Table of Content

1 Markets
1.1 Product Definition
1.1.1 Inclusion and Exclusion
1.1.2 Scope of Work
1.2 Market Overview
1.2.1 DTC Wellness Testing Workflow
1.2.2 Current Market Scenario
1.2.3 Technology Trends
1.2.4 Market Footprint and Growth Potential
1.3 COVID-19 Impact on U.S. DTC Wellness Testing Market
1.3.1 COVID-19 Impact: Current Scenario of the Market
1.3.1.1 Impact on Market Growth and Challenges
1.3.1.2 Impact on Market Players
1.3.2 Future Prospects of DTC Wellness Testing during COVID-19
1.3.3 Pre-COVID-19 and Post COVID-19 Impact Assessment
1.4 Pricing Analysis (by Test)

2 Industry Insight
2.1 Patent Analysis
2.1.1 Patent Filing Trend
2.1.1.1 Patent Analysis (by Year)
2.2 Legal Requirements
2.2.1 Regulation of DTC Wellness Tests in the U.S.
2.2.1.1 U.S. FDA Regulations
2.2.1.2 Role of the American Association for Clinical Chemistry (AACC)

3 Market Dynamics
3.1 Overview
3.1.1 Market Drivers
3.1.1.1 Rising Awareness and Alluring Advantages of DTC Wellness Testing
3.1.1.2 Increasing Demand for Transparency in Testing Performance
3.1.1.3 Emerging Market Players Catering to DTC Concept during COVID-19
3.1.2 Market Restraints
3.1.2.1 Controlled DTC Wellness Testing and Regulations in the U.S.
3.1.2.2 Data Privacy Concerns
3.1.3 Market Opportunities
3.1.3.1 Expanding Geographic Reach of Companies in the Direct-to-Consumer Test Space
3.1.3.2 Burgeoning Direct-to-Consumer Testing Services Market

4 Competitive Landscape
4.1 Competitive Landscape
4.1.1 Acquisitions
4.1.2 Synergistic Activities
4.1.3 Product Launches and Approvals
4.1.4 Business Expansion
4.1.5 Funding
4.1.6 Others
4.2 Market Share Analysis (2021)
4.3 Growth-Share Analysis (2021)
4.3.1 Growth-Share Analysis (by Offering)
4.3.2 Growth-Share Analysis (by Distribution Channel)
4.4 U.S. DTC Wellness Testing Market: Stakeholder Analysis (N=20)
4.4.1 Current Trend of U.S. DTC Wellness Testing
4.4.2 Role of Companies in the DTC Wellness Testing in the U.S.
4.4.3 Distribution Channel in the U.S. DTC Wellness Testing Market
4.4.4 State-wise DTC Wellness Testing

5 U.S. DTC Wellness Testing Market, by Test Type, ($Million), 2021 - 2032
5.1 Overview
5.1.1 Hormone
5.1.1.1 Fertility Hormone Testing
5.1.1.2 Insulin Sensitivity
5.1.1.3 Insulin Resistance
5.1.1.4 Other Hormone Test Type
5.1.2 Micronutrients
5.1.3 Food Intolerance
5.1.4 Food Sensitivity
5.1.5 COVID-19 DTC Test
5.1.6 Infectious Disease Tests
5.1.7 Other Test Type

6 U.S. DTC Wellness Testing Market, by Offering, By Value ($Million), 2021-2032
6.1 Overview
6.1.1 Test Panel
6.1.2 Test Strips
6.1.3 Digital Monitoring Instruments
6.1.4 Other Offering Type

7 U.S. DTC Wellness Testing Market, by Distribution Channel, By Value ($Million), 2021-2032
7.1 Overview
7.1.1 Online
7.1.2 Over-the-Counter

8 U.S. DTC Wellness Testing Market, by Sample Type, By Value ($Million), 2021-2032
8.1 Overview
8.1.1 Blood
8.1.2 Urine
8.1.3 Saliva
8.1.4 Other Sample Type

9 U.S. DTC Wellness Testing Market, by Region, ($Million), 2021-2032
9.1 Overview
9.1.1 Southern U.S.
9.1.2 Midwest U.S.
9.1.3 Mid-Atlantic U.S.
9.1.4 West U.S.
9.1.5 Southwest U.S.
9.1.6 New England

