Table of Content

1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.2.1 INCLUSIONS AND EXCLUSIONS 32
1.3 MARKET SCOPE 33
1.3.1 MARKET SEGMENTATION 33
1.3.2 REGIONS COVERED 34
1.3.3 YEARS CONSIDERED 34
1.4 CURRENCY CONSIDERED 35
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021 35
1.5 STAKEHOLDERS 35
2 RESEARCH METHODOLOGY 36
2.1 RESEARCH DATA 36
FIGURE 1 PUBLIC CLOUD MARKET: RESEARCH DESIGN 36
2.1.1 SECONDARY DATA 37
2.1.2 PRIMARY DATA 37
2.1.2.1 Breakup of primaries 38
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 38
2.1.2.2 Key industry insights 38
2.2 MARKET BREAKUP AND DATA TRIANGULATION 39
FIGURE 3 DATA TRIANGULATION 39
2.3 MARKET SIZE ESTIMATION 40
FIGURE 4 PUBLIC CLOUD MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 40
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SERVICES FROM PUBLIC CLOUD VENDORS 41
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF PUBLIC CLOUD VENDORS 42
FIGURE 7 PUBLIC CLOUD MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH: SUPPLY-SIDE ANALYSIS (1/2) 43
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): PUBLIC CLOUD MARKET 43
2.4 MARKET FORECAST 44
TABLE 2 FACTOR ANALYSIS 44
2.5 ASSUMPTIONS 45
2.6 LIMITATIONS 46
3 EXECUTIVE SUMMARY 47
FIGURE 9 PUBLIC CLOUD MARKET SNAPSHOT, 2022–2027 48
FIGURE 10 TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE 49
FIGURE 11 SAAS SEGMENT TO ACCOUNT FOR LARGEST MARKET BY 2027 49
FIGURE 12 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE BY 2027 50
FIGURE 13 BANKING, FINANCIAL SERVICES, AND INSURANCE TO BE DOMINANT VERTICAL BY 2027 51
FIGURE 14 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 52
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN PUBLIC CLOUD MARKET 53
FIGURE 15 DRASTIC GEOGRAPHIC CHANGE AND TECHNOLOGICAL EVOLUTION TO DRIVE GROWTH 53
4.2 PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022 VS. 2027 54
FIGURE 16 SAAS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2022 54
4.3 PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027 54
FIGURE 17 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2022 54
4.4 PUBLIC CLOUD MARKET, BY VERTICAL, 2022 VS. 2027 55
FIGURE 18 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR LARGEST MARKET SHARE IN 2022 55
4.5 PUBLIC CLOUD MARKET, BY REGION, 2022 VS. 2027 55
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 55
5 MARKET OVERVIEW AND INDUSTRY TRENDS 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PUBLIC CLOUD MARKET 57
5.2.1 DRIVERS 57
5.2.1.1 Increasing cloud spending driving demand for public cloud services 57
5.2.1.2 Big data, AI, and ML integration with cloud 58
5.2.1.3 Increased return on investments with lower infrastructure and storage costs 58
5.2.2 RESTRAINTS 58
5.2.2.1 Growing security concerns 58
5.2.2.2 Businesses in developing regions limit level of technical expertise 59
5.2.3 OPPORTUNITIES 59
5.2.3.1 Improved effectiveness for hosting applications in public cloud 59
5.2.3.2 Collaboration in market to grow for serverless applications 59
5.2.3.3 Increased use of internet and expansion of digital content 60
5.2.4 CHALLENGES 60
5.2.4.1 Higher costs associated with cloud data storage 60
5.2.4.2 Fear of vendor lock-in 60
5.3 CASE STUDY ANALYSIS 60
5.3.1 CNS TREASURY TO LOWER EXPENSES AND IMPROVE PERFORMANCE OF ITS TREASURY RISK MANAGEMENT APPLICATION WITH HELP OF RACKSPACE TECHNOLOGY 61
5.3.2 EKCO HELPED HARNEY WESTWOOD & RIEGELS LLP TO TRANSITION FROM MSP TO GLOBAL OR PUBLIC CLOUD 62
5.3.3 VMWARE CLOUD ON AWS OFFERS CLOUD AGILITY WITHOUT CHALLENGES OF FULL MIGRATION 63
5.3.4 CITRIX ENABLES AUTODESK TO ADVANCE ITS DIGITIZATION 64
5.3.5 ANKABUT ESTABLISHED BEST EDUCATION CLOUD WITH HUAWEI FULL CLOUD STACK SERVICES 65
5.4 ECOSYSTEM 66
FIGURE 21 PUBLIC CLOUD MARKET ECOSYSTEM 66
5.5 VALUE CHAIN ANALYSIS 67
FIGURE 22 PUBLIC CLOUD MARKET: VALUE CHAIN ANALYSIS 67
5.6 PATENT ANALYSIS 68
FIGURE 23 NUMBER OF PATENTS PUBLISHED, 2011–2021 68
FIGURE 24 TOP TEN PATENT APPLICANTS (GLOBAL) IN 2021 68
TABLE 3 TOP PATENT OWNERS 69
5.7 PRICING ANALYSIS 69
5.7.1 AVERAGE SELLING PRICES OF KEY PLAYERS, BY SERVICE 70
