Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter’s Five Force Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of the Impact of COVID-19 on the Market


5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Applications of Augmented Reality
5.1.2 High Demand for Mobile-based Augmented Reality
5.2 Market Challenges
5.2.1 Technical and Regulatory Issues


6 AUGMENTED REALITY(AR) MARKET LANDSCAPE-MARKET SEGMENTATION
6.1 By Type
6.1.1 Hardware
6.1.2 Software
6.2 By End-user Vertical
6.2.1 Gaming
6.2.2 Education
6.2.3 Healthcare
6.2.4 Retail and Advertising
6.2.5 Automotive
6.2.6 Military and Defense
6.2.7 Other End-user Verticals
6.3 Geography
6.3.1 North America
6.3.2 Europe
6.3.3 Asia-Pacific
6.3.4 Rest of the World (Latin America and Middle East & Africa)


7 MIXED REALITY(AR) MARKET LANDSCAPE - MARKET SEGMENTATION
7.1 By End-user Vertical
7.1.1 Consumer
7.1.2 Medical and Healthcare
7.1.3 Industrial
7.1.4 Other End-User Verticals (Education, Military, and Defense)
7.2 By Geography
7.2.1 North America
7.2.2 Europe
7.2.3 Asia-Pacific
7.2.4 Rest of the World (Latin America and Middle East & Africa)


8 COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 Google LLC (Alphabet Inc.)
8.1.2 Seiko Epson Corporation
8.1.3 Vuzix Corporation
8.1.4 Realwear Inc.
8.1.5 Dynabook Americas Inc. (Sharp corporation)
8.1.6 Niantic Inc.
8.1.7 Optinvent
8.1.8 Atheer Inc.
8.1.9 Blippar.com Ltd
8.1.10 PTC Inc.
8.1.11 Ultraleap Limited
8.1.12 Wikitude GMBH
8.1.13 TechSee Augmented Vision Ltd
8.1.14 Microsoft Corporation
8.1.15 HP Development Company LP
8.1.16 Dell Technologies Inc.
8.1.17 AsusTek Computer Inc.
8.1.18 Samsung Electronics Company Limited
8.1.19 Acer Inc.
8.1.20 Magic Leap Inc.
8.1.21 Amber Garage (Holokit)
8.1.22 Occipital Inc.


9 INVESTMENT ANALYSIS


10 FUTURE OF THE MARKET