Table of Content

1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope Of The Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rise in Interest of Consumers & Physicians in DTC kits
4.2.2 Advancements in Technology
4.2.3 Increasing Applications of Consumer Genomics and Favorable Government Policies
4.2.4 Growing Trend of Personalized Genomics
4.3 Market Restraints
4.3.1 Stringent Regulatory Challenges
4.3.2 Misleading Results Create Challenges in Adoption of Home-based Genetic Tests
4.4 Industry Attractiveness - Porter’s Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION (Market Size by Value - USD million)
5.1 By Application
5.1.1 Genetic Relatedness
5.1.2 Diagnostics
5.1.3 Lifestyle, Wellness, & Nutrition
5.1.4 Ancestry
5.1.5 Personalized Medicine & Pharmacogenetic Testing
5.1.6 Sports Nutrition & Health
5.1.7 Other Application Types
5.2 By Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.2 Europe
5.2.2.1 Germany
5.2.2.2 United Kingdom
5.2.2.3 France
5.2.2.4 Italy
5.2.2.5 Spain
5.2.2.6 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 Australia
5.2.3.5 South Korea
5.2.3.6 Rest of Asia-Pacific
5.2.4 Middle East
5.2.4.1 GCC
5.2.4.2 South Africa
5.2.4.3 Rest of Middle East
5.2.5 South America
5.2.5.1 Brazil
5.2.5.2 Argentina
5.2.5.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 23andMe, Inc.
6.1.2 Positive Biosciences, Ltd
6.1.3 Futura Genetics
6.1.4 Helix OpCo LLC
6.1.5 MyHeritage Ltd
6.1.6 Pathway Genomics
6.1.7 Veritas
6.1.8 Illumina, Inc.
6.1.9 Xcode Life
6.1.10 Toolbox Genomics


7 MARKET OPPORTUNITIES AND FUTURE TRENDS