENCE FOR CUSTOMERS WITH COMPREHENSIVE PRODUCT CATALOG
           5.10.4 EFFECTIVE CUSTOMER SUPPORT FOR MERCEDES-BENZ
                    TABLE 13 VUFORIA ENGINE PROVIDED EFFICIENT AND EFFECTIVE CUSTOMER SUPPORT FOR MERCEDES-BENZ
    5.11 TRADE DATA 
           TABLE 14 HS CODE: 900490, EXPORT VALUES FOR MAJOR COUNTRIES, 2018–2022 (USD MILLION)
           FIGURE 36 HS CODE: 900490, EXPORT VALUES FOR MAJOR COUNTRIES, 2018–2022
           TABLE 15 HS CODE: 900490, IMPORT VALUES FOR MAJOR COUNTRIES, 2018–2022 (USD MILLION)
           FIGURE 37 HS CODE: 8537, IMPORT VALUES FOR MAJOR COUNTRIES, 2018–2022
    5.12 TARIFF AND REGULATIONS 
           5.12.1 TARIFFS
                    TABLE 16 MFN TARIFFS FOR PRODUCTS UNDER HS CODE: 900490 EXPORTED BY CHINA
           5.12.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.12.2.1 North America
                    5.12.2.2 Europe
                    5.12.2.3 Asia Pacific
           5.12.3 STANDARDS
    5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 
           FIGURE 38 REVENUE SHIFT IN AR SHOPPING MARKET
    5.14 KEY CONFERENCES AND EVENTS IN 2022–2023 
           TABLE 17 AR SHOPPING MARKET: LIST OF CONFERENCES AND EVENTS
6 AUGMENTED REALITY (AR) SHOPPING MARKET, BY TECHNOLOGY (Page No. - 93)
    6.1 INTRODUCTION 
    6.2 MARKER-BASED AR 
           6.2.1 PASSIVE MARKERS
           6.2.2 ACTIVE MARKERS
    6.3 MARKERLESS AR 
           6.3.1 MARKERLESS AR, BY TECHNOLOGY
                    6.3.1.1 Model-based tracking
                    6.3.1.2 Image-based tracking
           6.3.2 MARKERLESS AR, BY TYPE
                    6.3.2.1 Projection-based AR
                    6.3.2.2 Superimposition-based AR
                    6.3.2.3 Location-based AR
7 AUGMENTED REALITY (AR) SHOPPING MARKET, BY END USE (Page No. - 96)
    7.1 INTRODUCTION 
           TABLE 18 AR SHOPPING MARKET, BY END USE, 2019–2022 (USD MILLION)
           FIGURE 39 E-COMMERCE/OUT OF STORE TO DOMINATE AR SHOPPING MARKET DURING FORECAST PERIOD
           TABLE 19 AR SHOPPING MARKET, BY END USE, 2023–2028 (USD MILLION)
    7.2 E-COMMERCE/OUT OF STORE 
           7.2.1 INCREASING DEMAND FOR IMMERSIVE AND INTERACTIVE SHOPPING TO DRIVE GROWTH
                    TABLE 20 E-COMMERCE/OUT OF STORE: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                    FIGURE 40 TRY-ON SOLUTIONS TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD
                    TABLE 21 E-COMMERCE/OUT OF STORE: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
    7.3 RETAIL/IN-STORE 
           7.3.1 BRAND DIFFERENTIATION AND SEAMLESS SHOPPING EXPERIENCE TO DRIVE MARKET
                    TABLE 22 RETAIL/IN-STORE: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                    FIGURE 41 INFORMATION SYSTEMS TO HAVE HIGHEST GROWTH IN AR SHOPPING MARKET
                    TABLE 23 RETAIL/IN-STORE: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8 AUGMENTED REALITY (AR) SHOPPING MARKET, BY OFFERING (Page No. - 102)
    8.1 INTRODUCTION 
           TABLE 24 AR SHOPPING MARKET, BY OFFERING, 2019–2022 (USD MILLION)
           FIGURE 42 SOFTWARE AND SERVICES SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
           TABLE 25 AR SHOPPING MARKET, BY OFFERING, 2023–2028 (USD MILLION)
    8.2 HARDWARE 
           TABLE 26 HARDWARE: AR SHOPPING MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
           FIGURE 43 DISPLAYS AND PROJECTORS TO HAVE HIGHEST GROWTH IN HARDWARE SEGMENT DURING FORECAST PERIOD
           TABLE 27 HARDWARE: AR SHOPPING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
           8.2.1 DISPLAYS AND PROJECTORS
                    8.2.1.1 Growing demand in retail stores to drive market
           8.2.2 CAMERAS
                    8.2.2.1 Need for object recognition and tracking to drive market
           8.2.3 SENSORS
                    8.2.3.1 Immersive AR experience to drive market
                    8.2.3.2 Accelerometers
                               8.2.3.2.1 Growing demand for tracking device movement to drive market
                    8.2.3.3 Gyroscopes
                               8.2.3.3.1 Growing demand for tracking device orientation to drive market
                    8.2.3.4 Magnetometers
                               8.2.3.4.1 Need to accurately determine user movement to drive market
                    8.2.3.5 Proximity sensors
                               8.2.3.5.1 Growing need to detect presence of nearby objects to drive market
                    8.2.3.6 Other hardware
    8.3 SOFTWARE AND SERVICES 
           TABLE 28 SOFTWARE: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