TABLE 4 PUBLIC CLOUD MARKET: PRICING LEVELS 70
5.7.2 AVERAGE SELLING PRICE TRENDS 71
TABLE 5 PUBLIC CLOUD MARKET: AVERAGE PRICING LEVELS (USD) 71
5.8 TECHNOLOGY ANALYSIS 71
5.8.1 ARTIFICIAL INTELLIGENCE 71
5.8.2 BIG DATA 72
5.8.3 INTERNET OF THINGS 72
5.8.4 DATA ANALYTICS 72
5.8.5 MACHINE LEARNING 73
5.9 PORTER’S FIVE FORCES ANALYSIS 73
FIGURE 25 PORTER’S FIVE FORCES ANALYSIS: PUBLIC CLOUD MARKET 73
TABLE 6 PORTER’S FIVE FORCES ANALYSIS: PUBLIC CLOUD MARKET 74
5.9.1 THREAT FROM NEW ENTRANTS 74
5.9.2 THREAT FROM SUBSTITUTES 74
5.9.3 BARGAINING POWER OF SUPPLIERS 74
5.9.4 BARGAINING POWER OF BUYERS 74
5.9.5 DEGREE OF COMPETITION 75
5.10 REGULATORY LANDSCAPE 75
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 10 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
5.10.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 80
5.10.3 GENERAL DATA PROTECTION REGULATION 80
5.10.4 SEC RULE 17A-4 80
5.10.5 ISO/IEC 27001 80
5.10.6 SYSTEM AND ORGANIZATION CONTROLS 2 TYPE II COMPLIANCE 80
5.10.7 FINANCIAL INDUSTRY REGULATORY AUTHORITY 80
5.10.8 FREEDOM OF INFORMATION ACT 81
5.10.9 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 81
5.11 KEY CONFERENCES AND EVENTS, 2022–2023 81
TABLE 11 PUBLIC CLOUD MARKET: KEY CONFERENCES AND EVENTS 81
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 82
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 82
FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS 82
TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS 82
5.12.2 BUYING CRITERIA 82
FIGURE 27 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 83
TABLE 13 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 83
5.13 TRENDS/DISRUPTIONS IMPACTING BUYERS 84
FIGURE 28 PUBLIC CLOUD MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 84
6 PUBLIC CLOUD MARKET, BY SERVICE MODEL 85
6.1 INTRODUCTION 86
FIGURE 29 SAAS SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 86
6.1.1 SERVICE MODELS: PUBLIC CLOUD MARKET DRIVERS 86
TABLE 14 PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION) 87
TABLE 15 PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION) 87
6.2 INFRASTRUCTURE AS A SERVICE 87
6.2.1 NEED TO ENHANCE INFRASTRUCTURE SCALABILITY AND PERFORMANCE 87
TABLE 16 INFRASTRUCTURE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 88
TABLE 17 INFRASTRUCTURE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 88
6.3 PLATFORM AS A SERVICE 88
6.3.1 NEED TO FIX PUBLIC PAAS ISSUES DUE TO LEGAL CONSTRAINTS ON CONTROL, SECURITY, AND COMPLIANCE 88
TABLE 18 PLATFORM AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 89
TABLE 19 PLATFORM AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 89
6.4 SOFTWARE AS A SERVICE 89
6.4.1 GROWING NEED TO STRING TOGETHER DISPARATE DATA OBJECTS, EVENTS, AND AUTOMATION 89
TABLE 20 SOFTWARE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 90
TABLE 21 SOFTWARE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 90
7 PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE 91
7.1 INTRODUCTION 92
FIGURE 30 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE IN 2022 92
7.1.1 ORGANIZATION SIZE: PUBLIC CLOUD MARKET DRIVERS 92
TABLE 22 PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 93
TABLE 23 PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 93
7.2 LARGE ENTERPRISES 93
7.2.1 NEED TO INCREASE PENETRATION IN PUBLIC CLOUD LANDSCAPE TO SERVE BETTER SERVICE QUALITY 93
TABLE 24 LARGE ENTERPRISES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 94
TABLE 25 LARGE ENTERPRISES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 94
TABLE 26 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2017–2021 (USD BILLION) 94
TABLE 27 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2022–2027 (USD BILLION) 95
TABLE 28 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2017–2021 (USD BILLION) 95
TABLE 29 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2022–2027 (USD BILLION) 95
TABLE 30 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2017–2021 (USD BILLION) 96
TABLE 31 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2022–2027 (USD BILLION) 96
