Table of Content

1. Market Background

1.1 Scope and Product Outlook

1.2 Executive Summary

1.3 Research Methodology



2. Strategic Recommendations



3. Global Toy Market: Historic and Forecast (2018-2028)

3.1 Impact Analysis of Macro Economic Factors on the Global Toy Market

3.2 Export and Import Market Analytics of Major Developing Countries

3.3 Global E-Commerce Sales of Toys Worldwide by Major E-Commerce Players

3.4 Global Toy Market: Dashboard

3.5 Global Toy Market: Market Value Assessment

3.6 Assessment: Degree of Impact of COVID-19 on the Global Toy Market

3.7 Global Toy Market Segmentation: By Product Type

3.7.1 Global Toy Market, By Product Type Overview

3.7.2 Global Toy Market Size, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.3 Global Toy Market Size, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.4 Global Toy Market Size, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.5 Global Toy Market Size, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.6 Global Toy Market Size, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.7 Global Toy Market Size, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

3.8 Global Toy Market Segmentation: By Age

3.8.1 Global Toy Market, By Age Overview

3.8.2 Global Toy Market Size, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

3.8.3 Global Toy Market Size, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

3.8.4 Global Toy Market Size, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

3.9 Global Toy Market Segmentation: By Distribution Channel

3.9.1 Global Toy Market, By Distribution Channel Overview

3.9.2 Global Toy Market Size, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

3.9.3 Global Toy Market Size, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

3.9.4 Global Toy Market Size, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

3.9.5 Global Toy Market Size, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)



4. Global Toy Market, Regional Analysis

4.1 Regional Coverage of the Study

4.2 Regional Snapshot



5. Americas Toy Market: Historic and Forecast (2018-2028)

5.1 Americas Toy Market: Snapshot

5.2 Americas Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.3 Americas Toy Market: Key Factors

5.4 Americas Toy Market Segmentation: By Product Type

5.4.1 Americas Toy Market, By Product Type Overview

5.4.2 Americas Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

5.4.3 Americas Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.4 Americas Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.5 Americas Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

5.4.6 Americas Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)

5.4.7 Americas Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

5.5 Americas Toy Market Segmentation: By Age

5.5.1 Americas Toy Market, By Age Overview

5.5.2 Americas Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.3 Americas Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.4 Americas Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

5.6 Americas Toy Market Segmentation: By Distribution Channel

5.6.1 Americas Toy Market, By Distribution Channel Overview

5.6.2 Americas Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

5.6.3 Americas Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

5.6.4 Americas Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

5.6.5 Americas Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

5.7 Americas Toy Market Segmentation: By Country

5.7.1 Americas Toy Market, By Country Overview

5.7.2 United States Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.2.1 United States Toy Market, By Product Type

5.7.2.2 United States Toy Market, By Age

5.7.2.3 United States Toy Market, By Distribution Channel

5.7.3 Canada Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.3.1 Canada Toy Market, By Product Type

5.7.3.2 Canada Toy Market, By Age

5.7.3.3 Canada Toy Market, By Distribution Channel

5.7.4 Brazil Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.4.1 Brazil Toy Market, By Product Type

5.7.4.2 Brazil Toy Market, By Age

5.7.4.3 Brazil Toy Market, By Distribution Channel

5.7.5 Mexico Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.5.1 Mexico Toy Market, By Product Type

5.7.5.2 Mexico Toy Market, By Age

5.7.5.3 Mexico Toy Market, By Distribution Channel

5.7.6 Rest of Americas Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.6.1 Rest of Americas Toy Market, By Product Type

5.7.6.2 Rest of Americas Toy Market, By Age

5.7.6.3 Rest of Americas Toy Market, By Distribution Channel



6. Europe Toy Market: Historic and Forecast (2018-2028)

6.1 Europe Toy Market: Snapshot

6.2 Europe Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.3 Europe Toy Market: Key Factors

6.4 Europe Toy Market Segmentation: By Product Type

6.4.1 Europe Toy Market, By Product Type Overview

6.4.2 Europe Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.3 Europe Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.4 Europe Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.5 Europe Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.6 Europe Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.7 Europe Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

