Table of Content

1. Executive Summary


2. Introduction

2.1 Gaming: An Overview
2.1.1 Introduction To Gaming
2.1.2 Structure of Gaming

2.2 Gaming Segmentation: An Overview
2.2.1 Gaming Segmentation


3. Italy Market Analysis

3.1 Italy Gaming Market: An Analysis

3.1.1 Italy Gaming Market: An Overview
3.1.2 Italy Gaming Market by Value
3.1.3 Italy Gaming Market by Type (Retail Gaming, Lotteries, Casino & Bingo, Online, and Retail Sports)
3.1.4 Italy Gaming Market by Game Type (AWP, VLT& SWP, Lottery games, Lotto, Sports betting, Card games & fixed odd games, National lottery games, Bingo, Virtual betting, Tournament, Horse racing betting, Poker cash, and Betting exchange)

3.2 Italy Gaming Market: Type Analysis

3.2.1 Italy Gaming Market by Type: An Overview
3.2.2 Italy Retail Gaming Market by Value
3.2.3 Italy Lotteries, Casino & Bingo Gaming Market by Value
3.2.4 Italy Online Gaming Market by Value
3.2.5 Italy Online Gaming Market by Type (iGaming, iSports, and Other)
3.2.6 Italy Online Gaming Market by Game Type (Online Casino Games, Online Poker Tournament, and Online Poker (cash mode))
3.2.7 Italy Retail Sports Gaming Market by Value

3.3 Italy Online Gaming Market: Type Analysis

3.3.1 Italy Online Gaming Market by Type: An Overview
3.3.2 Italy iGaming Gaming Market by Value
3.3.3 Italy iSports Gaming Market by Value
3.3.4 Italy Other Online Gaming Market by Value


4. Impact of COVID-19

4.1 Impact of COVID-19 on Italy Gaming Market
4.2 Impact of COVID-19 on Amount Wagered in Gaming Market
4.3 Post COVID-19 Impact on Italy Gaming Market


5. Market Dynamics

5.1 Growth Drivers
5.1.1 Acceleration in Online Penetration Rate
5.1.2 High Propensity to Spend on Gaming
5.1.3 Increasing Smartphones Penetration Rate
5.1.4 Increasing Gaming Tax Income and Supportive Government Reforms
5.1.5 Fully Exposed to Multi-Concession Gaming Verticals
5.1.6 Favorable Regulatory Measures

5.2 Challenges
5.2.1 Competition from Unlicensed Operators
5.2.2 Economic and Socio-Political Factors

5.3 Market Trends
5.3.1 Growing Virtual Reality (VR) and Augmented Reality (AR) Gaming
5.3.2 Increasing Popularity of Esports
5.3.3 Personalization and Gamification
5.3.4 Integration of Cryptocurrency in Gaming


6. Competitive Landscape

6.1 Italy Retail Sports Gaming Players by Market Share
6.2 Italy Retail Gaming Players by Market Share
6.3 Italy iSports Gaming Players by Market Share
6.4 Italy iGaming Players by Market Share
6.5 Italy Gaming Market Players’ Sales by Gaming Vertical
6.6 Italy Gaming Market Players by Acquisitions


7. Company Profiles

7.1 Lottomatica Group
7.1.1 Business Overview
7.1.2 Operating Segments
7.1.3 Business Strategies

7.2 Playtech Plc (Snaitech)
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategies

7.3 International Game Technology Plc. (IGT)
7.3.1 Business Overview
7.3.2 Operating Segments
7.3.3 Business Strategies

7.4 Betsson AB (StarCasino)
7.4.1 Business Overview
7.4.2 Revenue by Products
7.4.3 Business Strategies

7.5 Super Group Limited (Betway)
7.5.1 Business Overview
7.5.2 Operating Segments
7.5.3 Business Strategies

7.6 Novomatic AG
7.6.1 Business Overview
7.6.2 Operating Segments
7.6.3 Business Strategies

7.7 Kindred Group Plc
7.7.1 Business Overview
7.7.2 Operating Segments
7.7.3 Business Strategies

7.8 Flutter Entertainment Plc (Sisal)
7.8.1 Business Overview
7.8.2 Operating Segments
7.8.3 Business Strategies

7.9 888 Holdings (888sport)
7.9.1 Business Overview
7.9.2 Operating Segments
7.9.3 Business Strategies

