Table of Content

1 INTRODUCTION (Page No. - 30)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 INCLUSIONS AND EXCLUSIONS
           1.3.3 REGIONS COVERED
           1.3.4 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2020–2022
    1.5 STAKEHOLDERS 
2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA 
           FIGURE 1 APP ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key industry insights
                    2.1.2.2 Breakdown of primary interviews
    2.2 DATA TRIANGULATION 
    2.3 MARKET SIZE ESTIMATION 
           FIGURE 2 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 3 APPROACH 1 (SUPPLY SIDE): REVENUE FROM OFFERING OF  APP ANALYTICS MARKET
                    FIGURE 4 APPROACH 2 (BOTTOM-UP, SUPPLY-SIDE): COLLECTIVE REVENUE FROM OFFERING OF APP ANALYTICS PLAYERS
                    FIGURE 5 APPROACH 3 (BOTTOM-UP, SUPPLY-SIDE): REVENUE AND SUBSEQUENT MARKET ESTIMATION FROM OFFERING OF APP ANALYTICS
                    FIGURE 6 APPROACH 4 (BOTTOM-UP, DEMAND-SIDE): SHARE OF APP ANALYTICS OFFERING THROUGH OVERALL APP ANALYTICS SPENDING
    2.4 MARKET FORECAST 
           FIGURE 7 FACTOR ANALYSIS
    2.5 ASSUMPTIONS 
           TABLE 2 RESEARCH ASSUMPTIONS
    2.6 LIMITATIONS 
    2.7 IMPLICATION OF RECESSION ON GLOBAL APP ANALYTICS MARKET 
3 EXECUTIVE SUMMARY (Page No. - 46)
    TABLE 3 MARKET SIZE AND GROWTH RATE, 2018–2022 (USD MILLION, Y-O-Y) 
    TABLE 4 MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION, Y-O-Y) 
    FIGURE 8 APP ANALYTICS SOFTWARE TO BE LARGER MARKET OFFERING IN 2023 
    FIGURE 9 ANDROID TO BE LARGER SOFTWARE MARKET IN 2023 
    FIGURE 10 MOBILE APPS TO BE LARGER TYPE MARKET IN 2023 
    FIGURE 11 ADVERTISING & MARKETING ANALYTICS TO BE LARGEST APPLICATION  MARKET IN 2023 
    FIGURE 12 BFSI VERTICAL TO BE LARGEST MARKET IN 2023 
    FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023 
4 PREMIUM INSIGHTS (Page No. - 51)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR APP ANALYTICS MARKET PLAYERS 
           FIGURE 14 HIGHER DEMAND FOR MOBILE APPLICATIONS ACROSS VERTICALS DURING FORECAST PERIOD
    4.2 MARKET, BY VERTICAL 
           FIGURE 15 BFSI TO BE LARGEST VERTICAL DURING FORECAST PERIOD
    4.3 MARKET, BY REGION 
           FIGURE 16 NORTH AMERICA TO BE LARGEST MARKET IN 2023
    4.4 MARKET: TOP OFFERINGS AND VERTICALS 
           FIGURE 17 SOFTWARE AND BFSI TO BE LARGEST IN RESPECTIVE SEGMENTS IN 2023
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 53)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 18 APP ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increase in use of apps for mobile advertising
                    5.2.1.2 Implementation of digital transformation strategies
                    5.2.1.3 Greater smartphone penetration and increase in number of mobile and web apps
           5.2.2 RESTRAINTS
                    5.2.2.1 Integration and implementation complexities
                    5.2.2.2 Users’ skepticism about data security
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Rise in efforts to enhance customer experience
                    5.2.3.2 Integration with marketing technologies
                    5.2.3.3 Focus on higher RoI
           5.2.4 CHALLENGES
                    5.2.4.1 Highly fragmented app ecosystem
                    5.2.4.2 User opt-in and consent with data collection concerns
                    5.2.4.3 Concerns over privacy and data protection in mobile apps
    5.3 CASE STUDY ANALYSIS 
           5.3.1 UXCAM AND RECORA: IMPROVING APP PERFORMANCE AND REDUCED CHURN
           5.3.2 GOOGLE AND DOODLE: DRIVING USER ENGAGEMENT AND STABILITY
           5.3.3 SMARTLOOK AND DISIVO: IMPROVING USER EXPERIENCE AND PRICING ACCURACY WITH APP ANALYTICS
           5.3.4 MIXPANEL AND TICKETMASTER ONE: ENHANCING B2B CUSTOMER INSIGHTS AND ENGAGEMENT
           5.3.5 MIXPANEL AND BOLL & BRANCH: PROGRESSING CONVERSIONS AND ENGAGEMENT USING APP ANALYTICS
    5.4 BRIEF HISTORY EVOLUTION OF APP ANALYTICS MARKET 
    5.5 TECHNOLOGY ROADMAP OF MARKET LANDSCAPE 
           TABLE 5 SHORT-TERM ROADMAP, 2023–2025
           TABLE 6 MID-TERM ROADMAP, 2026–2028
           TABLE 7 LONG-TERM ROADMAP, 2029–2030
    5.6 SUPPLY/VALUE CHAIN ANALYSIS 
