Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increased Emphasis on Predictive Analytics
4.2.2 Merchandising and Supply Chain Analytics Segment Expected to Hold Significant Share
4.3 Market Restraints
4.3.1 Complexities in Collecting and Collating the Data From Disparate Systems
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter Five Forces
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of COVID-19 on the Market


5 MARKET SEGMENTATION
5.1 By Application
5.1.1 Merchandising and Supply Chain Analytics
5.1.2 Social Media Analytics
5.1.3 Customer Analytics
5.1.4 Operational Intelligence
5.1.5 Other Applications
5.2 By Business Type
5.2.1 Small and Medium Enterprises
5.2.2 Large-scale Organizations
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Rest of the World


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 SAP SE
6.1.2 Oracle Corporation
6.1.3 Qlik Technologies Inc.
6.1.4 Zoho Corporation
6.1.5 IBM Corporation
6.1.6 Retail Next Inc.
6.1.7 Alteryx Inc.
6.1.8 Salesforce.com Inc. (Tableau Software Inc.)
6.1.9 Adobe Systems Incorporated
6.1.10 Microstrategy Inc.
6.1.11 Hitachi Vantara?Corporation
6.1.12 Fuzzy Logix LLC


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS