Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of Impact of COVID-19 on the Industry


5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Trends Favoring the Growth of Context-Aware Advertising and Enrich Customer Experience
5.1.2 Steady Increase in DOOH Spending
5.2 Market Restraints
5.2.1 Technical and Standardization Complexity


6 MARKET SEGMENTATION
6.1 By Component
6.1.1 Hardware
6.1.2 Software
6.2 By Product
6.2.1 Entry Level
6.2.2 Advanced Level
6.2.3 Enterprise Level
6.3 By Application
6.3.1 Retail
6.3.2 Hospitality
6.3.3 Corporate
6.3.4 Transportation
6.3.5 Other Applications (Education, Government, etc.)
6.4 By Geography
6.4.1 North America
6.4.1.1 United States
6.4.1.2 Canada
6.4.2 Europe
6.4.2.1 Germany
6.4.2.2 United Kingdom
6.4.2.3 France
6.4.2.4 Rest of Europe
6.4.3 Asia Pacific
6.4.3.1 India
6.4.3.2 China
6.4.3.3 Japan
6.4.3.4 Rest of Asia Pacific
6.4.4 Latin America
6.4.4.1 Brazil
6.4.4.2 Argentina
6.4.4.3 Rest of Latin America
6.4.5 Middle East
6.4.5.1 United Arab Emirates
6.4.5.2 Saudi Arabia
6.4.5.3 Rest of Middle-East


7 COMPETITIVE LANDSCAPE
7.1 Company Profiles*
7.1.1 3M Company
7.1.2 Advantech Co. Ltd
7.1.3 AOPEN Inc.
7.1.4 Barco
7.1.5 BrightSign LLC
7.1.6 Broadsign International
7.1.7 Cisco Systems Inc.
7.1.8 ClearOne Inc.
7.1.9 Dell Inc.
7.1.10 Gefen LLC.
7.1.11 HaiVision Inc.
7.1.12 Hewlett Packard Enterprise
7.1.13 ONELAN (Tripleplay Services Ltd.)


8 INVESTMENT ANALYSIS


9 FUTURE OUTLOOK OF THE MARKET