           FIGURE 19 SUPPLY/VALUE CHAIN ANALYSIS
    5.7 PRICING MODEL ANALYSIS 
           TABLE 8 PRICING LEVELS
    5.8 PATENT ANALYSIS 
           5.8.1 METHODOLOGY
           5.8.2 DOCUMENT TYPE
                    TABLE 9 PATENTS FILED, 2013–2023
           5.8.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 20 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023
                    5.8.3.1 Top applicants
                               FIGURE 21 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2013–2023
                               TABLE 10 TOP TEN PATENT OWNERS, 2013–2023
    5.9 TECHNOLOGY ANALYSIS 
           5.9.1 SMART WEARABLES
           5.9.2 IOT AND SMART OBJECTS
           5.9.3 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.9.4 AUGMENT REALITY AND VIRTUAL REALITY
           5.9.5 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
    5.10 BY APP ANALYTICS TYPES 
           5.10.1 NATIVE APPS
           5.10.2 HYBRID APPS
    5.11 PORTER’S FIVE FORCES ANALYSIS 
                    FIGURE 22 PORTER’S FIVE FORCES ANALYSIS
                    TABLE 11 PORTER’S FIVE FORCES ANALYSIS
           5.11.1 THREAT FROM NEW ENTRANTS
           5.11.2 THREAT FROM SUBSTITUTES
           5.11.3 BARGAINING POWER OF SUPPLIERS
           5.11.4 BARGAINING POWER OF BUYERS
           5.11.5 INTENSITY OF COMPETITIVE RIVALRY
    5.12 TARIFF AND REGULATORY LANDSCAPE 
           5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.12.1.1 North America
                               5.12.1.1.1 US
                               5.12.1.1.2 Canada
                    5.12.1.2 Europe
                    5.12.1.3 Asia Pacific
                               5.12.1.3.1 South Korea
                               5.12.1.3.2 China
                               5.12.1.3.3 India
                    5.12.1.4 Middle East & Africa
                               5.12.1.4.1 UAE
                               5.12.1.4.2 KSA
                               5.12.1.4.3 Bahrain
                    5.12.1.5 Latin America
                               5.12.1.5.1 Brazil
                               5.12.1.5.2 Mexico
6 APP ANALYTICS MARKET, BY OFFERING (Page No. - 78)
    6.1 INTRODUCTION 
           6.1.1 OFFERING: MARKET DRIVERS
                    FIGURE 23 SERVICES SEGMENT TO WITNESS HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 16 MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                    TABLE 17 MARKET, BY OFFERING, 2023–2028 (USD MILLION)
    6.2 SOFTWARE 
           6.2.1 GROWING EMPHASIS ON USER ENGAGEMENT AND RETENTION
                    FIGURE 24 ANDROID SOFTWARE TO BE LARGEST MARKET DURING FORECAST PERIOD
                    TABLE 18 MARKET, BY SOFTWARE, 2017–2022 (USD MILLION)
                    TABLE 19 MARKET, BY SOFTWARE, 2023–2028 (USD MILLION)
                    TABLE 20 SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 21 SOFTWARE: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.2 IOS
                    6.2.2.1 Evolving mobile landscape with advancements in iOS technologies
           6.2.3 ANDROID
                    6.2.3.1 Global increase in popularity of Android devices
           6.2.4 WINDOWS
                    6.2.4.1 Continuous advancements in Windows ecosystem
           6.2.5 OTHER SOFTWARE
    6.3 SERVICES 
           6.3.1 RISE IN DEMAND FOR EXPERTISE AND GUIDANCE FROM APP ANALYTICS PROFESSIONALS
                    TABLE 22 SERVICES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 23 SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
7 APP ANALYTICS MARKET, BY TYPE (Page No. - 85)
    7.1 INTRODUCTION 
           7.1.1 TYPE: MARKET DRIVERS
                    FIGURE 25 WEB APPS TO WITNESS HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 24 MARKET, BY TYPE, 2017–2022 (USD MILLION)
                    TABLE 25 MARKET, BY TYPE, 2023–2028 (USD MILLION)
    7.2 MOBILE APPS 
           7.2.1 INCREASE IN DOMINANCE OF MOBILE DEVICES
                    TABLE 26 MOBILE APPS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 27 MOBILE APPS: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.3 WEB APPS 
           7.3.1 EFFECTIVE CROSS-PLATFORM COMPATIBILITY
