Table of Content

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer


2. Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Nigeria Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Nigeria Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Nigeria Ecommerce - Transaction Volume Trend Analysis, 2019-2028


3. Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Nigeria Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Nigeria Social Commerce - Transaction Volume Trend Analysis, 2019-2028
3.3. Nigeria Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Nigeria Social Commerce Market Share Analysis by Key Players, 2021


4. Nigeria Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Nigeria Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Nigeria Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Nigeria Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Nigeria Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Nigeria Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Nigeria Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Nigeria Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Nigeria Social Commerce Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028


5. Nigeria Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Nigeria Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Nigeria Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Nigeria Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Nigeria Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028


6. Nigeria Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Nigeria Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Nigeria Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Nigeria Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028


7. Nigeria Social Commerce Industry Market Size and Forecast by Location
7.1. Nigeria Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Nigeria Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Nigeria Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028


8. Nigeria Social Commerce Industry Market Size and Forecast by Cities
8.1. Nigeria Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Nigeria Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Nigeria Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Nigeria Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028


9. Nigeria Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Nigeria Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Nigeria Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Nigeria Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Nigeria Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Nigeria Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Nigeria Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Nigeria Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Nigeria Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028


10. Nigeria Social Commerce Industry Market Size and Forecast by Platforms
10.1. Nigeria Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) - Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Nigeria Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Nigeria Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Nigeria Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Nigeria Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2019-2028


11. Nigeria Social Commerce Industry Market Size and Forecast by Contents
11.1. Nigeria Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Nigeria Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Nigeria Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Nigeria Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Nigeria Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Nigeria Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2019-2028


12. Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Nigeria Social Commerce Spend Share by Age Group, 2022
12.2. Nigeria Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Nigeria Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Nigeria Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Nigeria Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Nigeria Social Commerce Share by Income Level, 2022
12.7. Nigeria Social Commerce Share by Gender, 2022


13. Further Reading
13.1. About PayNXT360
13.2. Related Research



List of Figures

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Nigeria Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Nigeria Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Nigeria Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Nigeria Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Nigeria Social Commerce - Transaction Volume (Million), 2019-2028
Figure 7: Nigeria Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 8: Nigeria Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Nigeria Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
Figure 10: Nigeria Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Nigeria Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Nigeria Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Nigeria Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Nigeria Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Nigeria Social Commerce Travel - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Nigeria Social Commerce Hospitality - Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Nigeria Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
Figure 18: Nigeria Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Nigeria Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Nigeria Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Nigeria Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
Figure 22: Nigeria Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Nigeria Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Nigeria Social Commerce Market Share by Location (%), 2022 Vs. 2028
Figure 25: Nigeria Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Nigeria Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Nigeria Social Commerce Market Share by Cities (%), 2022 Vs. 2028
Figure 28: Nigeria Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Nigeria Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Nigeria Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Nigeria Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
Figure 32: Nigeria Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Nigeria Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Nigeria Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Nigeria Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Nigeria Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Nigeria Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Nigeria Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 39: Nigeria Social Commerce Market Share by Platforms (%), 2022 Vs. 2028
Figure 40: Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2019-2028
Figure 41: Nigeria Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 42: Nigeria Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2019-2028
Figure 43: Nigeria Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2019-2028
Figure 44: Nigeria Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2019-2028
Figure 45: Nigeria Social Commerce Market Share by Contents (%), 2022 Vs. 2028
Figure 46: Nigeria Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2019-2028
Figure 47: Nigeria Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2019-2028
Figure 48: Nigeria Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2019-2028
Figure 49: Nigeria Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2019-2028
Figure 50: Nigeria Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2019-2028
Figure 51: Nigeria Social Commerce Share by Age Group (%), 2022
Figure 52: Nigeria Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 53: Nigeria Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 54: Nigeria Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 55: Nigeria Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 56: Nigeria Social Commerce Share by Income Level (%), 2022
Figure 57: Nigeria Social Commerce Share by Gender (%), 2022

List of Tables

Table 1: Nigeria Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Nigeria Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Nigeria Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Nigeria Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Nigeria Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Nigeria Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Nigeria Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Nigeria Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Nigeria Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Nigeria Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Nigeria Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Nigeria Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Nigeria Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Nigeria Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Nigeria Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Nigeria Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Nigeria Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Nigeria Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Nigeria Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Nigeria Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Nigeria Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Nigeria Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Nigeria Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Nigeria Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Nigeria Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Nigeria Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Nigeria Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Nigeria Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Nigeria Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Nigeria Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Nigeria Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Nigeria Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Nigeria Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Nigeria Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Nigeria Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Nigeria Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Nigeria Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Nigeria Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Nigeria Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Nigeria Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Nigeria Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Nigeria Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Nigeria Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028