Table of Content


Chapter 1 Methodology & Scope
1.1 Industry coverage
1.2 Market scope & definitions
1.3 Base estimates & working
1.3.1 Data collection
1.4 Forecast parameters
1.5 COVID-19 impact analysis at country level
1.6 Data validation
1.7 Data sources
1.7.1 Primary
1.7.2 Secondary
1.7.2.1 Paid sources
1.7.2.2 Unpaid sources
Chapter 2 Executive Summary
2.1.1 Business trends
Chapter 3 US Direct-To-Consumer (DTC) Genetic Testing Industry Insights
3.1 Industry landscape, 2018 - 2032
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising public awareness regarding DTC genetic tests
3.2.1.2 Increasing demand for personalized DTC genetic services
3.2.1.3 Rising incidences of genetic disorders
3.2.2 Industry pitfalls & challenges
3.2.2.1 Defects in the DTC testing
3.2.2.2 Data privacy concerns associated with DTC genetic testing
3.3 Growth potential analysis
3.3.1 By test type
3.3.2 By technology
3.3.3 By distribution channel
3.4 COVID-19 impact analysis
3.5 Technology landscape
3.6 Future market trends
3.7 Regulatory landscape
3.8 Value chain analysis
3.9 Data privacy concerns
3.10 U.S. DTC genetic testing - pricing analysis, 2021
3.11 Reimbursement scenario
3.12 Porter’s analysis
3.13 PESTEL analysis
Chapter 4 Competitive Landscape, 2021
4.1 Introduction
4.2 Company matrix analysis, 2021
4.3 Company market share analysis, 2021
4.4 Strategy dashboard, 2021
Chapter 5 US Direct-To-Consumer (DTC) Genetic Testing Market, By Test Type
5.1 Key segment trends
5.2 Carrier testing
5.2.1 Market estimates and forecast, 2018 - 2032 (USD Million & Units)
5.3 Predictive testing
5.3.1 Market estimates and forecast, 2018 - 2032 (USD Million & Units)
5.4 Ancestry & Relationship Testing
5.4.1 Market estimates and forecast, 2018 - 2032 (USD Million & Units)
5.5 Nutrigenomics Testing
5.5.1 Market estimates and forecast, 2018 - 2032 (USD Million & Units)
5.6 Skincare Testing
5.6.1 Market estimates and forecast, 2018 - 2032 (USD Million & Units)
5.7 Others
5.7.1 Market estimates and forecast, 2018 - 2032 (USD Million & Units)
Chapter 6 US Direct-To-Consumer (DTC) Genetic Testing Market, By Technology
6.1 Key segment trends
6.2 Targeted analysis
6.2.1 Market estimates and forecast, 2018 - 2032 (USD Million)
6.3 Single nucleotide polymorphism (SNP) chips
6.3.1 Market estimates and forecast, 2018 - 2032 (USD Million)
6.4 Whole genome sequencing [WGS]
6.4.1 Market estimates and forecast, 2018 - 2032 (USD Million)
Chapter 7 US Direct-To-Consumer (DTC) Genetic Testing Market, By Distribution Channel
7.1 Key segment trends
7.2 Online platforms
7.2.1 Market estimates and forecast, 2018 - 2032 (USD Million)
7.3 Over-the-Counter
7.3.1 Market estimates and forecast, 2018 - 2032 (USD Million)
Chapter 8 Company Profiles
8.1 23andMe, Inc.
8.2 Ancestry
8.3 Counsyl
8.4 Easy DNA
8.5 HomeDNA
8.6 Family Tree DNA (Gene By Gene)
8.7 Full Genome Corporation Inc.
8.8 Helix OpCo LLC
8.9 Identigene, Inc.
8.10 Karmagenes SA
8.11 Living DNA Ltd.
8.12 MyHeritage Ltd.
8.13 Pathway genomics
8.14 Genesis Healthcare Co.
8.15 The SkinDNA Company Pty Ltd
8.16 Ambry Genetics
8.17 Blueprint Genetics Oy
8.18 DNA Genotek Inc.
8.19 Dante Lab
8.20 DNA Diagnostic Center
 