                    TABLE 28 WEB APPS: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 29 WEB APPS: MARKET, BY REGION, 2023–2028 (USD MILLION)
8 APP ANALYTICS MARKET, BY APPLICATION (Page No. - 90)
    8.1 INTRODUCTION 
           8.1.1 APPLICATION: MARKET DRIVERS
                    FIGURE 26 CONVERSION TRACKING APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 30 MARKET, BY APPLICATION, 2017–2022 (USD MILLION)
                    TABLE 31 MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
    8.2 REVENUE MANAGEMENT 
           8.2.1 HIGHER FOCUS ON USER-CENTRIC MONETIZATION
                    TABLE 32 REVENUE MANAGEMENT: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 33 REVENUE MANAGEMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.3 APP PERFORMANCE & OPERATIONS MANAGEMENT 
           8.3.1 ADOPTION OF AGILE METHODOLOGIES
                    TABLE 34 APP PERFORMANCE & OPERATIONS MANAGEMENT: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 35 APP PERFORMANCE & OPERATIONS MANAGEMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.3.2 API LATENCY & RESPONSE TIME
           8.3.3 CRASH REPORTING & ERROR TRACKING
           8.3.4 CROSS-PLATFORM ANALYSIS
           8.3.5 BOTTLENECK MANAGEMENT
    8.4 USER ANALYTICS 
           8.4.1 PERSONALIZED EXPERIENCES TO DRIVE USER ENGAGEMENT
                    TABLE 36 USER ANALYTICS: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 37 USER ANALYTICS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.4.2 IN-APP BEHAVIORAL ANALYTICS
           8.4.3 TOUCH HEATMAPS
    8.5 CONVERSION TRACKING 
           8.5.1 PROLIFERATION OF MOBILE ADVERTISING PLATFORMS
                    TABLE 38 CONVERSION TRACKING: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 39 CONVERSION TRACKING: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.5.2 APP INSTALLATIONS
           8.5.3 APP CHURN RATE MEASUREMENT & ANALYSIS
    8.6 ADVERTISING & MARKETING ANALYTICS 
           8.6.1 GROWTH IN COMPETITION IN DIGITAL ADVERTISING SPACE
                    TABLE 40 ADVERTISING & MARKETING ANALYTICS: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 41 ADVERTISING & MARKETING ANALYTICS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.6.2 CAMPAIGN ANALYTICS
           8.6.3 AD ATTRIBUTION ANALYSIS
           8.6.4 CONVERSION FUNNEL ANALYSIS
    8.7 OTHER APPLICATIONS 
           TABLE 42 OTHER APPLICATIONS: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 43 OTHER APPLICATIONS: MARKET, BY REGION, 2023–2028 (USD MILLION)
9 APP ANALYTICS MARKET, BY VERTICAL (Page No. - 101)
    9.1 INTRODUCTION 
           9.1.1 VERTICAL: MARKET DRIVERS
                    FIGURE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE TO BE LARGEST  VERTICAL IN 2023
                    TABLE 44 MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                    TABLE 45 MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
    9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 
           TABLE 46 BFSI: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 47 BFSI: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.3 RETAIL & ECOMMERCE 
           TABLE 48 RETAIL & ECOMMERCE: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 49 RETAIL & ECOMMERCE: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.4 TELECOM & IT 
           TABLE 50 TELECOM & IT: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 51 TELECOM & IT: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.5 HEALTHCARE & LIFE SCIENCES 
           TABLE 52 HEALTHCARE & LIFESCIENCES: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 53 HEALTHCARE & LIFESCIENCES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.6 MEDIA & ENTERTAINMENT 
           TABLE 54 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 55 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.7 TRANSPORTATION & LOGISTICS 
           TABLE 56 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 57 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.8 GAMING 
           TABLE 58 GAMING: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 59 GAMING: MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.9 OTHER VERTICALS 
