Table of Content


1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Key Market Indicators
5.4.1. Overall Hygiene Products Market Overview
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. COVID-19 Impact Analysis
5.8. Porter’s Five Forces Analysis
5.9. Regulatory Framework
5.10. Raw Material Analysis
5.11. Trade Analysis (Import-Export Data)
5.12. Toilet Paper Market Analysis and Forecast, 2017 - 2031
5.12.1. Market Revenue Projections (US$ Mn)
5.12.2. Market Volume Projections (Million Units)

6. North America Toilet Paper Market Analysis and Forecast, By Type
6.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031
6.1.1. 1 Ply
6.1.2. 2 Ply
6.1.3. 3 ply
6.1.4. More than 3 Ply
6.2. Incremental Opportunity, By Type

7. North America Toilet Paper Market Analysis and Forecast, By Number of Rolls
7.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031
7.1.1. 1 to 20
7.1.2. 21 to 40
7.1.3. 41 to 60
7.1.4. 61 to 80
7.1.5. 81 to 100
7.1.6. More than 100
7.2. Incremental Opportunity, By No. of Rolls

8. North America Toilet Paper Market Analysis and Forecast, By Material
8.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031
8.1.1. Paper
8.1.2. Bamboo
8.1.3. Others (Wood Pulp, Cotton, etc.)
8.2. Incremental Opportunity, By Material

9. North America Toilet Paper Market Analysis and Forecast, By Roll Size
9.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Roll Size, 2017 - 2031
9.1.1. Regular
9.1.2. Mega
9.1.3. Jumbo
9.1.4. Others (Ultra Mega, Small, etc.)
9.2. Incremental Opportunity, By Roll Size

10. North America Toilet Paper Market Analysis and Forecast, By Price
10.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Price, 2017 - 2031
10.1.1. Low
10.1.2. Medium
10.1.3. High
10.2. Incremental Opportunity, By Price

11. North America Toilet Paper Market Analysis and Forecast, By End-user
11.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031
11.1.1. Residential
11.1.2. Commercial
11.1.2.1. Hospitality
11.1.2.2. Corporates
11.1.2.3. Hospitals
11.1.2.4. Public Facilities
11.1.2.5. Others (Education, Institutions, Retail, etc.)
11.2. Incremental Opportunity, By End-user

12. North America Toilet Paper Market Analysis and Forecast, By Distribution Channel
12.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031
12.1.1. Online
12.1.1.1. Company Owned Website
12.1.1.2. E-Commerce Website
12.1.2. Offline
12.1.2.1. Hypermarket/Supermarkets
12.1.2.2. Departmental Stores
12.1.2.3. Independent Retailers
12.2. Incremental Opportunity, By Distribution Channel

13. North America Toilet Paper Market Analysis and Forecast, By Country
13.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Country, 2017 - 2031
13.1.1. U.S.
13.1.2. Canada
13.1.3. Rest of North America
13.2. Incremental Opportunity, By Country

14. U.S. Toilet Paper Market Analysis and Forecast
14.1. Country Snapshot
14.2. Price Trend Analysis
14.3. Key Trend Analysis
14.3.1. Demand Side
14.3.2. Supply Side
14.4. Brand Analysis
14.5. Consumer Buying Behavior Analysis
14.6. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031
14.6.1. 1 Ply
14.6.2. 2 Ply
14.6.3. 3 ply
14.6.4. More than 3 Ply
14.7. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031
14.7.1. 1 to 20
14.7.2. 21 to 40
14.7.3. 41 to 60
14.7.4. 61 to 80
14.7.5. 81 to 100
14.7.6. More than 100
14.8. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031
14.8.1. Paper
14.8.2. Bamboo
14.8.3. Others (Wood Pulp, Cotton, etc.)
14.9. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Roll Size, 2017 - 2031
14.9.1. Regular
14.9.2. Mega
14.9.3. Jumbo
14.9.4. Others (Ultra Mega, Small, etc.)
14.10. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Price, 2017 - 2031
14.10.1. Low
14.10.2. Medium
14.10.3. High
14.11. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By End-user, 2017 - 2031
14.11.1. Residential
14.11.2. Commercial
14.11.2.1. Hospitality
14.11.2.2. Corporates
14.11.2.3. Hospitals
14.11.2.4. Public Facilities
14.11.2.5. Others (Education, Institutions, Retail, etc.)
14.12. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031
14.12.1. Online
14.12.1.1. Company Owned Website
14.12.1.2. E-Commerce Website
14.12.2. Offline
14.12.2.1. Hypermarket/Supermarkets
14.12.2.2. Departmental Stores
14.12.2.3. Independent Retailers
14.12.2.4. Others