7.10 Entain Plc.
7.10.1 Business Overview
7.10.2 Operating Segments
7.10.3 Business Strategies

7.11 SKS365 Group (Planetwin365)
7.11.1 Business Overview
7.11.2 Business Strategies

List of Figures

Figure 1: Structure of Gaming
Figure 2: Gaming Segmentation by Type
Figure 3: Gaming Segmentation by Game Type
Figure 4: Italy Gaming Market by Value; 2018-2022 (US$ Billion)
Figure 5: Italy Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 6: Italy Gaming Market by Type; 2022 (Percentage, %)
Figure 7: Italy Gaming Market by Game Type; 2022 (Percentage, %)
Figure 8: Italy Retail Gaming Market by Value; 2018-2022 (US$ Billion)
Figure 9: Italy Retail Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 10: Italy Lotteries, Casino & Bingo Gaming Market by Value; 2018-2022 (US$ Billion)
Figure 11: Italy Lotteries, Casino & Bingo Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 12: Italy Online Gaming Market by Value; 2018-2022 (US$ Million)
Figure 13: Italy Online Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 14: Italy Online Gaming Market by Type; 2022 (Percentage, %)
Figure 15: Italy Online Gaming Market by Game Type; 2022 (Percentage, %)
Figure 16: Italy Retail Sports Gaming Market by Value; 2018-2022 (US$ Billion)
Figure 17: Italy Retail Sports Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 18: Italy iGaming Gaming Market by Value; 2018-2022 (US$ Billion)
Figure 19: Italy iGaming Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 20: Italy iSports Gaming Market by Value; 2018-2022 (US$ Billion)
Figure 21: Italy iSports Gaming Market by Value; 2023-2028 (US$ Billion)
Figure 22: Italy Other Online Gaming Market by Value; 2018-2022 (US$ Million)
Figure 23: Italy Other Online Gaming Market by Value; 2023-2028 (US$ Million)
Figure 24: Italy’s Total Amount Wagered in Gaming Market; 2015-2021 (US$ Billion)
Figure 25: Italy’s Online Gaming Penetration Rate; 2023-2028 (Percentage, %)
Figure 26: Europe’s Online Gaming Penetration Rate; 2022 (Percentage, %)
Figure 27: Europe GGR Spend Per Capita and Consumer Spending on Leisure; 2022 (US$, Percentage, %)
Figure 28: Italy Smartphone User Penetration Rate; 2017-2025 (Percentage, %)
Figure 29: Italy’s Tax Revenue from Gaming Activities; 2015-2021 (US$ Billion)
Figure 30: Italy AR and VR B2C Market Revenue; 2020-2027 (US$ Billion)
Figure 31: Italy Retail Sports Gaming Players by Market Share; 2022 (Percentage, %)
Figure 32: Italy Retail Gaming Players by Market Share; 2022 (Percentage, %)
Figure 33: Italy iSports Gaming Players by Market Share; 2022 (Percentage, %)
Figure 34: Italy iGaming Players by Market Share; 2022 (Percentage, %)
Figure 35: Italy Gaming Market Players’ Sales by Gaming Vertical; 2022 (Percentage, %)
Figure 36: Lottomatica Group Revenues by Segment; 2022 (Percentage, %)
Figure 37: Playtech Plc Revenue by Segment; 2022 (Percentage, %)
Figure 38: International Game Technology Plc. (IGT) Revenue by Segments; 2022 (Percentage, %)
Figure 39: Betsson AB Revenue by Product; 2022 (Percentage, %)
Figure 40: Super Group Limited Revenue by Segment; 2022 (Percentage, %)
Figure 41: Novomatic AG Revenues by Segment; 2022 (Percentage, %)
Figure 42: Kindred Group Plc Revenue by Segment; 2022 (Percentage, %)
Figure 43: Flutter Entertainment plc. Revenue by Segments; 2022 (Percentage, %)
Figure 44: 888 Holdings Revenue by Segments; 2022 (Percentage, %)
Figure 45: Entain Plc. Revenue by Segments; 2022 (Percentage, %)
Table 1: Concession Structure of the European Gaming Market
Table 2: Italy Gaming Market Players by Acquisitions