           TABLE 60 OTHER VERTICALS: MARKET, BY REGION, 2017–2022 (USD MILLION)
           TABLE 61 OTHER VERTICALS: MARKET, BY REGION, 2023–2028 (USD MILLION)
10 APP ANALYTICS MARKET, BY REGION (Page No. - 113)
     10.1 INTRODUCTION 
               FIGURE 28 INDIA TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
               FIGURE 29 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 62 MARKET, BY REGION, 2017–2022 (USD MILLION)
               TABLE 63 MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.2 NORTH AMERICA 
             10.2.1 NORTH AMERICA: MARKET DRIVERS
             10.2.2 NORTH AMERICA: IMPACT OF RECESSION
                       FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 64 NORTH AMERICA: APP ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 65 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                       TABLE 66 NORTH AMERICA: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 67 NORTH AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 68 NORTH AMERICA: MARKET, BY SOFTWARE, 2017–2022 (USD MILLION)
                       TABLE 69 NORTH AMERICA: MARKET, BY SOFTWARE, 2023–2028 (USD MILLION)
                       TABLE 70 NORTH AMERICA: MARKET, BY TYPE, 2017–2022 (USD MILLION)
                       TABLE 71 NORTH AMERICA: MARKET, BY TYPE, 2023–2028 (USD MILLION)
                       TABLE 72 NORTH AMERICA: MARKET, BY APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 73 NORTH AMERICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 74 NORTH AMERICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 75 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             10.2.3 US
                       10.2.3.1 Inclination toward innovation and R&D in AI
             10.2.4 CANADA
                       10.2.4.1 Advent of new digital economy powered by IoT
     10.3 EUROPE 
             10.3.1 EUROPE: MARKET DRIVERS
             10.3.2 EUROPE: IMPACT OF RECESSION
                       TABLE 76 EUROPE: APP ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 77 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                       TABLE 78 EUROPE: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 79 EUROPE: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 80 EUROPE: MARKET, BY SOFTWARE, 2017–2022 (USD MILLION)
                       TABLE 81 EUROPE: MARKET, BY SOFTWARE, 2023–2028 (USD MILLION)
                       TABLE 82 EUROPE: MARKET, BY TYPE, 2017–2022 (USD MILLION)
                       TABLE 83 EUROPE: MARKET, BY TYPE, 2023–2028 (USD MILLION)
                       TABLE 84 EUROPE: MARKET, BY APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 85 EUROPE: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 86 EUROPE: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 87 EUROPE: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             10.3.3 UK
                       10.3.3.1 Huge competition and increased social media adoption in retail industry
             10.3.4 GERMANY
                       10.3.4.1 Initiatives for technological developments by various companies
             10.3.5 FRANCE
                       10.3.5.1 Rise in demand for better and faster predictive results
             10.3.6 REST OF EUROPE
     10.4 ASIA PACIFIC 
             10.4.1 ASIA PACIFIC: MARKET DRIVERS
             10.4.2 ASIA PACIFIC: IMPACT OF RECESSION
                       FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 88 ASIA PACIFIC: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2017–2022 (USD MILLION)
                       TABLE 89 ASIA PACIFIC: MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION)
                       TABLE 90 ASIA PACIFIC: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 91 ASIA PACIFIC: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 92 ASIA PACIFIC: MARKET, BY SOFTWARE, 2017–2022 (USD MILLION)
                       TABLE 93 ASIA PACIFIC: MARKET, BY SOFTWARE, 2023–2028 (USD MILLION)
                       TABLE 94 ASIA PACIFIC: MARKET, BY TYPE, 2017–2022 (USD MILLION)
                       TABLE 95 ASIA PACIFIC: MARKET, BY TYPE, 2023–2028 (USD MILLION)
