Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Government Initiatives
4.2.2 Growing Awareness About the Effectiveness and Efficacy of Traditional Systems of Medicine
4.2.3 Increase in the R&D Activities
4.3 Market Restraints
4.3.1 Lack of World-class Treatment Centers
4.3.2 Lack of Health Insurance Approval and Scientific Validation
4.4 Industry Attractiveness - Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers/Consumers
4.4.2 Bargaining Power of Suppliers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION (Market Size by Value – USD million)
5.1 By Type
5.1.1 Ayurvedic Medicine
5.1.2 Herbal Medicine
5.1.3 Aroma Therapy
5.1.4 Homeopathy
5.1.5 Acupuncture
5.1.6 Other Types


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Baidyanath
6.1.2 Dabur India
6.1.3 Ganga Pharmaceuticals
6.1.4 GR Herbals
6.1.5 Hamdard
6.1.6 Himalaya Wellness
6.1.7 Hootone Remedies
6.1.8 Patanjali Ayurved Limited
6.1.9 Lotus Herbal
6.1.10 Sydler India Pvt. Ltd


7 MARKET OPPORTUNITIES AND FUTURE TRENDS