15. Canada Toilet Paper Market Analysis and Forecast
15.1. Country Snapshot
15.2. Price Trend Analysis
15.3. Key Trend Analysis
15.3.1. Demand Side
15.3.2. Supply Side
15.4. Brand Analysis
15.5. Consumer Buying Behavior Analysis
15.6. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031
15.6.1. 1 Ply
15.6.2. 2 Ply
15.6.3. 3 Ply
15.6.4. More than 3 Ply
15.7. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031
15.7.1. 1 to 20
15.7.2. 21 to 40
15.7.3. 41 to 60
15.7.4. 61 to 80
15.7.5. 81 to 100
15.7.6. More than 100
15.8. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031
15.8.1. Paper
15.8.2. Bamboo
15.8.3. Others (Wood Pulp, Cotton, etc.)
15.9. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031
15.9.1. Online
15.9.1.1. Company Owned Website
15.9.1.2. E-Commerce Website
15.9.2. Offline
15.9.2.1. Hypermarket/Supermarkets
15.9.2.2. Departmental Stores
15.9.2.3. Independent Retailers
15.9.2.4. Others
16. Competition Landscape
16.1. Market Player – Competition Dashboard
16.2. Market Share Analysis (%), 2021
16.3. Company Profiles (Details – Company Overview, Sales Material Type/Geographical Presence, Revenue, Strategy & Business Overview)
16.3.1. Cascades Inc.
16.3.1.1. Company Overview
16.3.1.2. Sales Material Type/Geographical Presence
16.3.1.3. Revenue
16.3.1.4. Strategy & Business Overview
16.3.2. Johnson & Johnson
16.3.2.1. Company Overview
16.3.2.2. Sales Material Type/Geographical Presence
16.3.2.3. Revenue
16.3.2.4. Strategy & Business Overview
16.3.3. Kimberly-Clark Corporation
16.3.3.1. Company Overview
16.3.3.2. Sales Material Type/Geographical Presence
16.3.3.3. Revenue
16.3.3.4. Strategy & Business Overview
16.3.4. Procter & Gamble
16.3.4.1. Company Overview
16.3.4.2. Sales Material Type/Geographical Presence
16.3.4.3. Revenue
16.3.4.4. Strategy & Business Overview
16.3.5. Reckitt Benckiser
16.3.5.1. Company Overview
16.3.5.2. Sales Material Type/Geographical Presence
16.3.5.3. Revenue
16.3.5.4. Strategy & Business Overview
16.3.6. Sephora USA, Inc.
16.3.6.1. Company Overview
16.3.6.2. Sales Material Type/Geographical Presence
16.3.6.3. Revenue
16.3.6.4. Strategy & Business Overview
16.3.7. The Clorox Company
16.3.7.1. Company Overview
16.3.7.2. Sales Material Type/Geographical Presence
16.3.7.3. Revenue
16.3.7.4. Strategy & Business Overview
16.3.8. Essity AB
16.3.8.1. Company Overview
16.3.8.2. Sales Material Type/Geographical Presence
16.3.8.3. Revenue
16.3.8.4. Strategy & Business Overview
16.3.9. Georgia-Pacific LLC
16.3.9.1. Company Overview
16.3.9.2. Sales Material Type/Geographical Presence
16.3.9.3. Revenue
16.3.9.4. Strategy & Business Overview
16.3.10. The Sofidel Group
16.3.10.1. Company Overview
16.3.10.2. Sales Material Type/Geographical Presence
16.3.10.3. Revenue
16.3.10.4. Strategy & Business Overview