TABLE 32 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2017–2021 (USD BILLION) 96
TABLE 33 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2022–2027 (USD BILLION) 97
TABLE 34 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2017–2021 (USD BILLION) 97
TABLE 35 LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2022–2027 (USD BILLION) 97
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 98
7.3.1 CLOUD SERVICES TO EMPOWER SMES TO HOST THEIR APPLICATIONS 98
TABLE 36 SMES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 98
TABLE 37 SMES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 98
TABLE 38 SMES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2017–2021 (USD BILLION) 99
TABLE 39 SMES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2022–2027 (USD BILLION) 99
TABLE 40 SMES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2017–2021 (USD BILLION) 99
TABLE 41 SMES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2022–2027 (USD BILLION) 100
TABLE 42 SMES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2017–2021 (USD BILLION) 100
TABLE 43 SMES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2022–2027 (USD BILLION) 101
TABLE 44 SMES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2017–2021 (USD BILLION) 101
TABLE 45 SMES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2022–2027 (USD BILLION) 101
TABLE 46 SMES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2017–2021 (USD BILLION) 102
TABLE 47 SMES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2022–2027 (USD BILLION) 102
8 PUBLIC CLOUD MARKET, BY VERTICAL 103
8.1 INTRODUCTION 104
FIGURE 31 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 104
8.1.1 VERTICALS: PUBLIC CLOUD MARKET DRIVERS 105
TABLE 48 PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION) 105
TABLE 49 PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION) 106
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 106
8.2.1 PUBLIC CLOUD DECREASES EXPENSES, ENCOURAGES INNOVATION, AND INCREASES FLEXIBILITY 106
TABLE 50 BFSI: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 107
TABLE 51 BFSI: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 107
8.3 ENERGY AND UTILITIES 107
8.3.1 PUBLIC CLOUD HELPS ACCELERATE BUSINESS DECISIONS BY REFRESHING DATA WAREHOUSE STRATEGY 107
TABLE 52 ENERGY AND UTILITIES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 108
TABLE 53 ENERGY AND UTILITIES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 108
8.4 GOVERNMENT AND PUBLIC SECTOR 108
8.4.1 NEED TO RESOLVE SECURITY AND PRIVACY CONCERNS 108
TABLE 54 GOVERNMENT AND PUBLIC SECTOR: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 109
TABLE 55 GOVERNMENT AND PUBLIC SECTOR: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 109
8.5 TELECOMMUNICATIONS 109
8.5.1 FEAR OF VENDOR LOCK-IN TO BE PERVASIVE 109
TABLE 56 TELECOMMUNICATIONS: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 110
TABLE 57 TELECOMMUNICATIONS: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 110
8.6 IT AND ITES 111
8.6.1 INVEST IN NEW TECHNOLOGIES TO GAIN EFFICIENCY, INNOVATION, AND ATTRACT CONSUMERS 111
TABLE 58 IT AND ITES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 111
TABLE 59 IT AND ITES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 111
8.7 RETAIL AND CONSUMER GOODS 112
8.7.1 RETAILERS MOVE TO CLOUD TO CREATE NEW CUSTOMER EXPERIENCES 112
TABLE 60 RETAIL AND CONSUMER GOODS: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 112
TABLE 61 RETAIL AND CONSUMER GOODS: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 112
8.8 MANUFACTURING 113
8.8.1 ACCESSING MANUFACTURING DATA VIA CLOUD TO BE BETTER SERVICE THAN USING INTERNAL IT INFRASTRUCTURE 113
TABLE 62 MANUFACTURING: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 113
TABLE 63 MANUFACTURING: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 113
8.9 MEDIA AND ENTERTAINMENT 114
8.9.1 HYBRID AND/OR MULTI-CLOUD DEPLOYMENTS ALLOW WORKLOADS TO BE SHIFTED ACROSS PUBLIC AND PRIVATE INFRASTRUCTURES 114