10 Market – Competitive Benchmarking & Company Profiles
10.1 Overview
10.2 23andMe Inc.
10.2.1 Company Overview
10.2.2 Role of 23andMe Inc. in the U.S. Direct-to-Consumer Wellness Testing Market
10.2.3 Key Competitors of the Company
10.2.4 Key Customers of the Company
10.2.5 Corporate Strategies
10.2.6 Financials
10.2.7 Analyst Perspectives
10.3 Cue.
10.3.1 Company Overview
10.3.2 Role of Cue. in the U.S. DTC Wellness Testing Market
10.3.3 Key Competitors of the Company
10.3.4 Key Customers of the Company
10.3.5 Corporate Strategies
10.3.6 Business Strategies
10.3.7 Financials
10.3.8 Analyst Perspectives
10.4 Everlywell, Inc.
10.4.1 Company Overview
10.4.2 Role of Everlywell, Inc. in the U.S. Direct-to-Consumer Wellness Testing Market
10.4.3 Key Competitors of the Company
10.4.4 Key Customers of the Company
10.4.5 Corporate Strategies
10.4.6 Business Strategies
10.4.7 Analyst Perspectives
10.5 Kindbody
10.5.1 Company Overview
10.5.2 Role of Kindbody in the U.S. Direct-to-Consumer Wellness Testing Market
10.5.3 Key Competitors of the Company
10.5.4 Key Customers of the Company
10.5.5 Corporate Strategies
10.5.6 Business Strategies
10.5.7 Analyst Perspectives
10.6 Laboratory Corporation of America Holdings
10.6.1 Company Overview
10.6.2 Role of Laboratory Corporation of America Holdings in the U.S. DTC Wellness Testing Market
10.6.3 Key Competitors of the Company
10.6.4 Key Customers of the Company
10.6.5 Corporate Strategies
10.6.6 Financials
10.6.7 Analyst Perspectives
10.7 LetGetChecked (PrivaPath Diagnostics Ltd.)
10.7.1 Company Overview
10.7.2 Role of LetsGetChecked in the U.S. Direct-to-Consumer Wellness Testing Market
10.7.3 Key Competitors of the Company
10.7.4 Key Customers of the Company
10.7.5 Corporate Strategies
10.7.6 Business Strategies
10.7.7 Analyst Perspectives
10.8 myLAB Box.
10.8.1 Company Overview
10.8.2 Role of myLAB Box. In the U.S. Direct-to-Consumer Wellness Testing Market
10.8.3 Key Competitors of the Company
10.8.4 Key Customers of the Company
10.8.5 Analyst Perspectives
10.9 Myriad Genetics, Inc.
10.9.1 Company Overview
10.9.2 Role of Myriad Genetics, Inc. in the U.S. Direct-to-Consumer Wellness Testing Market
10.9.3 Key Competitors of the Company
10.9.4 Key Customers of the Company
10.9.5 Corporate Strategies
10.9.6 Financials
10.9.7 Key Insights about the Financial Health of the Company
10.9.8 Analyst Perspective
10.1 Quest Diagnostics
10.10.1 Company Overview
10.10.2 Role of Quest Diagnostics in the U.S. DTC Wellness Testing Market
10.10.3 Key Competitors of the Company
10.10.4 Key Customers of the Company
10.10.5 Corporate Strategies
10.10.6 Business Strategies
10.10.7 Financials
10.10.8 Analyst Perspectives
10.11 Ro (Modern Fertility)
10.11.1 Company Overview
10.11.2 Role of Ro in the U.S. Direct-to-Consumer Wellness Testing Market
10.11.3 Key Competitors of the Company
10.11.4 Key Customers of the Company
10.11.5 Corporate Strategies
10.11.6 Business Strategies
10.11.7 Analyst Perspectives
10.12 Tomorrow’s Health
10.12.1 Company Overview
10.12.2 Role of Tomorrow’s Health. In the U.S. Direct-to-Consumer Wellness Testing Market
10.12.3 Key Competitors of the Company
10.12.4 Key Customers of the Company
10.12.5 Analyst Perspectives
10.13 Viome Life Sciences, Inc.
10.13.1 Company Overview
10.13.2 Role of Viome Life Sciences, Inc. in the U.S. Direct-to-Consumer Wellness Testing Market
10.13.3 Key Competitors of the Company
10.13.4 Key Customers of the Company
10.13.5 Corporate Strategies
10.13.6 Business Strategies
10.13.7 Analyst Perspectives
10.14 Emerging Companies
10.14.1 Spot Health, Inc.
10.14.2 CRI Genetics
10.14.3 Color Genomics
List of Figures
Figure 1: Impact Analysis of Market Drivers and Market Challenges on the U.S. DTC Wellness Testing Market
Figure 2: U.S. DTC Wellness Testing Market (by Test Type), $Million, 2021 and 2032
Figure 3: U.S. DTC Wellness Testing Market (by Offering), $Million, 2021 and 2032
Figure 4: U.S. DTC Wellness Testing Market (by Distribution Channel), $Million, 2021 and 2032
Figure 5: U.S. DTC Wellness Testing Market (by Sample Type), $Million, 2021 and 2032
Figure 6: U.S. DTC Wellness Testing Market (by Region), $Million, 2021 and 2032
Figure 7: U.S. DTC Wellness Testing Market Research Methodology
Figure 8: Bottom-Up Approach (Segment-Wise Analysis)
Figure 9: Top-Down Approach (Segment-Wise Analysis)
Figure 10: U.S. DTC Wellness Testing Market: Segmentation
Figure 11: DTC At-Home Collection Kit Workflow
Figure 12: Impact of COVID-19 on the U.S. DTC Wellness Testing Market
Figure 13: U.S. DTC Wellness Testing Market: COVID-19 Impact
Figure 14: Pricing of U.S. DTC Wellness Test Type
Figure 15: Year-Wise Analysis of Patents Related to DTC Wellness Testing, January 2019-December 2022
Figure 16: U.S. DTC Wellness Testing Market - Market Dynamics
Figure 17: Share of Key Developments and Strategies, January 2019-December 2022
Figure 18: Share of Acquisitions (by Company), January 2019-December 2022
Figure 19: Synergistic Activities Share (by Company), January 2019-December 2022
Figure 20: Product Launches and Approvals (by Company), January 2019-April 2022
Figure 21: Share of Business Expansion Activities (by Company), January 2019-December 2022
Figure 22: Share of Funding Activities (by Company), January 2019-December 2022
Figure 23: Market Share Analysis for U.S. DTC Wellness Testing Market, ($Million), 2021
Figure 24: Growth-Share Analysis of the U.S. DTC Wellness Testing Market (by Offering), 2021
Figure 25: Growth-Share Matrix for U.S. DTC Wellness Testing Market (by Distribution Channel), 2021
Figure 26: Role of Major Giants in DTC Wellness Testing in the U.S.
Figure 27: Share of Online and Over-the-Counter Distribution Channel
Figure 28: U.S. DTC Wellness Testing Market (by Test Type)
Figure 29: Share of U.S. DTC Wellness Testing Market (by Test Type), ($Million), 2021 and 2032
Figure 30: Workflow of DTC Testing for Customers
Figure 31: U.S. DTC Wellness Testing Market (Hormone), ($Million), 2021-2032
Figure 32: U.S. DTC Wellness Testing Market (Fertility Hormone Testing), ($Million), 2021-2032
Figure 33: Burden of Diabetes in the U.S.
Figure 34: U.S. DTC Wellness Testing Market (Insulin Sensitivity), ($Million), 2021-2032
Figure 35: U.S. DTC Wellness Testing Market (Insulin Resistance), ($Million), 2021-2032
Figure 36: U.S. DTC Wellness Testing Market (Other Hormone Test Type), ($Million), 2021-2032
Figure 37: Micronutrient Test Components
Figure 38: Facts on Vitamin Deficiency in Americans
Figure 39: U.S. DTC Wellness Testing Market (Micronutrients), ($Million), 2021-2032
Figure 40: U.S. DTC Wellness Testing Market (Food Intolerance), ($Million), 2021-2032
Figure 41: U.S. DTC Wellness Testing Market (Food Sensitivity), ($Million), 2021-2032
Figure 42: U.S. DTC Wellness Testing Market (COVID-19 DTC Test), ($Million), 2021-2032
Figure 43: Policy Recommendations for DTC Infectious Disease Testing
Figure 44: U.S. DTC Wellness Testing Market (Infectious Disease Test), ($Million), 2021-2032
Figure 45: U.S. DTC Wellness Testing Market (Other Test Type), ($Million), 2021-2032
Figure 46: U.S. DTC Wellness Testing Market (by Offering)
Figure 47: Share of U.S. DTC Wellness Testing Market (by Offering Type), ($Million), 2021 and 2032
Figure 48: U.S. DTC Wellness Testing Market (Test Panel), ($Million), 2021-2032
Figure 49: U.S. DTC Wellness Testing Market (Test Strips), ($Million), 2021-2032
Figure 50: U.S. DTC Wellness Testing Market (Digital Monitoring Instruments), ($Million), 2021-2032
Figure 51: U.S. DTC Wellness Testing Market (Other Offering Type), ($Million), 2021-2032
Figure 52: U.S. DTC Wellness Testing Market (by Distribution Channel)
Figure 53: Share of U.S. DTC Wellness Testing Market (by Distribution Channel), ($Million), 2021 and 2032
Figure 54: U.S. DTC Wellness Testing Market (Online), ($Million), 2021-2032
Figure 55: U.S. DTC Wellness Testing Market (Over- the-Counter), ($Million), 2021-2032