           FIGURE 44 TRY-ON SOLUTIONS TO LEAD MARKET DURING FORECAST PERIOD
           TABLE 29 SOFTWARE: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
           8.3.1 SOFTWARE DEVELOPMENT KITS
                    8.3.1.1 Growing need for development of AR apps to drive market
           8.3.2 AR VISUALIZATION SOFTWARE
                    8.3.2.1 Need to create lifelike models of products to drive market
           8.3.3 AR CONTENT MANAGEMENT SYSTEMS
                    8.3.3.1 Increasing demand to create and manage 3D models, animation, and videos to drive market
           8.3.4 SERVICES
                    8.3.4.1 Growing need for enhanced shopping experience in retail stores to drive market
9 AUGMENTED REALITY (AR) SHOPPING MARKET, BY DEVICE TYPE (Page No. - 111)
    9.1 INTRODUCTION 
           TABLE 30 AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
           FIGURE 45 AR HMDS TO HOLD DOMINANT MARKET POSITION DURING FORECAST PERIOD
           TABLE 31 AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
    9.2 AR HEAD-MOUNTED DISPLAYS 
           9.2.1 GROWING NEED FOR IMMERSIVE AND INTERACTIVE SHOPPING EXPERIENCES TO DRIVE GROWTH
                    TABLE 32 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                    FIGURE 46 INFORMATION SYSTEMS TO HAVE HIGHEST MARKET SHARE DURING FORECAST PERIOD
                    TABLE 33 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                    TABLE 34 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2019–2022 (USD MILLION)
                    TABLE 35 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2023–2028 (USD MILLION)
                    TABLE 36 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2019–2022 (THOUSAND UNITS)
                    TABLE 37 AR HEAD-MOUNTED DISPLAYS: AR SHOPPING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)
    9.3 SMART AR MIRRORS 
           9.3.1 INCREASING ADOPTION BY RETAILERS TO DRIVE GROWTH
                    TABLE 38 SMART AR MIRRORS: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
           FIGURE 47 TRY-ON SOLUTIONS TO LEAD MARKET DURING FORECAST PERIOD
                    TABLE 39 SMART AR MIRRORS: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
    9.4 HANDHELD DEVICES 
           9.4.1 INCREASED USE OF SMARTPHONES AND GROWTH OF AR APPS TO DRIVE MARKET
                    TABLE 40 HANDHELD DEVICES: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD THOUSAND)
                    TABLE 41 HANDHELD DEVICES: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD THOUSAND)
10 AUGMENTED REALITY (AR) SHOPPING MARKET, BY APPLICATION (Page No. - 120)
     10.1 INTRODUCTION 
             TABLE 42 AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
             FIGURE 48 TRY-ON SOLUTIONS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
             TABLE 43 AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
     10.2 TRY-ON SOLUTIONS 
             10.2.1 INCREASED INTEGRATION OF AR FEATURES IN E-COMMERCE AND SMART AR MIRRORS TO DRIVE MARKET
                        TABLE 44 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
                        FIGURE 49 SMART AR MIRRORS TO DOMINATE TRY-ON SOLUTIONS MARKET DURING FORECAST PERIOD
                        TABLE 45 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
                        TABLE 46 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY END USE, 2019–2022 (USD MILLION)
                        TABLE 47 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY END USE, 2023–2028 (USD MILLION)
                        TABLE 48 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
                        TABLE 49 TRY-ON SOLUTIONS: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
     10.3 PLANNING AND DESIGNING 
             10.3.1 GROWING ADOPTION OF E-COMMERCE PLATFORMS FOR SHOPPING TO DRIVE MARKET
                        TABLE 50 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
                        TABLE 51 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
                        TABLE 52 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
                        TABLE 53 PLANNING AND DESIGNING: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
     10.4 ADVERTISING AND MARKETING 
             10.4.1 SHIFT IN FOCUS TOWARD EXPERIENTIAL MARKETING TO DRIVE MARKET
                        TABLE 54 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
                        FIGURE 50 HANDHELD DEVICES TO LEAD MARKET DURING FORECAST PERIOD
                        TABLE 55 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
