Table of Content

Retail in Switzerland
Euromonitor International
March 2023

List Of Contents And Tables

RETAIL IN SWITZERLAND
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Shopping tourism resumes as restrictions are lifted
Normalisation has a mixed impact on retail in 2022
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas
Easter
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed fortunes in convenience retail as COVID-19 restrictions are lifted
Search for quick meal options boosts foodservice sales through convenience stores
Valora continues to expand following takeover
PROSPECTS AND OPPORTUNITIES
Bright outlook for convenience stores as consumers favour shopping in their local neighbourhood
Valora eyes significant expansion plans including the takeover of BP outlets
Unmanned stores offer new opportunities for Migros
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
New stores continue to open as the demand for discounters grows
Discounters continue to benefit from low prices
Migros dominates but Lidl sees strong growth as discounters highlight their price advantage
PROSPECTS AND OPPORTUNITIES
Consumers expected to become more demanding of discounters over the forecast period
Further expansion predicted as discounters look to reach a wider audience
Low prices should help discounters to fight off the competition from e-commerce
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets retain their popularity as a one-stop shopping destination
Competition from other grocery retailers intensifies as Switzerland is hit by high inflation
E-commerce presents challenges and opportunities for Migros and Coop
PROSPECTS AND OPPORTUNITIES
Migros and Coop expected to switch focus to smaller format stores at the expense of hypermarkets
Hypermarkets expected to see more investment in digital services while embracing the shift to e-commerce
Sustainability a growing concern for consumers
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets continue to see a stabilisation of demand as COVID-19 restrictions are lifted
Quick and easy meal solutions proving to be a profitable area for supermarkets
Coop, Migros and Volg continue to dominate despite store closures
PROSPECTS AND OPPORTUNITIES
Supermarkets expected to focus on an omnichannel approach to retailing over the forecast period
Sustainability and healthy-eating trends likely to influence the future strategies of supermarkets
Migros announces expansion plans against a backdrop of economic uncertainty
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers losing appeal as COVID-19 fears subside
Alnatura finding success with its focus on organic products
E-commerce presents a growing threat to the channel
PROSPECTS AND OPPORTUNITIES
Small local grocers likely to fall out of fashion as consumers switch to alternative channels
Opportunities could be found in providing a more sustainable approach to grocery retailing
Changing shopping preferences present a serious threat to the future of small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increase in the cost of living limits the recovery of apparel and footwear specialists
Dosenbach-Ochsner AG remains the largest operator backed by the success of its click & collect service
Fast fashion retailers lead the way as competition grows
PROSPECTS AND OPPORTUNITIES
E-commerce expected to cannibalise in-store sales
Challenging economy could favour fast fashion retailers and e-commerce
Digitisation likely to be key to success
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Another difficult year for appliances and electronics specialists as consumers spend their money elsewhere
Inflation takes its tolls on sales as retailers and consumers face rising costs
E-commerce continues to win share from store-based retailers when it comes to appliances and electronics
PROSPECTS AND OPPORTUNITIES
Bleak outlook for appliances and electronics specialists as consumers change how they shop
Appliances and electronics specialists will need to continue investing in developing an omnichannel approach to remain successful
E-commerce set to take further share from appliances and electronics specialists
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic pressures influence sales within health and beauty specialists
Beauty specialists under pressure but Douglas still eyes opportunities within the premium segment
As sickness goes up so too do sales at pharmacies
PROSPECTS AND OPPORTUNITIES
Steady growth projected for pharmacies
Investment in new technology should help optical goods stores to remain relevant
Beauty specialists facing mounting competition both offline and online
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home improvements put on hold as inflation deals a blow to consumer purchasing power
Less time at home means less incentive to invest in homewares and home furnishings
Pet humanisation driving strong demand for pet shops and superstores
PROSPECTS AND OPPORTUNITIES
Coop expands its foothold following the acquisition of Jumbo
Expansion opportunities still being explored by Ikea and XXXLutz Group
Thriving pet population likely to encourage further investment
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Department stores? online sales cannibalising their offline sales
Variety stores benefiting from value positioning
Flying Tiger sees roaring success
PROSPECTS AND OPPORTUNITIES
Department stores likely to see a further decline as shoppers go elsewhere
Department stores likely to place more focus on online sales as footfall dips
Low prices and a wide product offer key to the future success of variety stores
CHANNEL DATA
Table 129 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 130 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 131 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 132 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 133 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 134 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 135 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 136 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 137 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 138 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 139 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of COVID-19 restrictions limits the growth of direct selling
Food a key component behind the recent success of direct selling
Social media helps update the image of direct selling
PROSPECTS AND OPPORTUNITIES
Direct selling likely to see more investment in new technology
Players will need to adapt and change to the demands of consumers
E-commerce remains a significant threat to the future of direct selling
CHANNEL DATA
Table 140 Direct Selling by Product: Value 2017-2022
Table 141 Direct Selling by Product: % Value Growth 2017-2022
Table 142 Direct Selling GBO Company Shares: % Value 2018-2022
Table 143 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 144 Direct Selling Forecasts by Product: Value 2022-2027
Table 145 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vending sees full recovery as consumers become more mobile again
Valora expanding into vending as machines become more sophisticated
Selecta looks to cement its dominance through the digitalisation of its machines
PROSPECTS AND OPPORTUNITIES
Vending set to benefit from further modernisation
Healthy living trend should present new sales opportunities for vending
Players could look for opportunities in other vending
CHANNEL DATA
Table 146 Vending by Product: Value 2017-2022
Table 147 Vending by Product: % Value Growth 2017-2022
Table 148 Vending GBO Company Shares: % Value 2018-2022
Table 149 Vending GBN Brand Shares: % Value 2019-2022
Table 150 Vending Forecasts by Product: Value 2022-2027
Table 151 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales through e-commerce stabilise as economic pressures take their toll and consumers focus on other needs
Virtual marketplaces lead e-commerce
Retailers adopt omnichannel strategies to meet the needs and demands of their customers
PROSPECTS AND OPPORTUNITIES
E-commerce looks set for a bright future
Online marketplaces eyeing further expansion opportunities
Social media and sustainability set to have a growing influence on e-commerce
CHANNEL DATA
Table 152 Retail E-Commerce by Channel: Value 2017-2022
Table 153 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 154 Retail E-Commerce by Product: Value 2017-2022
Table 155 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 156 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 158 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 160 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027