Figure 56: U.S. DTC Wellness Testing Market (by Sample Type)
Figure 57: Share of U.S. DTC Wellness Testing Market (by Sample Type), ($Million), 2021 and 2032
Figure 58: Advantages of DTC Blood Testing
Figure 59: U.S. DTC Wellness Testing Market (Blood), ($Million), 2021-2032
Figure 60: U.S. DTC Wellness Testing Market (Urine), ($Million), 2021-2032
Figure 61: U.S. DTC Wellness Testing Market (Saliva), ($Million), 2021-2032
Figure 62: U.S. DTC Wellness Testing Market (Other Sample Type), ($Million), 2021-2032
Figure 63: U.S. DTC Wellness Testing Market (by Region), ($Million), 2021-2032
Figure 64: Southern U.S. DTC Wellness Testing Market, ($Million), 2021-2032
Figure 65: Midwest U.S. DTC Wellness Testing Market, ($Million), 2021-2032
Figure 66: Mid-Atlantic U.S. DTC Wellness Testing Market, ($Million), 2021-2032
Figure 67: West U.S. DTC Wellness Testing Market, $Million, 2021-2032
Figure 68: Southwest U.S. DTC Wellness Testing Market, ($Million), 2021-2032
Figure 69: New England DTC Wellness Testing Market, ($Million), 2021-2032
Figure 70: Total Number of Companies Profiled
Figure 71: 23andMe, Inc.: Overall Product Portfolio
Figure 72: 23andMe, Inc.: Overall Financials, ($Million), 2020-2022
Figure 73: 23andMe, Inc.: Revenue (by Segment), ($Million), 2020-2022
Figure 74: 23andMe, Inc.: R&D Expenditure, ($Million), 2020-2022
Figure 75: Cue.: Overall Product Portfolio
Figure 76: Cue.: Overall Financials, ($Million), 2019-2021
Figure 77: Cue.: Revenue (by Segment), ($Million), 2019-2021
Figure 78: Cue.: R&D Expenditure, ($Million), 2019-2021
Figure 79: Everlywell, Inc.: Overall Product Portfolio
Figure 80: Kindbody: Overall Product Portfolio
Figure 81: Laboratory Corporation of America Holdings: Overall Product Portfolio
Figure 82: Laboratory Corporation of America Holdings: Overall Financials, ($Million), 2019-2021
Figure 83: Laboratory Corporation of America Holdings: Revenue (by Segment), ($Million), 2019-2021
Figure 84: Laboratory Corporation of America Holdings: Revenue (by Region), ($Million), 2019-2021
Figure 85: LetsGetChecked: Overall Product Portfolio
Figure 86: myLAB Box.: Overall Product Portfolio
Figure 87: Myriad Genetics, Inc.: Product Portfolio
Figure 88: Myriad Genetics, Inc.: Overall Financials, ($Million), 2019-2021
Figure 89: Myriad Genetics, Inc.: Revenue (by Segment), $Million, 2019-2021
Figure 90: Myriad Genetics, Inc.: R&D Expenditure, ($Million), 2019-2021
Figure 91: Quest Diagnostics: Overall Product Portfolio
Figure 92: Quest Diagnostics: Overall Financials, ($Million), 2019-2021
Figure 93: Quest Diagnostics: Revenue (by Segment), ($Million), 2019-2021
Figure 94: Ro: Overall Product Portfolio
Figure 95: Tomorrow’s Health: Overall Product Portfolio
Figure 96: Viome Life Sciences, Inc.: Overall Product Portfolio
List of Tables
Table 1: Role of AACC in Regulating DTC Testing
Table 2: U.S. States and Access of Individuals to Direct Access Testing
Table 3: Examples of Expansion by the DTC Wellness Testing Market Players
Table 4: Examples of Hormone Testing DTC Companies
Table 5: Examples of Fertility Hormone Testing DTC Companies
Table 6: Examples of Insulin Sensitivity Testing DTC Companies
Table 7: Examples of Micronutrients Testing Companies
Table 8: Examples of Food Sensitivity DTC Companies
Table 9: Examples of COVID-19 DTC Companies
Table 10: Exampless of Infectious Diseases Test DTC Companies
Table 11: Examples of Other Test Types by DTC Companies
Table 12: Examples of Companies Offering Test Panel
Table 13: Examples of Companies Offering Test Strips
Table 14: Examples of Companies Offering Test Strips
Table 15: Examples of Companies Offering Online DTC Wellness Test
Table 16: Examples of Companies Offering OTC DTC Wellness Test
Table 17: Examples of Companies Offering Products Using Blood Sample Type
Table 18: Examples of Companies Offering Urine Sample Type
Table 19: Examples of Companies Offering Other Sample Types
Table 20: Estimated Cancer Deaths in California, 2022