                        TABLE 56 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY END USE, 2019–2022 (USD MILLION)
                        TABLE 57 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY END USE, 2023–2028 (USD MILLION)
                        TABLE 58 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
                        TABLE 59 ADVERTISING AND MARKETING: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
     10.5 INFORMATION SYSTEMS 
             10.5.1 GROWING NEED FOR INTERACTIVE AR SOLUTIONS TO DRIVE MARKET
                        TABLE 60 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
                        TABLE 61 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
                        TABLE 62 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
                        TABLE 63 INFORMATION SYSTEMS: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
11 AUGMENTED REALITY (AR) SHOPPING MARKET, BY MARKET TYPE (Page No. - 132)
     11.1 INTRODUCTION 
               TABLE 64 AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
               FIGURE 51 FURNITURE AND LIGHTING TO LEAD MARKET DURING FORECAST PERIOD
               TABLE 65 AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
     11.2 APPAREL 
             11.2.1 INCREASED INTEGRATION OF VIRTUAL TRY-ON FEATURES TO DRIVE MARKET
                        TABLE 66 APPAREL: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                        FIGURE 52 TRY-ON SOLUTIONS TO DOMINATE APPAREL MARKET DURING FORECAST PERIOD
                        TABLE 67 APPAREL: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                        TABLE 68 APPAREL: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 69 APPAREL: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
                        TABLE 70 NORTH AMERICA: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 71 NORTH AMERICA: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 72 EUROPE: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 73 EUROPE: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 74 ASIA PACIFIC: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 75 ASIA PACIFIC: AR SHOPPING APPAREL MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 76 REST OF THE WORLD: AR SHOPPING APPAREL MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 77 REST OF THE WORLD: AR SHOPPING APPAREL MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.3 FURNITURE AND LIGHTING 
             11.3.1 DEVELOPMENT OF ADVANCED MARKERLESS TRACKING AND OBJECT RECOGNITION ALGORITHMS TO DRIVE MARKET
                        TABLE 78 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                        FIGURE 53 PLANNING AND DESIGNING TO DOMINATE FURNITURE AND LIGHTING MARKET DURING FORECAST PERIOD
                        TABLE 79 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                        TABLE 80 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 81 FURNITURE AND LIGHTING: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
                        TABLE 82 NORTH AMERICA: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 83 NORTH AMERICA: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 84 EUROPE: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 85 EUROPE: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 86 ASIA PACIFIC: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 87 ASIA PACIFIC: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 88 REST OF THE WORLD: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 89 REST OF THE WORLD: AR SHOPPING FURNITURE AND LIGHTING MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.4 JEWELRY 
             11.4.1 ONLINE SHOPPING TO DRIVE MARKET
                        TABLE 90 JEWELRY: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                        TABLE 91 JEWELRY: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                        TABLE 92 JEWELRY: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 93 JEWELRY: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
                        TABLE 94 NORTH AMERICA: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 95 NORTH AMERICA: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 96 EUROPE: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 97 EUROPE: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 98 ASIA PACIFIC: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 99 ASIA PACIFIC: AR SHOPPING JEWELRY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 100 REST OF THE WORLD: AR SHOPPING JEWELRY MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 101 REST OF THE WORLD: AR SHOPPING JEWELRY MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.5 BEAUTY AND COSMETICS 
