Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Adoption of Pets
4.2.2 Growing Focus on Animal Health and Rising Veterinary Expenditure
4.3 Market Restraints
4.3.1 High Cost of Animal Pregnancy Testing Kits
4.4 Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION (Market Size by Value – USD million)
5.1 By Product Types
5.1.1 Preganancy Test Kits Cassettes
5.1.2 Preganancy Test Kits Strips
5.1.3 Enzymes- Linked Immunoassay Test Kits
5.2 By Distribution Channel
5.2.1 Veterinary Hospital and Clinics
5.2.2 Retail Stores
5.2.3 E-commerce
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Rest of the World


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 IDEXX Laboratories
6.1.2 Fassisi
6.1.3 Bio Tracking
6.1.4 Biomerieux
6.1.5 Bioeasy
6.1.6 Belly labs
6.1.7 Neogen Corporation
6.1.8 BioNote Incorporation
6.1.9 Heska Corp.
6.1.10 Randox Laboratories Limited
6.1.11 Toco Diagnostics
6.1.12 J and G Biotech Ltd


7 MARKET OPPORTUNITIES AND FUTURE TRENDS