TABLE 64 MEDIA AND ENTERTAINMENT: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 114
TABLE 65 MEDIA AND ENTERTAINMENT: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 114
8.10 HEALTHCARE AND LIFE SCIENCES 115
8.10.1 PATIENT DATA ACCESSED REMOTELY USING PUBLIC CLOUD 115
TABLE 66 HEALTHCARE AND LIFE SCIENCES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 115
TABLE 67 HEALTHCARE AND LIFE SCIENCES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 115
8.11 OTHER VERTICALS 116
TABLE 68 OTHER VERTICALS: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 116
TABLE 69 OTHER VERTICALS: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 116
9 PUBLIC CLOUD MARKET, BY REGION 117
9.1 INTRODUCTION 118
FIGURE 32 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE BY 2027 118
TABLE 70 PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION) 118
TABLE 71 PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION) 119
9.2 NORTH AMERICA 119
9.2.1 NORTH AMERICA: PUBLIC CLOUD MARKET DRIVERS 119
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 120
TABLE 72 NORTH AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION) 120
TABLE 73 NORTH AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION) 121
TABLE 74 NORTH AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 121
TABLE 75 NORTH AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 121
TABLE 76 NORTH AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION) 122
TABLE 77 NORTH AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION) 122
TABLE 78 NORTH AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 123
TABLE 79 NORTH AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 123
9.2.2 US 123
9.2.2.1 Presence of public cloud providers to drive market 123
TABLE 80 US: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 123
TABLE 81 US: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 124
9.2.3 CANADA 124
9.2.3.1 Government initiatives and security advancements to fuel adoption of public cloud services 124
TABLE 82 CANADA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 124
TABLE 83 CANADA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 125
9.3 EUROPE 125
9.3.1 EUROPE: PUBLIC CLOUD MARKET DRIVERS 125
FIGURE 34 EUROPE: MARKET SNAPSHOT 126
TABLE 84 EUROPE: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION) 126
TABLE 85 EUROPE: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION) 127
TABLE 86 EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 127
TABLE 87 EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 127
TABLE 88 EUROPE: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION) 127
TABLE 89 EUROPE: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION) 128
TABLE 90 EUROPE: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 128
TABLE 91 EUROPE: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 129
9.3.2 UK 129
9.3.2.1 Higher adoption rate of cloud technologies to boost market 129
TABLE 92 UK: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 129
TABLE 93 UK: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 130
9.3.3 GERMANY 130
9.3.3.1 SMES adopting public cloud for cost reduction to drive market 130
TABLE 94 GERMANY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 130
TABLE 95 GERMANY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 130
9.3.4 FRANCE 131
9.3.4.1 French government support for adoption of cloud technologies driving market 131
TABLE 96 FRANCE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 131
TABLE 97 FRANCE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 131
9.3.5 SPAIN 132
9.3.5.1 Need to solve vendor lock-in issue to boost market 132
TABLE 98 SPAIN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 132
TABLE 99 SPAIN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 132
9.3.6 ITALY 133
9.3.6.1 Need to accelerate digital transformation to drive market 133
TABLE 100 ITALY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 133
TABLE 101 ITALY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 133
9.3.7 NETHERLANDS 134
9.3.7.1 High internet penetration to drive market 134