             11.5.1 DEVELOPMENT OF ACCURATE VIRTUAL TRY-ON FEATURES TO DRIVE MARKET
                        TABLE 102 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                        TABLE 103 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                        TABLE 104 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 105 BEAUTY AND COSMETICS: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
                        TABLE 106 NORTH AMERICA: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 107 NORTH AMERICA: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 108 EUROPE: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 109 EUROPE: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 110 ASIA PACIFIC: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 111 ASIA PACIFIC: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 112 REST OF THE WORLD: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 113 REST OF THE WORLD: AR SHOPPING BEAUTY AND COSMETICS MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.6 FOOTWEAR 
             11.6.1 INCREASING ADOPTION OF 3D IMAGING TO DRIVE MARKET
                        TABLE 114 FOOTWEAR: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                        TABLE 115 FOOTWEAR: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                        TABLE 116 FOOTWEAR: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 117 FOOTWEAR: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
                        TABLE 118 NORTH AMERICA: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 119 NORTH AMERICA: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 120 EUROPE: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 121 EUROPE: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 122 ASIA PACIFIC: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 123 ASIA PACIFIC: AR SHOPPING FOOTWEAR MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 124 REST OF THE WORLD: AR SHOPPING FOOTWEAR MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 125 REST OF THE WORLD: AR SHOPPING FOOTWEAR MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.7 GROCERIES 
             11.7.1 WIDESPREAD ADOPTION OF AR-ENABLED SMARTPHONES TO DRIVE MARKET
                        TABLE 126 GROCERIES: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
                        FIGURE 54 ADVERTISING AND MARKETING TO GROW AT FASTEST PACE DURING FORECAST PERIOD
                        TABLE 127 GROCERIES: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                        TABLE 128 GROCERIES: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 129 GROCERIES: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
                        TABLE 130 NORTH AMERICA: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 131 NORTH AMERICA: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 132 EUROPE: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 133 EUROPE: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 134 ASIA PACIFIC: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
                        TABLE 135 ASIA PACIFIC: AR SHOPPING GROCERIES MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                        TABLE 136 REST OF THE WORLD: AR SHOPPING GROCERIES MARKET, BY REGION, 2019–2022 (USD MILLION)
                        TABLE 137 REST OF THE WORLD: AR SHOPPING GROCERIES MARKET, BY REGION, 2023–2028 (USD MILLION)
     11.8 OTHER MARKET TYPES 
             TABLE 138 OTHER MARKET TYPES: AR SHOPPING MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
             TABLE 139 OTHER MARKET TYPES: AR SHOPPING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
             TABLE 140 OTHER MARKET TYPES: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 141 OTHER MARKET TYPES: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
             TABLE 142 NORTH AMERICA: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 143 NORTH AMERICA: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2023–2028 (USD MILLION)
             TABLE 144 EUROPE: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 145 EUROPE: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2023–2028 (USD MILLION)
             TABLE 146 ASIA PACIFIC: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 147 ASIA PACIFIC: AR SHOPPING OTHER MARKET TYPES, BY COUNTRY, 2023–2028 (USD MILLION)
             TABLE 148 REST OF THE WORLD: AR SHOPPING OTHER MARKET TYPES, BY REGION, 2019–2022 (USD MILLION)
