Table of Content



1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape

2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Digital Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators
4.1. Country data

5 Digital Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Digital Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis

7 Macroeconomic Indicators
7.1. Country data

8 Digital Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis

9 Macroeconomic Indicators
9.1. Country data

10 Digital Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis

11 Macroeconomic Indicators
11.1. Country data

12 Digital Advertising in Australia
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis

13 Macroeconomic Indicators
13.1. Country data

14 Digital Advertising in Brazil
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis

15 Macroeconomic Indicators
15.1. Country data

16 Digital Advertising in Canada
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis

17 Macroeconomic Indicators
17.1. Country data

18 Digital Advertising in China
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis

19 Macroeconomic Indicators
19.1. Country data

20 Digital Advertising in India
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis

21 Macroeconomic Indicators
21.1. Country data

22 Digital Advertising in Indonesia
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis

23 Macroeconomic Indicators
23.1. Country data

24 Digital Advertising in Italy
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis

25 Macroeconomic Indicators
25.1. Country data

26 Digital Advertising in Japan
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis

27 Macroeconomic Indicators
27.1. Country data

28 Digital Advertising in Mexico
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis

29 Macroeconomic Indicators
29.1. Country data

30 Digital Advertising in The Netherlands

30.1. Market Overview

30.2. Market Data

30.3. Market Segmentation

30.4. Market outlook

30.5. Five forces analysis

31 Macroeconomic Indicators

31.1. Country data

32 Digital Advertising in North America

32.1. Market Overview

32.2. Market Data

32.3. Market Segmentation

32.4. Market outlook

32.5. Five forces analysis

33 Digital Advertising in Russia

33.1. Market Overview

33.2. Market Data

33.3. Market Segmentation

33.4. Market outlook

33.5. Five forces analysis

34 Macroeconomic Indicators

34.1. Country data

35 Digital Advertising in Scandinavia

35.1. Market Overview

35.2. Market Data

35.3. Market Segmentation

35.4. Market outlook

35.5. Five forces analysis

36 Digital Advertising in Singapore

36.1. Market Overview

36.2. Market Data

36.3. Market Segmentation

36.4. Market outlook

36.5. Five forces analysis

37 Macroeconomic Indicators

37.1. Country data

38 Digital Advertising in South Africa

38.1. Market Overview

38.2. Market Data

38.3. Market Segmentation

38.4. Market outlook

38.5. Five forces analysis

39 Macroeconomic Indicators

39.1. Country data

40 Digital Advertising in South Korea

40.1. Market Overview

40.2. Market Data

40.3. Market Segmentation

40.4. Market outlook

40.5. Five forces analysis

41 Macroeconomic Indicators

41.1. Country data

42 Digital Advertising in Spain

42.1. Market Overview

42.2. Market Data

42.3. Market Segmentation

42.4. Market outlook

42.5. Five forces analysis

43 Macroeconomic Indicators

43.1. Country data

44 Digital Advertising in Turkey

44.1. Market Overview

44.2. Market Data

44.3. Market Segmentation

44.4. Market outlook

44.5. Five forces analysis

45 Macroeconomic Indicators

45.1. Country data

46 Digital Advertising in The United Kingdom

46.1. Market Overview

46.2. Market Data

46.3. Market Segmentation

46.4. Market outlook

46.5. Five forces analysis
47 Macroeconomic Indicators
47.1. Country data
48 Digital Advertising in The United States
48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis
49 Macroeconomic Indicators
49.1. Country data
50 Company Profiles
50.1. Microsoft Corporation
50.2. Alphabet Inc
50.3. Amazon.com, Inc.
50.4. Alibaba Group Holding Limited
50.5. Meta Platforms, Inc.
50.6. Baidu, Inc.
50.7. Naver Corp
50.8. Beijing ByteDance Technology Co Ltd
50.9. Globo Comunicacao e Participacoes S.A.
50.10. Tencent Holdings Limited
50.11. Flipkart Internet Pvt Ltd
50.12. Rakuten Group Inc
50.13. Mercado Latino Inc
50.14. bol.com bv
50.15. Yandex NV
50.16. Mail.Ru Group LLC
50.17. Kakao Corp
51 Appendix
51.1. Methodology
51.2. About MarketLine



