Table of Content

Definitions
Relevant Definitions for This Study
Relevant Definitions for This Study (continued)
Relevant Definitions for This Study (continued)
Strategic Imperatives
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Global Social Media Analytics Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Environment
Social Media Analytics Market Environment
Top Trends to Watch
Top 15 Social Media Analytics Trends
Top 15 Social Media Analytics Trends (continued)
Top 15 Social Media Analytics Trends (continued)
Key Growth Drivers and Restraints
Growth Drivers
Growth Restraints
Social Media Analytics and Customer Journeys
Social Media Analytics across the Customer Journey
Customer and Business Actions through the Social Customer Journey
Reaping Benefits with Social Media Analytics
Benefits of Social Media Analytics
Benefits of Social Media Analytics (continued)
Contact Centers and Social Media Analytics
Evolution of the Contact Center with Social Media Analytics
Evolutionary Technology Explained
Contact Center Solution Providers Leverage Social Media for Customer Care
Contact Center Solution Providers Leverage Social Media for Customer Care (continued)
Social Media Analytics and CX Use-Cases
Social Media Analysis—CX Use-Cases
Social Media Analytics Solutions— Provider Landscape
Social Media Analytics Solutions—Provider Profiles
Social Media Analytics—Provider Segmentation
Vendor Scoping
Growth Opportunity Universe
Growth Opportunity 1—Partnerships and Mergers and Acquisitions
Growth Opportunity 1—Partnerships and Mergers and Acquisitions (continued)
Growth Opportunity 2—Enhancement of Visualization and Reporting Capabilities
Growth Opportunity 2—Enhancement of Visualization and Reporting Capabilities (continued)
Growth Opportunity 3—Emphasis on Security and Data Compliance
Growth Opportunity 3—Emphasis on Security and Data Compliance (continued)
List of Exhibits
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