Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHT
4.1 Market Overview
4.2 Industry Attractiveness - Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of the Impact of COVID-19 on the Market


5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Anticipated Increase in Sales of Mirror-less Lens
5.1.2 Demand for Specialized Products from Niche Customer Base?
5.2 Market Challenges
5.2.1 Strong Competition from Smartphones with Advanced Features
5.2.2 Growing Trend Towards Camera Rentals
5.3 Key Technological Innovations – Mirrorless Lens and Accessories
5.4 Historical Trend Analysis of Digital Camera Sales (1999-2021)


6 MARKET SEGMENTATION
6.1 By Lens Type
6.1.1 Built-in
6.1.2 Interchangeable
6.2 By Camera Type
6.2.1 Compact Digital Camera
6.2.2 DSLR
6.2.3 Mirrorless
6.3 By End-user
6.3.1 Pro Photographers
6.3.2 Prosumers
6.3.3 Hobbyists
6.4 By Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia-Pacific
6.4.4 Latin America
6.4.5 Middle East & Africa


7 COMPETITIVE LANDSCAPE
7.1 Vendor Market Share Analysis
7.2 Company Profiles
7.2.1 Nikon Corporation
7.2.2 Canon Inc.
7.2.3 Panasonic Corporation
7.2.4 Fujifilm Holdings Corporation
7.2.5 Sony Corporation
7.2.6 Eastman Kodak Company
7.2.7 OM Digital Solutions Corporation
7.2.8 Sigma Corporation
7.2.9 Leica Camera AG
7.2.10 Victor Hasselblad AB


8 INVESTMENT ANALYSIS


9 FUTURE OF THE MARKET