                       TABLE 96 ASIA PACIFIC: MARKET, BY APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 97 ASIA PACIFIC: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 98 ASIA PACIFIC: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 99 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             10.4.3 CHINA
                       10.4.3.1 Relaxed government regulations, investments, and promotion of widespread wireless internet services
             10.4.4 JAPAN
                       10.4.4.1 Federal support and strong organic growth capabilities
             10.4.5 ASEAN
                       10.4.5.1 Funding technological advancements and innovations
             10.4.6 REST OF ASIA PACIFIC
     10.5 MIDDLE EAST & AFRICA 
             10.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             10.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
                       TABLE 100 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2017–2022 (USD MILLION)
                       TABLE 101 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION)
                       TABLE 102 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 103 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 104 MIDDLE EAST & AFRICA: MARKET, BY SOFTWARE, 2017–2022 (USD MILLION)
                       TABLE 105 MIDDLE EAST & AFRICA: MARKET, BY SOFTWARE, 2023–2028 (USD MILLION)
                       TABLE 106 MIDDLE EAST & AFRICA: MARKET, BY TYPE, 2017–2022 (USD MILLION)
                       TABLE 107 MIDDLE EAST & AFRICA: MARKET, BY TYPE, 2023–2028 (USD MILLION)
                       TABLE 108 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 109 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 110 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 111 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             10.5.3 MIDDLE EAST
                       10.5.3.1 New digital technologies focusing on apps with native languages
             10.5.4 SOUTH AFRICA
                       10.5.4.1 Investment in research & development in South Africa
     10.6 LATIN AMERICA 
             10.6.1 LATIN AMERICA: MARKET DRIVERS
             10.6.2 LATIN AMERICA: IMPACT OF RECESSION
                       TABLE 112 LATIN AMERICA: APP ANALYTICS MARKET, BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 113 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
                       TABLE 114 LATIN AMERICA: MARKET, BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 115 LATIN AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 116 LATIN AMERICA: MARKET, BY SOFTWARE, 2017–2022 (USD MILLION)
                       TABLE 117 LATIN AMERICA: MARKET, BY SOFTWARE, 2023–2028 (USD MILLION)
                       TABLE 118 LATIN AMERICA: MARKET, BY TYPE, 2017–2022 (USD MILLION)
                       TABLE 119 LATIN AMERICA: MARKET, BY TYPE, 2023–2028 (USD MILLION)
                       TABLE 120 LATIN AMERICA: MARKET, BY APPLICATION, 2017–2022 (USD MILLION)
                       TABLE 121 LATIN AMERICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 122 LATIN AMERICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 123 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             10.6.3 BRAZIL
                       10.6.3.1 Government initiatives that include research and policies on AI
             10.6.4 MEXICO
                       10.6.4.1 Increase in customer base and government support for emerging technologies
             10.6.5 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE (Page No. - 146)
     11.1 OVERVIEW 
     11.2 STRATEGIES ADOPTED BY KEY PLAYERS 
               TABLE 124 STRATEGIES ADOPTED BY KEY PLAYERS
     11.3 REVENUE ANALYSIS 
               FIGURE 32 REVENUE ANALYSIS FOR KEY COMPANIES, 2018–2022 (USD MILLION)
     11.4 MARKET SHARE ANALYSIS 
               FIGURE 33 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
               TABLE 125 APP ANALYTICS MARKET: INTENSITY OF COMPETITIVE RIVALRY
     11.5 COMPANY EVALUATION MATRIX 
             11.5.1 STARS
             11.5.2 EMERGING LEADERS
             11.5.3 PERVASIVE PLAYERS
             11.5.4 PARTICIPANTS
                       FIGURE 34 COMPANY EVALUATION MATRIX, 2023