TABLE 102 NETHERLANDS: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 134
TABLE 103 NETHERLANDS: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 134
9.3.8 REST OF EUROPE 135
TABLE 104 REST OF EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 135
TABLE 105 REST OF EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 135
9.4 ASIA PACIFIC 136
9.4.1 ASIA PACIFIC: CLOUD COMPUTING MARKET DRIVERS 136
FIGURE 35 ASIA PACIFIC: REGIONAL SNAPSHOT 137
TABLE 106 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION) 137
TABLE 107 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION) 138
TABLE 108 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 138
TABLE 109 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 138
TABLE 110 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION) 139
TABLE 111 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION) 139
TABLE 112 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 140
TABLE 113 ASIA PACIFIC: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 140
9.4.2 CHINA 140
9.4.2.1 Need to ensure data security in public cloud to drive market 140
TABLE 114 CHINA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 141
TABLE 115 CHINA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 141
9.4.3 JAPAN 141
9.4.3.1 High involvement of SMEs in cloud adoption to boost market 141
TABLE 116 JAPAN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 142
TABLE 117 JAPAN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 142
9.4.4 AUSTRALIA 142
9.4.4.1 Continuous upgrades to companies’ IT infrastructure to drive market 142
TABLE 118 AUSTRALIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 143
TABLE 119 AUSTRALIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 143
9.4.5 SINGAPORE 143
9.4.5.1 Growing investments in new technologies to drive market 143
TABLE 120 SINGAPORE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 144
TABLE 121 SINGAPORE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 144
9.4.6 INDIA 144
9.4.6.1 Increasing access to internet to boost adoption of cloud services 144
TABLE 122 INDIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 144
TABLE 123 INDIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 145
9.4.7 SOUTH KOREA 145
9.4.7.1 Increasing number of vendors and attractive kick-start packages to drive market 145
TABLE 124 SOUTH KOREA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 145
TABLE 125 SOUTH KOREA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 145
9.4.8 REST OF ASIA PACIFIC 146
TABLE 126 REST OF ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 146
TABLE 127 REST OF ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 146
9.5 MIDDLE EAST AND AFRICA 147
9.5.1 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET DRIVERS 147
TABLE 128 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION) 147
TABLE 129 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION) 147
TABLE 130 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 148
TABLE 131 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 148
TABLE 132 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION) 148
TABLE 133 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION) 149
TABLE 134 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 149
TABLE 135 MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 150
9.5.2 KINGDOM OF SAUDI ARABIA 150
9.5.2.1 Lack of skilled local professionals to drive market 150
TABLE 136 KINGDOM OF SAUDI ARABIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 150
TABLE 137 KINGDOM OF SAUDI ARABIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 151
9.5.3 UNITED ARAB EMIRATES 151
9.5.3.1 Rising digital transformation to boost market 151
TABLE 138 UAE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 151
TABLE 139 UAE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 151
9.5.4 QATAR 152
9.5.4.1 Rising government investments and economic development to drive market 152
TABLE 140 QATAR: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 152
TABLE 141 QATAR: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 153
