Table of Content

Non-Grocery Retailers in Kenya
Euromonitor International
March 2023

List Of Contents And Tables

NON-GROCERY RETAILERS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed results for non-grocery retailers in 2022
Economic pressures limit the recovery of the channel
More players invest in e-commerce as demand grows
PROSPECTS AND OPPORTUNITIES
New shopping malls should help to drive growth
Infrastructure projects could make shopping trips easier
Players expected to focus on the digitalisation of their businesses
CHANNEL DATA
Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 2 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 4 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 5 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 6 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 7 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 8 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 9 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 10 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 11 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
RETAIL IN KENYA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 14 Sales in Retail Offline by Channel: Value 2017-2022
Table 15 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 16 Retail Offline Outlets by Channel: Units 2017-2022
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 18 Retail GBO Company Shares: % Value 2018-2022
Table 19 Retail GBN Brand Shares: % Value 2019-2022
Table 20 Retail Offline GBO Company Shares: % Value 2018-2022
Table 21 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 22 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 23 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 24 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 25 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 26 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 27 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 28 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 29 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 30 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources