Table of Content

1. About this Report
1.1 Summary
1.2 Methodology
1.3 B2C Ecommerce Definitions
1.4 Disclaimer


2. Kenya B2C Ecommerce Market Size and Future Growth Dynamics
2.1 Kenya B2C Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Kenya B2C Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Kenya B2C Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027


3. Kenya Social Commerce Market Size and Forecast
3.1 Kenya Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Kenya Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Kenya Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027


4. Kenya User Statistics and Ratios Of Key Performance Indicators
4.1 Kenya User Statistics, 2022
4.2 Kenya User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Kenya B2C Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Kenya GDP Per Capita Trend Analysis, 2018-2027


5. Kenya B2C Ecommerce Market Share by Key Players, 2022
5.1 Kenya Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Kenya Travel Ecommerce Market Share by Key Players, 2022
5.3 Kenya Food Service Ecommerce Market Share by Key Players, 2022


6. Kenya B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments
6.1 Kenya B2C Ecommerce Market Share by B2C Ecommerce Segments, 2022
6.2 Kenya B2C Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Kenya Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Kenya Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Kenya Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Kenya Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Kenya Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Kenya Other segment Gross Merchandise Value Trend Analysis, 2018-2027


7. Kenya B2C Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Kenya B2C Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Kenya Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Kenya Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Kenya Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Kenya Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Kenya Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Kenya Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Kenya Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Kenya Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Kenya B2C Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027


8. Kenya B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Kenya B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Kenya B2C Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Kenya B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Kenya B2C Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027


9. Kenya B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Kenya B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Kenya Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Kenya Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Kenya Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Kenya Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Kenya Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027


10. Kenya B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Kenya B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Kenya B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Kenya B2C Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Kenya B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Kenya Air Travel Market Share by Sales Channel
10.2.1 Kenya Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Kenya Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Kenya Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Kenya Hotels & Resorts Market Share by Sales Channel
10.3.1 Kenya Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Kenya Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Kenya Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Kenya Taxi Service Market Share by Sales Channel
10.4.1 Kenya Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Kenya Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Kenya Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Kenya Other Segment Market Share by Sales Channel
10.5.1 Kenya Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Kenya Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Kenya Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027


11. Kenya B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Kenya Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Kenya Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Kenya B2C Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027


12. Kenya B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Kenya Market Share by Media and Entertainment Sales Channel, 2022
12.2 Kenya Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Kenya Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Kenya Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Kenya B2C Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027


13. Kenya B2C Ecommerce Market Size and Forecast by Engagement Model
13.1 Kenya B2C Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Kenya B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Kenya B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027

14. Kenya B2C Ecommerce Market Size and Forecast by Location
14.1 Kenya B2C Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Kenya B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Kenya B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027

15. Kenya B2C Ecommerce Market Size and Forecast by Device
15.1 Kenya B2C Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Kenya B2C Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Kenya B2C Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027

16. Kenya B2C Ecommerce Market Size and Forecast by Operating System
16.1 Kenya B2C Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Kenya B2C Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Kenya B2C Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Kenya B2C Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027

17. Kenya B2C Ecommerce Market Size and Forecast by City
17.1 Kenya B2C Ecommerce Market Share by City, 2022 vs. 2027
17.2 Kenya B2C Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Kenya B2C Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Kenya B2C Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027


18. Kenya B2C Ecommerce Market Size and Forecast by Payment Instrument
18.1 Kenya B2C Ecommerce Market Share by Payment Instrument, 2022
18.2 Kenya B2C Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Kenya B2C Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Kenya B2C Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Kenya B2C Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Kenya B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Kenya B2C Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Kenya B2C Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027


19. Kenya B2C Ecommerce by Consumer Demographics
19.1 Kenya B2C Ecommerce Market Share by Age Group, 2022
19.2 Kenya B2C Ecommerce Market Share by Income Level, 2022
19.3 Kenya B2C Ecommerce Market Share by Gender, 2022


20. Further Reading
2.1 About PayNXT360
20.2 Related Research



List of Tables

Table 1: Kenya B2C Ecommerce – Gross Merchandise Value (US$ Million), 2018-2027
Table 2: Kenya B2C Ecommerce – Average Value Per Transaction (US$), 2018-2027
Table 3: Kenya B2C Ecommerce – Gross Merchandise Volume (Million), 2018-2027
Table 4: Kenya Social Commerce – Gross Merchandise Value (US$ Million), 2018-2027
Table 5: Kenya Social Commerce – Average Value Per Transaction (US$), 2018-2027
Table 6: Kenya Social Commerce – Gross Merchandise Volume (Million), 2018-2027
Table 7: Kenya GDP Per Capita (US$), 2018-2027
Table 8: Kenya B2C Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2018-2027
Table 9: Kenya Travel and Hospitality – Gross Merchandise Value (US$ Million), 2018-2027
Table 10: Kenya Online Food Service – Gross Merchandise Value (US$ Million), 2018-2027
Table 11: Kenya Media and Entertainment – Gross Merchandise Value (US$ Million), 2018-2027
Table 12: Kenya Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2018-2027
Table 13: Kenya Technology Products and Services – Gross Merchandise Value (US$ Million), 2018-2027
Table 14: Kenya Other segment Gross Merchandise Value (US$ Million), 2018-2027
Table 15: Kenya Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2018-2027
Table 16: Kenya Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 17: Kenya Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 18: Kenya Appliances and Electronics – Gross Merchandise Value (US$ Million), 2018-2027
Table 19: Kenya Home Improvement – Gross Merchandise Value (US$ Million), 2018-2027
Table 20: Kenya Books, Music & Video – Gross Merchandise Value (US$ Million), 2018-2027
Table 21: Kenya Toys & Hobby – Gross Merchandise Value (US$ Million), 2018-2027
Table 22: Kenya Auto – Gross Merchandise Value (US$ Million), 2018-2027
Table 23: Kenya B2C Ecommerce Other – Gross Merchandise Value (US$ Million), 2018-2027
Table 24: Kenya B2C Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 25: Kenya B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 26: Kenya B2C Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 27: Kenya Air Travel – Gross Merchandise Value (US$ Million), 2018-2027
Table 28: Kenya Train & Bus – Gross Merchandise Value (US$ Million), 2018-2027
Table 29: Kenya Taxi Service – Gross Merchandise Value (US$ Million), 2018-2027
Table 30: Kenya Hotels & Resorts – Gross Merchandise Value (US$ Million), 2018-2027
Table 31: Kenya Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2018-2027
Table 32: Kenya B2C Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 33: Kenya B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 34: Kenya Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 35: Kenya Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 36: Kenya Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 37: Kenya Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027 63
Table 38: Kenya Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 39: Kenya Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 40: Kenya Other- Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 41: Kenya Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 42: Kenya Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 43: Kenya Direct to Consumer– Gross Merchandise Value (US$ Million), 2018-2027
Table 44: Kenya Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 45: Kenya Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 46: Kenya Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 47: Kenya B2C Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 48: Kenya B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 49: Kenya B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 50: Kenya B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 51: Kenya B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 52: Kenya B2C Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2018-2027
Table 53: Kenya B2C Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2018-2027
Table 54: Kenya B2C Ecommerce by iOS/macOS – Gross Merchandise Value (US$ Million), 2018-2027
Table 55: Kenya B2C Ecommerce Android – Gross Merchandise Value (US$ Million), 2018-2027
Table 56: Kenya B2C Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2018-2027
Table 57: Kenya B2C Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2018-2027
Table 58: Kenya B2C Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2018-2027
Table 59: Kenya B2C Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2018-2027
Table 60: Kenya B2C Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2018-2027
Table 61: Kenya B2C Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2018-2027 97
Table 62: Kenya B2C Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2018-2027
Table 63: Kenya B2C Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2018-2027
Table 64: Kenya B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2018-2027
Table 65: Kenya B2C Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2018-2027
Table 66: Kenya B2C Ecommerce Cash – Gross Merchandise Value (US$ Million), 2018-2027