     11.6 EVALUATION QUADRANT MATRIX FOR SMES/STARTUPS 
             11.6.1 PROGRESSIVE COMPANIES
             11.6.2 RESPONSIVE COMPANIES
             11.6.3 DYNAMIC COMPANIES
             11.6.4 STARTING BLOCKS
                       FIGURE 35 EVALUATION QUADRANT MATRIX FOR SMES/STARTUPS, 2023
     11.7 COMPETITIVE BENCHMARKING 
               TABLE 126 COMPETITIVE BENCHMARKING FOR KEY PLAYERS, 2023
               TABLE 127 DETAILED LIST OF KEY SMES/STARTUPS
               TABLE 128 COMPETITIVE BENCHMARKING OF SMES/STARTUPS, 2023
     11.8 COMPETITIVE SCENARIO 
             11.8.1 PRODUCT LAUNCHES
                       TABLE 129 APP ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2023
             11.8.2 DEALS
                       TABLE 130 MARKET: DEALS, 2020–2023
             11.8.3 OTHERS
                       TABLE 131 MARKET: OTHERS, 2020–2023
12 COMPANY PROFILES (Page No. - 159)
     12.1 INTRODUCTION 
(Business overview, Products offered, Recent Developments, MNM view)*
     12.2 KEY PLAYERS 
             12.2.1 GOOGLE
                       TABLE 132 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 36 GOOGLE: COMPANY SNAPSHOT
                       TABLE 133 GOOGLE: PRODUCTS OFFERED
                       TABLE 134 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 135 GOOGLE: DEALS
                       TABLE 136 GOOGLE: OTHERS
             12.2.2 MICROSOFT
                       TABLE 137 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 37 MICROSOFT: COMPANY SNAPSHOT
                       TABLE 138 MICROSOFT: PRODUCTS OFFERED
                       TABLE 139 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 140 MICROSOFT: DEALS
             12.2.3 AWS
                       TABLE 141 AWS: BUSINESS OVERVIEW
                       FIGURE 38 AWS: COMPANY SNAPSHOT
                       TABLE 142 AWS: PRODUCTS OFFERED
                       TABLE 143 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 144 AWS: DEALS
                       TABLE 145 AWS: OTHERS
             12.2.4 IBM
                       TABLE 146 IBM: BUSINESS OVERVIEW
                       FIGURE 39 IBM: COMPANY SNAPSHOT
                       TABLE 147 IBM: PRODUCTS OFFERED
                       TABLE 148 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 149 IBM: DEALS
             12.2.5 ADOBE
                       TABLE 150 ADOBE: BUSINESS OVERVIEW
                       FIGURE 40 ADOBE: COMPANY SNAPSHOT
                       TABLE 151 ADOBE: PRODUCTS OFFERED
                       TABLE 152 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 153 ADOBE: DEALS
             12.2.6 SAP
                       TABLE 154 SAP: BUSINESS OVERVIEW
                       FIGURE 41 SAP: COMPANY SNAPSHOT
                       TABLE 155 SAP: PRODUCTS OFFERED
                       TABLE 156 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 157 SAP: DEALS
                       TABLE 158 SAP: OTHERS
             12.2.7 AMPLITUDE
                       TABLE 159 AMPLITUDE: BUSINESS OVERVIEW
                       FIGURE 42 AMPLITUDE: COMPANY SNAPSHOT
                       TABLE 160 AMPLITUDE: PRODUCTS OFFERED
                       TABLE 161 AMPLITUDE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 162 AMPLITUDE: DEALS
             12.2.8 UPLAND SOFTWARE
                       TABLE 163 UPLAND SOFTWARE: BUSINESS OVERVIEW
                       FIGURE 43 UPLAND SOFTWARE: COMPANY SNAPSHOT
                       TABLE 164 UPLAND SOFTWARE: PRODUCTS OFFERED
                       TABLE 165 UPLAND SOFTWARE: DEALS
             12.2.9 MIXPANEL
                       TABLE 166 MIXPANEL: BUSINESS OVERVIEW
                       TABLE 167 MIXPANEL: PRODUCTS OFFERED
                       TABLE 168 MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 169 MIXPANEL: DEALS
                       TABLE 170 MIXPANEL: OTHERS
             12.2.10 KOCHAVA
                       TABLE 171 KOCHAVA: BUSINESS OVERVIEW
                       TABLE 172 KOCHAVA: PRODUCTS OFFERED
                       TABLE 173 KOCHAVA: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 174 KOCHAVA: DEALS
     12.3 OTHER PLAYERS 
             12.3.1 FLURRY
             12.3.2 UXCAM