17. Key Takeaways
17.1. Identification of Potential Market Spaces
17.1.1. Type
17.1.2. No. of Rolls
17.1.3. Material
17.1.4. Roll Size
17.1.5. Price
17.1.6. End User
17.1.7. Distribution Channel
17.1.8. Country
17.2. Understanding the Buying Process of Customers
17.2.1. Preferred Type
17.2.2. Preferred Pricing
17.2.3. Target Audience
17.3. Prevailing Market Risks
17.4. Preferred Sales & Marketing Strategy



List of Figures




Figure 1: North America Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Figure 2: North America Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Figure 3: North America Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

Figure 4: North America Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Figure 5: North America Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Figure 6: North America Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

Figure 7: North America Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Figure 8: North America Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Figure 9: North America Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

Figure 10: North America Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Figure 11: North America Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Figure 12: North America Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

Figure 13: North America Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Figure 14: North America Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Figure 15: North America Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

Figure 16: North America Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

Figure 17: North America Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

Figure 18: North America Toilet Paper Market Incremental Opportunity, by End User, 2021-2031

Figure 19: North America Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Figure 20: North America Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Figure 21: North America Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

Figure 22: North America Toilet Paper Market Value, by Country, US$ Mn, 2017-2031

Figure 23: North America Toilet Paper Market Volume, by Country, Thousand Units, 2017-2031

Figure 24: North America Toilet Paper Market Incremental Opportunity, by Country, 2021-2031

Figure 25: U.S. Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Figure 26: U.S. Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Figure 27: U.S. Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

Figure 28: U.S. Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Figure 29: U.S. Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Figure 30: U.S. Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

Figure 31: U.S. Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Figure 32: U.S. Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Figure 33: U.S. Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

Figure 34: U.S. Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Figure 35: U.S. Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Figure 36: U.S. Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

Figure 37: U.S. Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Figure 38: U.S. Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Figure 39: U.S. Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

Figure 40: U.S. Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

Figure 41: U.S. Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

Figure 42: U.S. Toilet Paper Market Incremental Opportunity, by End User, 2021-2031

Figure 43: U.S. Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Figure 44: U.S. Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Figure 45: U.S. Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

Figure 46: Canada Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Figure 47: Canada Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Figure 48: Canada Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

Figure 49: Canada Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Figure 50: Canada Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Figure 51: Canada Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

Figure 52: Canada Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Figure 53: Canada Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Figure 54: Canada Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

Figure 55: Canada Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Figure 56: Canada Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Figure 57: Canada Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

Figure 58: Canada Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Figure 59: Canada Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Figure 60: Canada Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

Figure 61: Canada Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

Figure 62: Canada Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

Figure 63: Canada Toilet Paper Market Incremental Opportunity, by End-user, 2021-2031

Figure 64: Canada Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Figure 65: Canada Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Figure 66: Canada Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

List of Tables




Table 1: North America Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Table 2: North America Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Table 3: North America Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Table 4: North America Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Table 5: North America Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Table 6: North America Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Table 7: North America Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Table 8: North America Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Table 9: North America Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Table 10: North America Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Table 11: North America Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

Table 12: North America Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

Table 13: North America Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Table 14: North America Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Table 15: North America Toilet Paper Market Value, by Country, US$ Mn, 2017-2031

Table 16: North America Toilet Paper Market Volume, by Country, Thousand Units, 2017-2031

Table 17: U.S. Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Table 18: U.S. Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Table 19: U.S. Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Table 20: U.S. Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Table 21: U.S. Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Table 22: U.S. Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Table 23: U.S. Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Table 24: U.S. Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

Table 25: U.S. Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

Table 26: U.S. Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Table 27: U.S. Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

Table 28: U.S. Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

Table 29: U.S. Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Table 30: U.S. Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

Table 31: Canada Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

Table 32: Canada Toilet Paper Market Volume, by Type, Million Units, 2017-2031

Table 33: Canada Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

Table 34: Canada Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

Table 35: Canada Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

Table 36: Canada Toilet Paper Market Volume, by Material, Million Units, 2017-2031

Table 37: Canada Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

Table 40: Canada Toilet Paper Market Volume, by Price, Million Units, 2017-2031

Table 41: Canada Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

Table 42: Canada Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

Table 43: Canada Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

Table 44: Canada Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031