Table of Content

Dairy Products and Alternatives in Serbia
Euromonitor International
February 2023

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN SERBIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased current value and volume sales in 2022
Parents still trust branded baby food more than private label
Stable growth for milk formula over review period
PROSPECTS AND OPPORTUNITIES
Good outlook over forecast period although inflation could pose a challenge
Milk formula appeals but breastfeeding promotion may hinder growth
Players offer promotions to support volume sales
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
CHEESE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy value and volume growth in 2022
Packaged hard cheese is the best-selling type but preferences are changing
Private label benefits from strong domestic supply
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Packaged hard cheese set to remain popular over the forecast period
Modernisation of retailing landscape is likely to contribute to the growth of private label value share over the forecast period
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 NBO Company Shares of Cheese: % Value 2018-2022
Table 37 LBN Brand Shares of Cheese: % Value 2019-2022
Table 38 Distribution of Cheese by Format: % Value 2017-2022
Table 39 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 40 Forecast Sales of Cheese by Category: Value 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued volume decline in 2022
Imlek continues to lead in 2022 thanks to its well-established Moja Kravica yoghurt brand
Sour milk products fares better than yoghurt
PROSPECTS AND OPPORTUNITIES
Minimal growth over forecast period
Functional benefits drives innovation over forecast period
Distribution shifts towards modern outlets
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-the-go consumption recovers for chilled desserts and chilled snacks
Sour cream suffers from less home cooking
Imlek and Ferrero continues to hold on to leading positions
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over forecast period
Foreign players dominate sectors such as chilled snacks, while local players dominate cream
Small local grocers still dominate
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2017-2022
Table 66 Sales of Other Dairy by Category: Value 2017-2022
Table 67 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 68 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 70 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 71 Distribution of Other Dairy by Format: % Value 2017-2022
Table 72 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy value and volume growth, though from small base
International players dominate
High prices limit volume growth
PROSPECTS AND OPPORTUNITIES
Plant-based dairy remains niche
Plant-based milk could increasingly steal value share from dairy milk
Environmental agenda supports plant-based dairy
CATEGORY DATA
Table 76 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 77 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 78 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 79 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 80 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 81 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 82 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 83 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 84 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 85 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth in 2022
Dijamant continues to lead in 2022, thanks to the popularity of its Dobro Jutro (?Good Morning?) margarine brand
Cooking oils with healthier positioning steal value share from butter and spreads
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Increasing price sensitivity leads to frequent discounting
Modern grocery retailers set to increase value share over the forecast period due to modernisation trend
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued volume decline in 2022
Imlek remains the leading company in drinking milk products, while private label is slowly recovering thanks to Lidl
Flavoured milk sees volume growth
PROSPECTS AND OPPORTUNITIES
Volume decline over forecast period
Opportunities for value-added developments
Plant-based milk increasingly steals value share from dairy milk
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 44 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 49 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027