6.5 Europe Toy Market Segmentation : By Age

6.5.1 Europe Toy Market, By Age Overview

6.5.2 Europe Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

6.5.3 Europe Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

6.5.4 Europe Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

6.6 Europe Toy Market Segmentation: By Distribution Channel

6.6.1 Europe Toy Market, By Distribution Channel Overview

6.6.2 Europe Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

6.6.3 Europe Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

6.6.4 Europe Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

6.6.5 Europe Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

6.7 Europe Toy Market Segmentation: By Country

6.7.1 Europe Toy Market, By Country Overview

6.7.2 United Kingdom Toy Market, By Value, 2018-2028 (USD Billion & CAGR)

6.7.2.1 United Kingdom Toy Market, By Product Type

6.7.2.2 United Kingdom Toy Market, By Age

6.7.2.3 United Kingdom Toy Market, By Distribution Channel

6.7.3 Germany Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.3.1 Germany Toy Market, By Product Type

6.7.3.2 Germany Toy Market, By Age

6.7.3.3 Germany Toy Market, By Distribution Channel

6.7.4 France Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.4.1 France Toy Market, By Product Type

6.7.4.2 France Toy Market, By Age

6.7.4.3 France Toy Market, By Distribution Channel

6.7.5 Italy Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.5.1 Italy Toy Market, By Product Type

6.7.5.2 Italy Toy Market, By Age

6.7.5.3 Italy Toy Market, By Distribution Channel

6.7.6 Netherlands Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.6.1 Netherlands Toy Market, By Product Type

6.7.6.2 Netherlands Toy Market, By Age

6.7.6.3 Netherlands Toy Market, By Distribution Channel

6.7.7 Spain Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.7.1 Spain Toy Market, By Product Type

6.7.7.2 Spain Toy Market, By Age

6.7.7.3 Spain Toy Market, By Distribution Channel

6.7.8 Rest of Europe Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.8.1 Rest of Europe Toy Market, By Product Type

6.7.8.2 Rest of Europe Toy Market, By Age

6.7.8.3 Rest of Europe Toy Market, By Distribution Channel



7. Asia Pacific Toy Market: Historic and Forecast (2018-2028)

7.1 Asia Pacific Toy Market: Snapshot

7.2 Asia Pacific Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.3 Asia Pacific Toy Market: Key Factors

7.4 Asia Pacific Toy Market Segmentation: By Product Type

7.4.1 Asia Pacific Toy Market, By Product Type Overview

7.4.2 Asia Pacific Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.3 Asia Pacific Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.4 Asia Pacific Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.5 Asia Pacific Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.6 Asia Pacific Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.7 Asia Pacific Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

7.5 Asia Pacific Toy Market Segmentation : By Age

7.5.1 Asia Pacific Toy Market, By Age Overview

7.5.2 Asia Pacific Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

7.5.3 Asia Pacific Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

7.5.4 Asia Pacific Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

7.6 Asia Pacific Toy Market Segmentation: By Distribution Channel

7.6.1 Asia Pacific Toy Market, By Distribution Channel Overview

7.6.2 Asia Pacific Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

7.6.3 Asia Pacific Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

7.6.4 Asia Pacific Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

7.6.5 Asia Pacific Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

7.7 Asia Pacific Toy Market Segmentation: By Country

7.7.1 Asia Pacific Toy Market, By Country Overview

7.7.2 China Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.2.1 China Toy Market, By Product Type

7.7.2.2 China Toy Market, By Age

7.7.2.3 China Toy Market, By Distribution Channel

7.7.3 Japan Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.3.1 Japan Toy Market, By Product Type

7.7.3.2 Japan Toy Market, By Age

7.7.3.3 Japan Toy Market, By Distribution Channel

7.7.4 South Korea Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.4.1 South Korea Toy Market, By Product Type

7.7.4.2 South Korea Toy Market, By Age

7.7.4.3 South Korea Toy Market, By Distribution Channel

7.7.5 India Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.5.1 India Toy Market, By Product Type

7.7.5.2 India Toy Market, By Age

7.7.5.3 India Toy Market, By Distribution Channel

7.7.6 Australia Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.6.1 Australia Toy Market, By Product Type

7.7.6.2 Australia Toy Market, By Age

7.7.6.3 Australia Toy Market, By Distribution Channel

7.7.7 Singapore Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.7.1 Singapore Toy Market, By Product Type

7.7.7.2 Singapore Toy Market, By Age

7.7.7.3 Singapore Toy Market, By Distribution Channel

7.7.8 Rest of Asia Pacific Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.8.1 Rest of Asia Pacific Toy Market, By Product Type

