Table of Content

Key Objectives and Findings
Key Objectives of the Study
Key Findings
Key Findings (continued)
Industry Overview
Technology Prerequisites for On-demand Features
Automotive Marketplace Segmentation
In-car Marketplace as a Concept
In-car Marketplace Use-Cases
In-car Marketplace Applications over the Years
Key Business Models in In-vehicle On-demand Feature Payments
On-demand Features: Top Industry Executives’ Opinions
On-demand Features: Access Types and Delivery
Case Study: Mercedes Me
Research Methodology and Sample
Research Methodology
US Sample
US Sample: Data Weighting
Residential Respondent Profile: Total
Respondent Profile: Demographics
Respondent Profile: Vehicle Ownership and Mileage
Customer Profiling: Current and Future Vehicles
Customer Preferences: Engine—Powertrain (By Region)
Customer Preferences: Engine—Powertrain (By Region) (continued)
Customer Preferences: Engine—Powertrain (By Car Segment)
Customer Preference: Vehicle Connectivity and Services
In-vehicle Connectivity Services/Functions Offered with SIM Cards
Willingness to Buy the Basic Internet Connectivity Package: By Region
Willingness to Buy the Basic Internet Connectivity Package: By Car Segment
Willingness to Buy the Basic Internet Connectivity Package: By Brand
Payment Preference for OTA Updates: By Region
Payment Preference for OTA Updates: By Car Segment
Preferred Payment Mode for OTA Updates
Consumers’ In-car Activities
In-car Consumer Entertainment Preferences: By Car Segment
Primary Radio/Music Sources
Primary Radio/Music Sources: By Car Segment
Consumer Preference for New In-car Technology
Importance of New Technology: By Segment
Differences in Opinion on Vehicle Subscriptions: By Region
In-car Marketplace
Respondents’ Preferences: In-car Retail
Interest in Using Retail On-demand Services and Features: By Region
Interest in Using Retail On-demand Services and Features: By Car Segment
Expected Marketplace on Vehicle Screens: By Region
Desired Products or Services within Marketplaces: By Region
Product or Service Payment through In-car Marketplaces
Consideration of Gas Station Merchants: By Region
Consideration of Gas Station Merchants: By Car Segment
Consideration of QSR/Fast-food Retailer: By Region
Consideration of QSR/Fast-food Retailer: By Car Segment
Consideration of QSR/Fast-food Retailer: By Brand
On-demand Features: Consumer Perspective
Introduction: On-demand Features
Interest in the Purchase of the Following 25 In-demand Features was Tested
Willingness to Pay for New Features/Functionalities: By Region
Consumer Sentiment about In-vehicle Features
Willingness to Pay for Different In-vehicle Experiences
Customer Sentiment about Transferring Features to New Cars
Interest in Purchasing On-demand Features for the Next Car
Interest in Purchasing On-demand Features for the Next Car (continued)
Interest in Purchasing On-demand Features for the Next Car (continued)
Willingness to Pay for On-demand Features
Interest in On-demand Features: By Region
Interest in On-demand Features: By Car Owned
Interest in On-demand Features: By Engine Type and Annual Mileage
Interest in On-demand Features: By Demographics
Interest in On-demand Features: By Demographics (continued)
Preference for On-demand Feature Subscriptions: By Car Segment
Preference for On-demand Feature Subscriptions: By Brand
Perception of In-vehicle Functionalities
Willingness to Spend on Basic Connectivity Packages: By Region
Willingness to Spend on Basic Connectivity Packages: By Car Segment
Willingness to Spend on Basic Connectivity Packages: By Brand
On-demand Features: Willingness to Pay and Price Elasticity of Demand
Price Points Tested
Willingness to Pay and Price Elasticity of Demand (PED)
On-demand Features’ PED
Interested in Purchasing: Powertrain Upgrades
Interested in Purchasing: Range Extension for EVs
Interested in Purchasing: Connected Mapping
Interested in Purchasing: Voice Assistant with Enhanced Capability
Interested in Purchasing: Remote Features/Services via Smartphone Apps
Interested in Purchasing: Remote Parking via App
Interested in Purchasing: Autopilot
Interested in Purchasing: Connected Radio (IP-supported Radio)
Interested in Purchasing: iMax Audio/Cinema Experience
Interested in Purchasing: Winter Comfort Package
Interested in Purchasing: Noise Reduction Technology
On-demand Driver Drowsiness/Distraction Detection and Alarm
Feature Packages: Willingness to Pay
Driving Features: Willingness to Pay
Assisted/Automated Driving Features: Willingness to Pay
Convenience Features: Willingness to Pay
Audio/Entertainment Features: Willingness to Pay
Comfort Features: Willingness to Pay
Productivity Features: Willingness to Pay
Health/Wellness Features: Willingness to Pay
Preferred User Interface
Control Options to Interact with On-demand Features: By Region
Control Options to Interact with On-demand Features: By Car Segment
Control Options to Interact with On-demand Features: By Brand
Preferred Brands for Voice Assistance: By Region
Preferred Brands for Voice Assistance: By Car Segment
Strategic Imperatives
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
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