             12.3.3 TAPLYTICS
             12.3.4 CONTENTSQUARE
             12.3.5 PENDO.IO
             12.3.6 QONVERSION
             12.3.7 COUNTLY
             12.3.8 APPDYNAMICS
             12.3.9 SMARTLOOK
             12.3.10 APPFOLLOW
             12.3.11 CLEVERTAP
             12.3.12 SINGULAR
             12.3.13 HEAP
             12.3.14 DATA.AI
             12.3.15 ALCHEMER LLC
*Details on Business overview, Products offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS (Page No. - 215)
     13.1 ADJACENT AND RELATED MARKETS 
             13.1.1 INTRODUCTION
             13.1.2 MOBILE APPS & WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2027
                       13.1.2.1 Market definition
                       13.1.2.2 Market overview
                                   TABLE 175 MOBILE APPS & WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y)
                                   TABLE 176 MOBILE APPS & WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y)
                                   13.1.2.2.1 Mobile apps & web analytics market, by component
                                                 TABLE 177 MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                                 TABLE 178 MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   13.1.2.2.2 Mobile apps & web analytics market, by deployment mode
                                                 TABLE 179 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                                                 TABLE 180 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                                   13.1.2.2.3 Mobile apps & web analytics market, by organization size
                                                 TABLE 181 MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                                                 TABLE 182 MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                                   13.1.2.2.4 Mobile apps & web analytics market, by application
                                                 TABLE 183 MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
                                                 TABLE 184 MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                                   13.1.2.2.5 Mobile apps & web analytics market, by vertical
                                                 TABLE 185 MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                                                 TABLE 186 MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                                   13.1.2.2.6 Mobile apps & web analytics market, by region
                                                 TABLE 187 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
                                                 TABLE 188 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
             13.1.3 MOBILE MAPPING MARKET - GLOBAL FORECAST TO 2026
                       13.1.3.1 Market definition
                       13.1.3.2 Market overview
                                   13.1.3.2.1 Mobile mapping market, by application
                                                 TABLE 189 MOBILE MAPPING MARKET, BY APPLICATION, 2016–2020 (USD MILLION)
                                                 TABLE 190 MOBILE MAPPING MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
                                   13.1.3.2.2 Mobile mapping market, by industry vertical
                                                 TABLE 191 MOBILE MAPPING MARKET, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
                                                 TABLE 192 MOBILE MAPPING MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
                                   13.1.3.2.3 Mobile mapping market, by region
                                                 TABLE 193 MOBILE MAPPING MARKET, BY REGION, 2016–2020 (USD MILLION)
                                                 TABLE 194 MOBILE MAPPING MARKET, BY REGION, 2021–2026 (USD MILLION)
14 APPENDIX (Page No. - 227)
     14.1 DISCUSSION GUIDE 
     14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     14.3 CUSTOMIZATION OPTIONS 
     14.4 RELATED REPORTS