9.5.5 SOUTH AFRICA 153
9.5.5.1 High adoption of cloud services by startups due to low costs to drive market 153
TABLE 142 SOUTH AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 153
TABLE 143 SOUTH AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 154
9.5.6 REST OF MIDDLE EAST AND AFRICA 154
TABLE 144 REST OF MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 154
TABLE 145 REST OF MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 155
9.6 LATIN AMERICA 155
9.6.1 LATIN AMERICA: PUBLIC CLOUD MARKET DRIVERS 155
TABLE 146 LATIN AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION) 156
TABLE 147 LATIN AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION) 157
TABLE 148 LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 157
TABLE 149 LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 157
TABLE 150 LATIN AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION) 158
TABLE 151 LATIN AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION) 158
TABLE 152 LATIN AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 159
TABLE 153 LATIN AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 159
9.6.2 BRAZIL 159
9.6.2.1 Growing digital transformation engagement to drive market 159
TABLE 154 BRAZIL: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 160
TABLE 155 BRAZIL: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 160
9.6.3 MEXICO 160
9.6.3.1 Major digital transformation in telecom industry to boost market 160
TABLE 156 MEXICO: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 161
TABLE 157 MEXICO: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 162
9.6.4 REST OF LATIN AMERICA 162
TABLE 158 REST OF LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION) 163
TABLE 159 REST OF LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION) 163
10 COMPETITIVE LANDSCAPE 164
10.1 INTRODUCTION 164
10.2 MARKET EVALUATION FRAMEWORK 164
FIGURE 36 MARKET EVALUATION FRAMEWORK, 2019–2022 164
10.3 MARKET SHARE OF KEY VENDORS PUBLIC CLOUD MARKET IN 2022 165
TABLE 160 MARKET SHARE OF KEY VENDORS IN 2022 165
10.4 KEY PLAYER STRATEGIES/RIGHT TO WIN 165
10.4.1 OVERVIEW OF STRATEGIES BY KEY PUBLIC CLOUD VENDORS 165
10.5 MARKET SHARE OF TOP VENDORS 169
FIGURE 37 PUBLIC CLOUD MARKET: VENDOR SHARE ANALYSIS 169
10.6 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS 170
FIGURE 38 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2017–2021 170
10.7 COMPANY EVALUATION QUADRANT 170
10.7.1 STARS 171
10.7.2 EMERGING LEADERS 171
10.7.3 PERVASIVE PLAYERS 171
10.7.4 PARTICIPANTS 171
FIGURE 39 PUBLIC CLOUD MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021 172
10.8 COMPANY PRODUCT FOOTPRINT ANALYSIS 173
10.8.1 COMPETITIVE BENCHMARKING OF KEY PLAYERS 173
TABLE 161 COMPANY FOOTPRINT, BY SERVICE MODEL 173
TABLE 162 COMPANY FOOTPRINT, BY REGION 173
TABLE 163 OVERALL COMPANY FOOTPRINT 174
10.9 EVALUATION QUADRANT FOR STARTUPS/SMES 174
10.9.1 PROGRESSIVE COMPANIES 174
10.9.2 RESPONSIVE COMPANIES 174
10.9.3 DYNAMIC COMPANIES 175
10.9.4 STARTING BLOCKS 175
FIGURE 40 PUBLIC CLOUD MARKET: SME EVALUATION QUADRANT, 2021 175
10.10 SME/STARTUP PRODUCT FOOTPRINT ANALYSIS 176
TABLE 164 SME/STARTUP SERVICE MODEL FOOTPRINT 176
TABLE 165 SME/STARTUP REGION FOOTPRINT 176
TABLE 166 SME/STARTUP OVERALL FOOTPRINT 177
10.10.1 COMPETITIVE BENCHMARKING 177
TABLE 167 PUBLIC CLOUD MARKET: DETAILED LIST OF KEY STARTUP/SME 177
10.11 COMPETITIVE SCENARIO 178
TABLE 168 PUBLIC CLOUD MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2019–2022 178
TABLE 169 PUBLIC CLOUD MARKET: DEALS, 2019–2022 187
11 COMPANY PROFILES 200
(Business overview, Services offered, Recent Developments, MNM view)*
11.1 MAJOR PLAYERS 200
11.1.1 AWS 200
TABLE 170 AWS: BUSINESS OVERVIEW 200
FIGURE 41 AWS: COMPANY SNAPSHOT 201
TABLE 171 AWS: SERVICES OFFERED 201
TABLE 172 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS 203
TABLE 173 AWS: DEALS 205
11.1.2 MICROSOFT 208
TABLE 174 MICROSOFT: BUSINESS OVERVIEW 208
FIGURE 42 MICROSOFT: COMPANY SNAPSHOT 209
TABLE 175 MICROSOFT: SERVICES OFFERED 209
TABLE