Table of Content

1. Market Definition & Scope
1.1. Market Definition
1.2. Currency and Limitations
1.2.1. Currency
1.2.2. Limitations

2. Research Methodology
2.1. Research Approach
2.2. Process of Data Collection and Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study

3. Executive Summary
3.1. Overview
3.2. Market Analysis, by Type
3.3. Market Analysis, by Offering
3.4. Market Analysis, by Organization Size
3.5. Market Analysis, by Deployment Mode
3.6. Market Analysis, by Application
3.7. Market Analysis, by End-use Industry
3.8. Market Analysis, by Geography
3.9. Competitive Analysis

4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.3. Technology Trends
4.3.1. Growth in Digital Learning and the Rising Adoption of AR/VR Technologies
4.3.2. Integration of Artificial Intelligence (AI) into Gamification Solutions
4.4. Case Studies
4.4.1. Case Study-A
4.4.2. Case Study-B
4.4.3. Case Study-C

5. Global Gamification Market Assessment?by Type
5.1. Overview
5.2. Structural Gamification
5.3. Content Gamification

6. Global Gamification Market Assessment?by Offering
6.1. Overview
6.2. Solutions
6.2.1. App-based Solutions
6.2.2. Web-based Solutions
6.3. Services

7. Global Gamification Market Assessment?by Organization Size
7.1. Overview
7.2. Large Enterprises
7.3. Small & Medium-sized Enterprises

8. Global Gamification Market Assessment?by Deployment Mode
8.1. Overview
8.2. Cloud-based Deployments
8.3. On-premises Deployments

9. Global Gamification Market Assessment?by Application
9.1. Overview
9.2. Sales & Marketing
9.3. Human Resource Management
9.4. Customer Relationship Management
9.5. Customer Engagement
9.6. Learning & Development
9.7. Other Applications

10. Global Gamification Market, by End-use Industry
10.1. Overview
10.2. Media & Entertainment
10.3. Retail & E-Commerce
10.4. Marketing & Advertising
10.5. IT & Telecom
10.6. Education & Research
10.7. Lifestyle & Fitness
10.8. Healthcare
10.9. BFSI
10.10. Hospitality
10.11. Manufacturing
10.12. Government Sector
10.13. Other End-use Industries

11. Gamification Market Assessment?by Geography
11.1. Overview
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.3. Europe
11.3.1. Germany
11.3.2. U.K.
11.3.3. France
11.3.4. Italy
11.3.5. Spain
11.3.6. Sweden
11.3.7. Rest of Europe
11.4. Asia-Pacific
11.4.1. China
11.4.2. India
11.4.3. South Korea
11.4.4. Japan
11.4.5. Australia & New Zealand
11.4.6. Singapore
11.4.7. Indonesia
11.4.8. Rest of Asia-Pacific
11.5. Latin America
11.5.1. Brazil
11.5.2. Mexico
11.5.3. Rest of Latin America
11.6. Middle East & Africa
11.6.1. Saudi Arabia
11.6.2. UAE
11.6.3. Israel
11.6.4. Rest of the Middle East & Africa

12. Competition Analysis
12.1. Overview
12.2. Key Growth Strategies
12.3. Competitive Dashboard
12.3.1. Industry Leaders
12.3.2. Market Differentiator
12.3.3. Vanguards
12.3.4. Emerging Companies
12.4. Vendor Market Positioning
12.5. Market Ranking, by Key Player

13. Company Profiles
13.1. Microsoft Corporation
13.2. Cognizant Technology Solutions Corporation
13.3. MPS Interactive Systems Limited (A Subsidiary of MPS Limited)
13.4. Aon plc
13.5. SAP SE
13.6. Verint Systems Inc.
13.7. Ambition Solutions, Inc.
13.8. Axonify Inc.
13.9. IActionable, Inc.
13.10. Schoeneckers, Inc.
13.11. G-Cube Webwide Software Pvt Ltd
13.12. Raydiant, Inc.
13.13. Biz-Effective Ltd.
13.14. Mambo Solutions Ltd.
13.15. Ascent Cloud LLC
13.16. Letrium Ltd.

14. Appendix
14.1. Available Customization
14.2. Related Reports



List of Figures

List of Figures
Figure 1 Market Ecosystem
Figure 2 Key Stakeholders
Figure 3 Research Process
Figure 4 Key Secondary Sources
Figure 5 Primary Research Techniques
Figure 6 Key Executives Interviewed
Figure 7 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 8 Market Sizing and Growth Forecast Approach
Figure 9 Key Insights
Figure 10 In 2023, the Structural Gamification Segment is Expected to Dominate the Global Gamification Market
Figure 11 In 2023, the Solutions Segment is Expected to Dominate the Global Gamification Market
Figure 12 In 2023, the Large Enterprises Segment is Expected to Dominate the Global Gamification Market
Figure 13 In 2023, the Cloud-based Deployments Segment is Expected to Dominate the Global Gamification Market
Figure 14 In 2023, the Sales & Marketing Segment is Expected to Dominate the Global Gamification Market
Figure 15 In 2023, the Media & Entertainment Segment is Expected to Dominate the Global Gamification Market
Figure 16 Global Gamification, by Region (2023 Vs. 2030)
Figure 17 Impact Analysis of Market Dynamics
Figure 18 Global Gamification Market, by Type, 2023 Vs. 2030 (USD Million)
Figure 19 Global Gamification Market, by Offering, 2023 Vs. 2030 (USD Million)
Figure 20 Global Gamification Market, by Organization Size, 2023 Vs. 2030 (USD Million)
Figure 21 Global Gamification Market, by Deployment Mode, 2023 Vs. 2030 (USD Million)
Figure 22 Global Gamification Market, by Application, 2023 Vs. 2030 (USD Million)
Figure 23 Global Gamification Market, by End-use Industry, 2023 Vs. 2030 (USD Million)
Figure 24 Global Gamification Market, by Country/Region, 2023 Vs. 2030 (USD Million)
Figure 25 Geographic Snapshot: Gamification Market in North America
Figure 26 Geographic Snapshot: Gamification Market in Europe
Figure 27 Geographic Snapshot: Gamification Market in Asia-Pacific
Figure 28 Geographic Snapshot: Gamification Market in Latin America
Figure 29 Geographic Snapshot: Gamification Market in Middle East & Africa
Figure 30 Growth Strategies Adopted by Leading Market Players (2020–2023)
Figure 31 Competitive Dashboard: Gamification Market
Figure 32 Vendor Market Positioning Analysis (2020–2023)
Figure 33 Verint Systems Inc.: Swot Analysis
Figure 34 Aon plc: Swot Analysis
Figure 35 Microsoft Corporation: Swot Analysis
Figure 36 Mambo Solutions Ltd.: Swot Analysis
Figure 37 Raydiant, Inc.: Swot Analysis
Figure 38 Microsoft Corporation: Financial Overview (2022)
Figure 39 Cognizant Technology Solutions Corporation: Financial Overview (2022)
Figure 40 MPS Limited: Financial Overview (2021)
Figure 41 Aon plc: Financial Overview (2022)
Figure 42 SAP SE: Financial Overview (2022)
Figure 43 Verint Systems Inc.: Financial Overview (2021)