List of Figures

List of Figures
Figure 1: Global digital advertising market value: $ million, 2017-22
Figure 2: Global digital advertising market category segmentation: $ million, 2017-2022
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2022
Figure 4: Global digital advertising market value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the global digital advertising market, 2022
Figure 6: Drivers of buyer power in the global digital advertising market, 2022
Figure 7: Drivers of supplier power in the global digital advertising market, 2022
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2022
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2022
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2022
Figure 11: Asia-Pacific digital advertising market value: $ million, 2017-22
Figure 12: Asia-Pacific digital advertising market category segmentation: $ million, 2017-2022
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2022
Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2022-27
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2022
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2022
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2022
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2022
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2022
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2022
Figure 21: Europe digital advertising market value: $ million, 2017-22
Figure 22: Europe digital advertising market category segmentation: $ million, 2017-2022
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2022
Figure 24: Europe digital advertising market value forecast: $ million, 2022-27
Figure 25: Forces driving competition in the digital advertising market in Europe, 2022
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2022
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2022
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2022
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2022
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2022
Figure 31: France digital advertising market value: $ million, 2017-22
Figure 32: France digital advertising market category segmentation: $ million, 2017-2022
Figure 33: France digital advertising market geography segmentation: % share, by value, 2022
Figure 34: France digital advertising market value forecast: $ million, 2022-27
Figure 35: Forces driving competition in the digital advertising market in France, 2022
Figure 36: Drivers of buyer power in the digital advertising market in France, 2022
Figure 37: Drivers of supplier power in the digital advertising market in France, 2022
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2022
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2022
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2022
Figure 41: Germany digital advertising market value: $ million, 2017-22
Figure 42: Germany digital advertising market category segmentation: $ million, 2017-2022
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2022
Figure 44: Germany digital advertising market value forecast: $ million, 2022-27
Figure 45: Forces driving competition in the digital advertising market in Germany, 2022
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2022
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2022
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2022
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2022
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2022
Figure 51: Australia digital advertising market value: $ million, 2017-22
Figure 52: Australia digital advertising market category segmentation: $ million, 2017-2022
Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2022
Figure 54: Australia digital advertising market value forecast: $ million, 2022-27
Figure 55: Forces driving competition in the digital advertising market in Australia, 2022
Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2022
Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2022
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2022
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2022
Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2022
Figure 61: Brazil digital advertising market value: $ million, 2017-22
Figure 62: Brazil digital advertising market category segmentation: $ million, 2017-2022
Figure 63: Brazil digital advertising market geography segmentation: % share, by value, 2022
Figure 64: Brazil digital advertising market value forecast: $ million, 2022-27
Figure 65: Forces driving competition in the digital advertising market in Brazil, 2022
Figure 66: Drivers of buyer power in the digital advertising market in Brazil, 2022
Figure 67: Drivers of supplier power in the digital advertising market in Brazil, 2022
Figure 68: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2022
Figure 69: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2022
Figure 70: Drivers of degree of rivalry in the digital advertising market in Brazil, 2022
Figure 71: Canada digital advertising market value: $ million, 2017-22
Figure 72: Canada digital advertising market category segmentation: $ million, 2017-2022
Figure 73: Canada digital advertising market geography segmentation: % share, by value, 2022
Figure 74: Canada digital advertising market value forecast: $ million, 2022-27
Figure 75: Forces driving competition in the digital advertising market in Canada, 2022
Figure 76: Drivers of buyer power in the digital advertising market in Canada, 2022
Figure 77: Drivers of supplier power in the digital advertising market in Canada, 2022
Figure 78: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2022
Figure 79: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2022
Figure 80: Drivers of degree of rivalry in the digital advertising market in Canada, 2022
Figure 81: China digital advertising market value: $ million, 2017-22
Figure 82: China digital advertising market category segmentation: $ million, 2017-2022
Figure 83: China digital advertising market geography segmentation: % share, by value, 2022
Figure 84: China digital advertising market value forecast: $ million, 2022-27
Figure 85: Forces driving competition in the digital advertising market in China, 2022
Figure 86: Drivers of buyer power in the digital advertising market in China, 2022
Figure 87: Drivers of supplier power in the digital advertising market in China, 2022
Figure 88: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2022
Figure 89: Factors influencing the threat of substitutes in the digital advertising market in China, 2022
Figure 90: Drivers of degree of rivalry in the digital advertising market in China, 2022