             TABLE 149 REST OF THE WORLD: AR SHOPPING OTHER MARKET TYPES, BY REGION, 2023–2028 (USD MILLION)
12 AUGMENTED REALITY (AR) SHOPPING MARKET, BY REGION (Page No. - 162)
     12.1 INTRODUCTION 
             FIGURE 55 CHINA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
             TABLE 150 AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 151 AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
     12.2 NORTH AMERICA 
             FIGURE 56 NORTH AMERICA: AR SHOPPING MARKET SNAPSHOT
             TABLE 152 NORTH AMERICA: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
             TABLE 153 NORTH AMERICA: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
             TABLE 154 NORTH AMERICA: AR SHOPPING MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 155 NORTH AMERICA: AR SHOPPING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.2.1 RECESSION IMPACT ANALYSIS
             12.2.2 US
                        12.2.2.1 Presence of established technology providers to drive market
             12.2.3 CANADA
                        12.2.3.1 Increasing adoption of AR in retail and e-commerce to drive market
             12.2.4 MEXICO
                        12.2.4.1 Strong economic growth and government initiatives to drive market
     12.3 EUROPE 
             FIGURE 57 EUROPE: AR SHOPPING MARKET SNAPSHOT
             TABLE 156 EUROPE: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
             TABLE 157 EUROPE: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
             TABLE 158 EUROPE: AR SHOPPING MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 159 EUROPE: AR SHOPPING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.3.1 RECESSION IMPACT ANALYSIS
             12.3.2 GERMANY
                        12.3.2.1 Thriving augmented reality ecosystem to drive market
             12.3.3 UK
                        12.3.3.1 Adoption by major retailers to drive market
             12.3.4 FRANCE
                        12.3.4.1 Growing advertising and marketing to drive market
             12.3.5 REST OF EUROPE
     12.4 ASIA PACIFIC 
             FIGURE 58 ASIA PACIFIC: AR SHOPPING MARKET SNAPSHOT
             TABLE 160 ASIA PACIFIC: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
             TABLE 161 ASIA PACIFIC: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
             TABLE 162 ASIA PACIFIC: AR SHOPPING MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
             TABLE 163 ASIA PACIFIC: AR SHOPPING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             12.4.1 RECESSION IMPACT ANALYSIS
             12.4.2 CHINA
                        12.4.2.1 Increasing economic growth and presence of advanced technology providers to drive market
             12.4.3 INDIA
                        12.4.3.1 Massive e-commerce consumer base to drive market
             12.4.4 JAPAN
                        12.4.4.1 Technological innovations and consumer acceptance to drive market
             12.4.5 SOUTH KOREA
                        12.4.5.1 Technological advancements in AR hardware to drive market
             12.4.6 REST OF ASIA PACIFIC
     12.5 REST OF THE WORLD 
             TABLE 164 REST OF THE WORLD: AR SHOPPING MARKET, BY MARKET TYPE, 2019–2022 (USD MILLION)
             TABLE 165 REST OF THE WORLD: AR SHOPPING MARKET, BY MARKET TYPE, 2023–2028 (USD MILLION)
             TABLE 166 REST OF THE WORLD: AR SHOPPING MARKET, BY REGION, 2019–2022 (USD MILLION)
             TABLE 167 REST OF THE WORLD: AR SHOPPING MARKET, BY REGION, 2023–2028 (USD MILLION)
             12.5.1 RECESSION IMPACT
             12.5.2 SOUTH AMERICA
                        12.5.2.1 Rapid urbanization and interest of global players to drive market
             12.5.3 MIDDLE EAST & AFRICA
                        12.5.3.1 Growing luxury retail market and e-commerce to drive market
13 COMPETITIVE LANDSCAPE (Page No. - 181)
     13.1 INTRODUCTION 
     13.2 MARKET EVALUATION FRAMEWORK 
             TABLE 168 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
             FIGURE 59 COMPANIES ADOPTED PARTNERSHIP AS KEY GROWTH STRATEGY (2019–2022)
             13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES
             13.2.2 PRODUCT PORTFOLIO
             13.2.3 GEOGRAPHIC PRESENCE
             13.2.4 MANUFACTURING AND DISTRIBUTION FOOTPRINT
     13.3 MARKET SHARE ANALYSIS, 2022 
             TABLE 169 MARKET SHARE ANALYSIS OF TOP 5 PLAYERS IN AR SHOPPING MARKET, 2022
     13.4 HISTORICAL REVENUE ANALYSIS, 2018–2022 
             FIGURE 60 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN AR SHOPPING MARKET, 2018–2022 (USD BILLION)