7.7.8.2 Rest of Asia Pacific Toy Market, By Age

7.7.8.3 Rest of Asia Pacific Toy Market, By Distribution Channel



8. Middle East & Africa Toy Market: Historic and Forecast (2018-2028)

8.1 Middle East & Africa Toy Market: Snapshot

8.2 Middle East & Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.3 Middle East & Africa Toy Market: Key Factors

8.4 Middle East & Africa Toy Market Segmentation: By Product Type

8.4.1 Middle East & Africa Toy Market, By Product Type Overview

8.4.2 Middle East and Africa Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.3 Middle East and Africa Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.4 Middle East and Africa Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.5 Middle East and Africa Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.6 Middle East and Africa Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.7 Middle East and Africa Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

8.5 Middle East & Africa Toy Market Segmentation : By Age

8.5.1 Middle East & Africa Toy Market, By Age Overview

8.5.2 Middle East and Africa Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

8.5.3 Middle East and Africa Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

8.5.4 Middle East and Africa Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

8.6 Middle East & Africa Toy Market Segmentation: By Distribution Channel

8.6.1 Middle East & Africa Toy Market, By Distribution Channel Overview

8.6.2 Middle East and Africa Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

8.6.3 Middle East and Africa Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

8.6.4 Middle East and Africa Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

8.6.5 Middle East and Africa Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

8.7 Middle East and Africa Toy Market Segmentation: By Country

8.7.1 Middle East and Africa Toy Market, By Country Overview

8.7.2 GCC Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.2.1 GCC Toy Market, By Product Type

8.7.2.2 GCC Toy Market, By Age

8.7.2.3 GCC Toy Market, By Distribution Channel

8.7.3 Israel Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.3.1 Israel Toy Market, By Product Type

8.7.3.2 Israel Toy Market, By Age

8.7.3.3 Israel Toy Market, By Distribution Channel

8.7.4 North Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.4.1 North Africa Toy Market, By Product Type

8.7.4.2 North Africa Toy Market, By Age

8.7.4.3 North Africa Toy Market, By Distribution Channel

8.7.5 South Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.5.1 South Africa Toy Market, By Product Type

8.7.5.2 South Africa Toy Market, By Age

8.7.5.3 South Africa Toy Market, By Distribution Channel

8.7.6 Rest of Middle East and Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.6.1 Rest of Middle East and Africa Toy Market, By Product Type

8.7.6.2 Rest of Middle East and Africa Toy Market, By Age

8.7.6.3 Rest of Middle East and Africa Toy Market, By Distribution Channel


9. Market Dynamics

9.1 Impact Assessment of Market Dynamics on the Global Toy Market

9.2 Drivers

9.3 Restraints

9.4 Trends


10. Industry Ecosystem Analysis

10.1 Macro-Economic Factor Assessment

10.2 Value Chain Analysis

10.3 Porter Analysis


11. Competitive Positioning

11.1 Companies? Product Positioning

11.2 Market Position Matrix

11.3 Market Share Analysis of Toy Market

11.4 Company Profiles

11.4.1 The Lego Group

11.4.2 Mattel Inc.

11.4.3 Hasbro Inc.

11.4.4 Bandai Namco Holdings Inc.

11.4.5 Spin Master Corp

11.4.6 MGA Entertainment

11.4.7 Horst Brandst?tter Group

11.4.8 Vtech holdings Limited

11.4.9 Sega Sammy Holdings Limited

11.4.10 Melissa and Doug LLC