List of Tables

List of Tables
Table 1: Global digital advertising market value: $ million, 2017-22
Table 2: Global digital advertising market category segmentation: % share, by value, 2017-2022
Table 3: Global digital advertising market category segmentation: $ million, 2017-2022
Table 4: Global digital advertising market geography segmentation: $ million, 2022
Table 5: Global digital advertising market value forecast: $ million, 2022-27
Table 6: Global size of population (million), 2018-22
Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
Table 8: Global gdp (current prices, $ billion), 2018-22
Table 9: Global inflation, 2018-22
Table 10: Global consumer price index (absolute), 2018-22
Table 11: Global exchange rate, 2018-22
Table 12: Asia-Pacific digital advertising market value: $ million, 2017-22
Table 13: Asia-Pacific digital advertising market category segmentation: % share, by value, 2017-2022
Table 14: Asia-Pacific digital advertising market category segmentation: $ million, 2017-2022
Table 15: Asia-Pacific digital advertising market geography segmentation: $ million, 2022
Table 16: Asia-Pacific digital advertising market value forecast: $ million, 2022-27
Table 17: Europe digital advertising market value: $ million, 2017-22
Table 18: Europe digital advertising market category segmentation: % share, by value, 2017-2022
Table 19: Europe digital advertising market category segmentation: $ million, 2017-2022
Table 20: Europe digital advertising market geography segmentation: $ million, 2022
Table 21: Europe digital advertising market value forecast: $ million, 2022-27
Table 22: Europe size of population (million), 2018-22
Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
Table 24: Europe gdp (current prices, $ billion), 2018-22
Table 25: Europe inflation, 2018-22
Table 26: Europe consumer price index (absolute), 2018-22
Table 27: Europe exchange rate, 2018-22
Table 28: France digital advertising market value: $ million, 2017-22
Table 29: France digital advertising market category segmentation: % share, by value, 2017-2022
Table 30: France digital advertising market category segmentation: $ million, 2017-2022
Table 31: France digital advertising market geography segmentation: $ million, 2022
Table 32: France digital advertising market value forecast: $ million, 2022-27
Table 33: France size of population (million), 2018-22
Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
Table 35: France gdp (current prices, $ billion), 2018-22
Table 36: France inflation, 2018-22
Table 37: France consumer price index (absolute), 2018-22
Table 38: France exchange rate, 2018-22
Table 39: Germany digital advertising market value: $ million, 2017-22
Table 40: Germany digital advertising market category segmentation: % share, by value, 2017-2022
Table 41: Germany digital advertising market category segmentation: $ million, 2017-2022
Table 42: Germany digital advertising market geography segmentation: $ million, 2022
Table 43: Germany digital advertising market value forecast: $ million, 2022-27
Table 44: Germany size of population (million), 2018-22
Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 46: Germany gdp (current prices, $ billion), 2018-22
Table 47: Germany inflation, 2018-22
Table 48: Germany consumer price index (absolute), 2018-22
Table 49: Germany exchange rate, 2018-22
Table 50: Australia digital advertising market value: $ million, 2017-22
Table 51: Australia digital advertising market category segmentation: % share, by value, 2017-2022
Table 52: Australia digital advertising market category segmentation: $ million, 2017-2022
Table 53: Australia digital advertising market geography segmentation: $ million, 2022
Table 54: Australia digital advertising market value forecast: $ million, 2022-27
Table 55: Australia size of population (million), 2018-22
Table 56: Australia gdp (constant 2005 prices, $ billion), 2018-22
Table 57: Australia gdp (current prices, $ billion), 2018-22
Table 58: Australia inflation, 2018-22
Table 59: Australia consumer price index (absolute), 2018-22
Table 60: Australia exchange rate, 2018-22
Table 61: Brazil digital advertising market value: $ million, 2017-22
Table 62: Brazil digital advertising market category segmentation: % share, by value, 2017-2022
Table 63: Brazil digital advertising market category segmentation: $ million, 2017-2022
Table 64: Brazil digital advertising market geography segmentation: $ million, 2022
Table 65: Brazil digital advertising market value forecast: $ million, 2022-27
Table 66: Brazil size of population (million), 2018-22
Table 67: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 68: Brazil gdp (current prices, $ billion), 2018-22
Table 69: Brazil inflation, 2018-22
Table 70: Brazil consumer price index (absolute), 2018-22
Table 71: Brazil exchange rate, 2018-22
Table 72: Canada digital advertising market value: $ million, 2017-22
Table 73: Canada digital advertising market category segmentation: % share, by value, 2017-2022
Table 74: Canada digital advertising market category segmentation: $ million, 2017-2022
Table 75: Canada digital advertising market geography segmentation: $ million, 2022
Table 76: Canada digital advertising market value forecast: $ million, 2022-27
Table 77: Canada size of population (million), 2018-22
Table 78: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 79: Canada gdp (current prices, $ billion), 2018-22
Table 80: Canada inflation, 2018-22
Table 81: Canada consumer price index (absolute), 2018-22
Table 82: Canada exchange rate, 2018-22
Table 83: China digital advertising market value: $ million, 2017-22
Table 84: China digital advertising market category segmentation: % share, by value, 2017-2022
Table 85: China digital advertising market category segmentation: $ million, 2017-2022
Table 86: China digital advertising market geography segmentation: $ million, 2022
Table 87: China digital advertising market value forecast: $ million, 2022-27
Table 88: China size of population (million), 2018-22
Table 89: China gdp (constant 2005 prices, $ billion), 2018-22
Table 90: China gdp (current prices, $ billion), 2018-22