     13.5 COMPANY EVALUATION MATRIX 
             13.5.1 STARS
             13.5.2 EMERGING LEADERS
             13.5.3 PERVASIVE PLAYERS
             13.5.4 PARTICIPANTS
           FIGURE 61 AR SHOPPING MARKET: COMPANY EVALUATION MATRIX, 2022
     13.6 STARTUP/SME EVALUATION MATRIX 
             13.6.1 COMPETITIVE BENCHMARKING
                        TABLE 170 AR SHOPPING MARKET: LIST OF KEY STARTUPS/SMES
                        TABLE 171 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: AR APPLICATIONS
                        TABLE 172 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING
                        TABLE 173 COMPETITIVE BENCHMARKING OF STARTUPS/SMES: REGION
             13.6.2 PROGRESSIVE COMPANIES
             13.6.3 RESPONSIVE COMPANIES
             13.6.4 DYNAMIC COMPANIES
             13.6.5 STARTING BLOCKS
                        FIGURE 62 AR SHOPPING MARKET: STARTUP/SME EVALUATION MATRIX, 2022
     13.7 COMPANY FOOTPRINT 
             TABLE 174 AR SHOPPING MARKET: COMPANY FOOTPRINT
             TABLE 175 AR SHOPPING MARKET: COMPANY APPLICATION FOOTPRINT
             TABLE 176 AR SHOPPING MARKET: COMPANY OFFERING TYPE FOOTPRINT
             TABLE 177 AR SHOPPING MARKET: COMPANY REGION FOOTPRINT
     13.8 COMPETITIVE SCENARIO 
             13.8.1 PRODUCT LAUNCHES
                        TABLE 178 AR SHOPPING MARKET: PRODUCT LAUNCHES, 2019–2023
             13.8.2 DEALS
                        TABLE 179 AR SHOPPING MARKET: DEALS, 2019–2023
             13.8.3 OTHERS
                        TABLE 180 AR SHOPPING MARKET: OTHER STRATEGIES, 2019–2023
14 COMPANY PROFILES (Page No. - 205)
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*  
     14.1 INTRODUCTION 
     14.2 KEY PLAYERS 
             14.2.1 ALPHABET INC. (GOOGLE)
                        TABLE 181 ALPHABET INC. (GOOGLE): COMPANY OVERVIEW
                        FIGURE 63 ALPHABET INC. (GOOGLE): COMPANY SNAPSHOT
                        TABLE 182 ALPHABET INC. (GOOGLE): PRODUCT LAUNCHES
                        TABLE 183 ALPHABET INC. (GOOGLE): DEALS
             14.2.2 APPLE INC.
                        TABLE 184 APPLE INC.: COMPANY OVERVIEW
                        FIGURE 64 APPLE INC.: COMPANY SNAPSHOT
                        TABLE 186 APPLE INC.: DEALS
             14.2.3 MICROSOFT
                        TABLE 187 MICROSOFT: COMPANY OVERVIEW
                        FIGURE 65 MICROSOFT: COMPANY SNAPSHOT
                        TABLE 188 MICROSOFT: PRODUCT LAUNCHES
                        TABLE 189 MICROSOFT: DEALS
             14.2.4 META
                        TABLE 190 META: COMPANY OVERVIEW
                        FIGURE 66 META: COMPANY SNAPSHOT
                        TABLE 191 META: PRODUCT LAUNCHES
             14.2.5 PTC
