Table of Content



Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Research Methodology
1.4. Research Assumptions
1.5. List of Data Sources
1.5.1. Secondary Sources
1.5.2. Primary Sources
Chapter 2. Executive Summary
2.1. Market Insights
2.2. Market Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope Outlook
3.1. Market Lineage Outlook
3.2. Adtech Market - Value Chain Analysis
3.3. Adtech Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunity Analysis
3.4. Adtech Market - Porter’s Five Forces Analysis
3.4.1. Supplier power
3.4.2. Buyer power
3.4.3. Substitution threat
3.4.4. Threat from new entrant
3.4.5. Competitive rivalry
3.5. Adtech Market - PESTEL Analysis
3.5.1. Political landscape
3.5.2. Economic landscape
3.5.3. Social landscape
3.5.4. Technology landscape
3.5.5. Environmental landscape
3.5.6. Legal landscape
3.6. COVID-19 Impact Analysis on the Adtech Market
Chapter 4. Adtech Market Solution Outlook
4.1. Solution Analysis & Market Share, 2022 & 2030
4.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
4.2.1. Demand-Side Platforms (DSPs)
4.2.2. Supply-Side Platforms (SSPs)
4.2.3. Ad Networks
4.2.4. Data Management Platforms (DMPs)
4.2.5. Others
Chapter 5. Adtech Market Advertising Type Outlook
5.1. Advertising Type Analysis & Market Share, 2022 & 2030
5.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
5.2.1. Programmatic Advertising
5.2.2. Search Advertising
5.2.3. Display Advertising
5.2.4. Mobile Advertising
5.2.5. Email Marketing
5.2.6. Native Advertising
5.2.7. Others
Chapter 6. Adtech Market Enterprise Size Outlook
6.1. Enterprise Size Analysis & Market Share, 2022 & 2030
6.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
6.2.1. Small and Medium Enterprise (SME)
6.2.2. Large Enterprise
Chapter 7. Adtech Market Platform Outlook
7.1. Adtech Market, By Platform Analysis & Market Share, 2022 & 2030
7.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
7.2.1. Mobile
7.2.2. Web
7.2.3. Others
Chapter 8. Adtech Market Industry Vertical Outlook
8.1. Industry Vertical Analysis & Market Share, 2022 & 2030
8.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
8.2.1. Media & Entertainment
8.2.2. BFSI
8.2.3. Education
8.2.4. Retail & Consumer Goods
8.2.5. IT & Telecom
8.2.6. Healthcare
8.2.7. Others
Chapter 9. Adtech Market: Regional Estimates & Trend Analysis
9.1. Regional Analysis & Market Share, 2022 & 2030
9.2. North America
9.2.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.2.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.2.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.2.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.2.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.2.6. U.S.
9.2.6.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.2.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.2.6.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.2.6.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.2.6.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.2.7. Canada
9.2.7.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.2.7.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.2.7.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.2.7.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.2.7.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.3. Europe
9.3.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.3.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.3.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.3.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.3.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.3.6. U.K.
9.3.6.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.3.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.3.6.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.3.6.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.3.6.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.3.7. Germany
9.3.7.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.3.7.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.3.7.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.3.7.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.3.7.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.3.8. France
9.3.8.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.3.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.3.8.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.3.8.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.3.8.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.4. Asia-Pacific
9.4.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.4.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.4.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.4.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.4.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.4.6. China
9.4.6.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.4.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.4.6.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.4.6.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.4.6.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.4.7. Japan
9.4.7.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.4.7.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.4.7.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.4.7.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.4.7.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.4.8. India
9.4.8.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.4.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.4.8.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.4.8.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.4.8.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.5. Latin America
9.5.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.5.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.5.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.5.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.5.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.5.6. Brazil
9.5.6.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.5.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.5.6.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.5.6.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.5.6.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.5.7. Mexico
9.5.7.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.5.7.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.5.7.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.5.7.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.5.7.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
9.6. Middle East & Africa
9.6.1. Market estimates and forecasts, By Solution, 2017 - 2030 (USD Billion)
9.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
9.6.3. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
9.6.4. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
9.6.5. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
Chapter 10. Adtech Market Competitive Landscape
10.1. Key Market Participants
10.1.1. Adobe
10.1.2. Alibaba Group Holding Limited
10.1.3. Amazon.com, Inc.
10.1.4. Criteo
10.1.5. Facebook Incorporation
10.1.6. Google Incorporation
10.1.7. Microsoft Incorporation
10.1.8. SpotX
10.1.9. Twitter Incorporation
10.1.10. Verizon
10.2. Key Company Market Share Analysis, 2022
10.3. Company Categorization/Position Analysis, 2022
10.4. Strategic Mapping
10.4.1. Expansion
10.4.2. Acquisition
10.4.3. Collaborations
10.4.4. Product/service launch
10.4.5. Partnerships
10.4.6. Others



List of Tables

List of Tables

Table 1 Global Adtech market, 2017 - 2030 (USD Billion)
Table 2 Global market estimates and forecasts by region, 2017 - 2030 (USD Billion)
Table 3 Global market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 4 Global market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 5 Global market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 6 Global market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 7 Global market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 8 North America market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 9 North America market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 10 North America market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 11 North America market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 12 North America market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 13 U.S. market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 14 U.S. market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 15 U.S. market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 16 U.S. market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 17 U.S. market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 18 Canada market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 19 Canada market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 20 Canada market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 21 Canada market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 22 Canada market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 23 Europe market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 24 Europe market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 25 Europe market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 26 Europe market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 27 Europe market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 28 U.K. market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 29 U.K. market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 30 U.K. market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 31 U.K. market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 32 U.K. market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 33 Germany market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 34 Germany market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 35 Germany market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 36 Germany market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 37 Germany market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 38 France market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 39 France market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 40 France market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 41 France market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 42 France market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 43 Asia Pacific market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 44 Asia Pacific market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 45 Asia Pacific market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 46 Asia Pacific market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 47 Asia Pacific market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 48 China market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 49 China market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 50 China market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 51 China market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 52 China market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 53 Japan market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 54 Japan market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 55 Japan market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 56 Japan market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 57 Japan market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 58 India market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 59 India market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 60 India market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 61 India market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 62 India market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 63 Latin America market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 64 Latin America market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 65 Latin America market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 66 Latin America market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 67 Latin America market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 68 Brazil market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 69 Brazil market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 70 Brazil market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 71 Brazil market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 72 Brazil market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 73 Mexico market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 74 Mexico market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 75 Mexico market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 76 Mexico market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 77 Mexico market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
Table 78 Middle East and Africa market estimates and forecasts by solution, 2017 - 2030 (USD Billion)
Table 79 Middle East and Africa market estimates and forecasts by advertising type, 2017 - 2030 (USD Billion)
Table 80 Middle East and Africa market estimates and forecasts by enterprise size, 2017 - 2030 (USD Billion)
Table 81 Middle East and Africa market estimates and forecasts by platform, 2017 - 2030 (USD Billion)
Table 82 Middle East and Africa market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)?