List of Tables

Data Tables
TABLE 1. Product mapping
TABLE 2. Market revenue, by test type (2022)
TABLE 3. Market revenue, by technology (2022)
TABLE 4. Market share, by distribution channel (2022)
TABLE 5. U.S. direct-To-Consumer (DTC) genetic testing market, 2018 - 2024 (USD Million)
TABLE 6. U.S. direct-To-Consumer (DTC) genetic testing market, 2025 - 2032 (USD Million)
TABLE 7. U.S. direct-To-Consumer (DTC) genetic testing market, 2018 - 2024 (Units)
TABLE 8. U.S. direct-To-Consumer (DTC) genetic testing market, 2025 - 2032 (Units)
TABLE 9. U.S. direct-To-Consumer (DTC) genetic testing market, by test type, 2018 - 2024 (USD Million)
TABLE 10. U.S. direct-To-Consumer (DTC) genetic testing market, by test type, 2025 - 2032 (USD Million)
TABLE 11. U.S. direct-To-Consumer (DTC) genetic testing market, by test type, 2018 - 2024 (Units)
TABLE 12. U.S. direct-To-Consumer (DTC) genetic testing market, by test type, 2025 - 2032 (Units)
TABLE 13. U.S. direct-To-Consumer (DTC) genetic testing market, by technology, 2018 - 2024 (USD Million)
TABLE 14. U.S. direct-To-Consumer (DTC) genetic testing market, by technology, 2025 - 2032 (USD Million)
TABLE 15. U.S. direct-To-Consumer (DTC) genetic testing market, by distribution channel, 2018 - 2024 (USD Million)
TABLE 16. U.S. direct-To-Consumer (DTC) genetic testing market, by distribution channel, 2025 - 2032 (USD Million)
TABLE 17. Industry impact forces
TABLE 18. Carrier testing market, 2018 - 2024 (USD Million)
TABLE 19. Carrier testing market, 2025 - 2032 (USD Million)
TABLE 20. Carrier testing market, 2018 - 2024 (Units)
TABLE 21. Carrier testing market, 2025 - 2032 (Units)
TABLE 22. Predictive testing market, 2018 - 2024 (USD Million)
TABLE 23. Predictive testing market, 2025 - 2032 (USD Million)
TABLE 24. Predictive testing market, 2018 - 2024 (Units)
TABLE 25. Predictive testing market, 2025 - 2032 (Units)
TABLE 26. Ancestry & relationship testing market, 2018 - 2024 (USD Million)
TABLE 27. Ancestry & relationship testing market, 2025 - 2032 (USD Million)
TABLE 28. Ancestry & relationship testing market, 2018 - 2024 (Units)
TABLE 29. Ancestry & relationship testing market, 2025 - 2032 (Units)
TABLE 30. Nutrigenomics testing market, 2018 - 2024 (USD Million)
TABLE 31. Nutrigenomics testing market, 2025 - 2032 (USD Million)
TABLE 32. Nutrigenomics testing market, 2018 - 2024 (Units)
TABLE 33. Nutrigenomics testing market, 2025 - 2032 (Units)
TABLE 34. Skincare testing market, 2018 - 2024 (USD Million)
TABLE 35. Skincare testing market, 2025 - 2032 (USD Million)
TABLE 36. Skincare testing market, 2018 - 2024 (Units)
TABLE 37. Skincare testing market, 2025 - 2032 (Units)
TABLE 38. Others market, 2018 - 2024 (USD Million)
TABLE 39. Others market, 2025 - 2032 (USD Million)
TABLE 40. Others market, 2018 - 2024 (Units)
TABLE 41. Others market, 2025 - 2032 (Units)
TABLE 42. Targeted analysis market, 2018 - 2024 (USD Million)
TABLE 43. Targeted analysis market, 2025 - 2032 (USD Million)
TABLE 44. Single nucleotide polymorphism (SNP) chips market, 2018 - 2024 (USD Million)
TABLE 45. Single nucleotide polymorphism (SNP) chips market, 2025 - 2032 (USD Million)
TABLE 46. Whole genome sequencing [WGS] market, 2018 - 2024 (USD Million)
TABLE 47. Whole genome sequencing [WGS] market, 2025 - 2032 (USD Million)
TABLE 48. Online platforms market, 2018 - 2024 (USD Million)
TABLE 49. Online platforms market, 2025 - 2032 (USD Million)
TABLE 50. Over-the-counter market, 2018 - 2024 (USD Million)
TABLE 51. Over-the-counter market, 2025 - 2032 (USD Million)

Charts & Figures
FIG. 1 GMI report coverage: Critical research elements
FIG. 2 Industry segmentation
FIG. 3 Top-down approach
FIG. 4 Market estimation and forecast methodology
FIG. 5 Market forecasting methodology
FIG. 6 Breakdown of primary participants
FIG. 7 Industry landscape, 2018 - 2032 (USD Million)
FIG. 8 Growth potential analysis, by test type
FIG. 9 Growth potential analysis, by technology
FIG. 10 Growth potential analysis, by distribution channel
FIG. 11 Porter’s analysis
FIG. 12 PESTEL analysis
FIG. 13 Company matrix analysis, 2021
FIG. 14 Company market share analysis, 2021
FIG. 15 Strategy dashboard, 2021