                        TABLE 192 PTC: COMPANY OVERVIEW
                        FIGURE 67 PTC: COMPANY SNAPSHOT
                        TABLE 193 PTC: PRODUCT LAUNCHES
                        TABLE 194 PTC: DEALS
             14.2.6 SEIKO EPSON CORPORATION
                        TABLE 195 SEIKO EPSON CORPORATION: COMPANY OVERVIEW
                        FIGURE 68 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
                        TABLE 196 SEIKO EPSON CORPORATION: PRODUCT LAUNCHES
                        TABLE 197 SEIKO EPSON CORPORATION: DEALS
             14.2.7 WIKITUDE GMBH
                        TABLE 198 WIKITUDE GMBH: COMPANY OVERVIEW
             14.2.8 MAGIC LEAP, INC.
                        TABLE 199 MAGIC LEAP, INC.: COMPANY OVERVIEW
                        TABLE 200 MAGIC LEAP, INC.: PRODUCT LAUNCHES
                        TABLE 201 MAGIC LEAP, INC.: DEALS
             14.2.9 3D CLOUD BY MARXENT
                        TABLE 202 3D CLOUD BY MARXENT: COMPANY OVERVIEW
                        TABLE 203 3D CLOUD BY MARXENT: PRODUCT LAUNCHES
                        TABLE 204 3D CLOUD BY MARXENT: DEALS
             14.2.10 VUZIX CORPORATION
                        TABLE 205 VUZIX CORPORATION: COMPANY OVERVIEW
                        FIGURE 69 VUZIX CORPORATION: COMPANY SNAPSHOT
                        TABLE 206 VUZIX CORPORATION: PRODUCT LAUNCHES
                        TABLE 207 VUZIX CORPORATION: DEALS
                        TABLE 208 VUZIX CORPORATION: OTHERS
             14.2.11 BLIPPAR
                        TABLE 209 BLIPPAR: COMPANY OVERVIEW
                        TABLE 210 BLIPPAR: PRODUCT LAUNCHES
                        TABLE 211 BLIPPAR: DEALS
     14.3 OTHER PLAYERS 
             14.3.1 AUGMENT
             14.3.2 VIEWAR GMBH
             14.3.3 ZUGARA, INC.
             14.3.4 GROOVE JONES
             14.3.5 SCIENCESOFT USA CORPORATION
             14.3.6 8TH WALL (NIANTIC)
             14.3.7 SKETCHFAB, INC.
             14.3.8 MAGIC MIRROR
             14.3.9 HOLITION LTD.
             14.3.10 OVERLY
             14.3.11 ZAPPAR LTD.
             14.3.12 FINGENT
             14.3.13 KUDAN
             14.3.14 INDE
             14.3.15 OBSESS
             14.3.16 ORIIENT
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.  
15 APPENDIX (Page No. - 261)
     15.1 INSIGHTS FROM INDUSTRY EXPERTS 
     15.2 DISCUSSION GUIDE 
     15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.4 CUSTOMIZATION OPTIONS 
     15.5 RELATED REPORTS 
     15.6 AUTHOR DETAILS

*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
15 APPENDIX 261
15.1 INSIGHTS FROM INDUSTRY EXPERTS 261
15.2 DISCUSSION GUIDE 261
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 265
15.4 CUSTOMIZATION OPTIONS 267
15.5 RELATED REPORTS 267
15.6 AUTHOR DETAILS 268