Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global E-Cigarette Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Flavor
5.6 Market Breakup by Mode of Operation
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast

6 Market Breakup Product
6.1 Modular E-Cigarette
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Rechargeable E-Cigarette
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Next-Generation E-Cigarette
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Disposable E-Cigarette
6.4.1 Market Trends
6.4.2 Market Forecast

7 Market Breakup by Flavor
7.1 Tobacco
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Botanical
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Fruit
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Sweet
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Beverage
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast

8 Market Breakup by Mode of Operation
8.1 Automatic E-Cigarette
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Manual E-Cigarette
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Distribution Channel
9.1 Speciality E-Cig Shops
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Online
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Supermarkets and Hypermarkets
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Tobacconist
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast

10 Market Breakup by Region
10.1 Asia Pacific
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Europe
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 North America
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Middle East and Africa
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Latin America
10.5.1 Market Trends
10.5.2 Market Forecast

11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis
14.1 Price Indicators
14.2 Price Structure
14.3 Margin Analysis

15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Philip Morris International
15.3.2 Altria Group Inc.
15.3.3 British American Tobacco PLC
15.3.4 Japan Tobacco, Inc.
15.3.5 Imperial Tobacco Group
15.3.6 International Vapor Group
15.3.7 Nicotek Llc,
15.3.8 Njoy Inc.
15.3.9 Reynolds American Inc.
15.3.10 ITC Limited
15.3.11 J Well France

List of Figures

Figure 1: Global: E-Cigarette Market: Major Drivers and Challenges
Figure 2: Global: E-Cigarette Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2022
Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2022
Figure 5: Global: E-Cigarette Market: Breakup by Mode of Operation (in %), 2022
Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2022
Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: E-Cigarette Industry: SWOT Analysis
Figure 10: Global: E-Cigarette Industry: Value Chain Analysis
Figure 11: Global: E-Cigarette Industry: Porter’s Five Forces Analysis
Figure 12: Global: E-Cigarette (Modular) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: E-Cigarette (Modular) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: E-Cigarette (Rechargeable) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: E-Cigarette (Next-Generation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: E-Cigarette (Disposable) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: E-Cigarette (Automatic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: E-Cigarette (Manual) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: E-Cigarette (Manual) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: E-Cigarette Market: Sales through Speciality E-Cig Shops (in Million US$), 2017 & 2022
Figure 37: Global: E-Cigarette Market Forecast: Sales through Speciality E-Cig Shops (in Million US$), 2023-2028
Figure 38: Global: E-Cigarette Market: Online Sales (in Million US$), 2017 & 2022
Figure 39: Global: E-Cigarette Market Forecast: Online Sales (in Million US$), 2023-2028
Figure 40: Global: E-Cigarette Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 41: Global: E-Cigarette Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 42: Global: E-Cigarette Market: Sales through Tobacconist (in Million US$), 2017 & 2022
Figure 43: Global: E-Cigarette Market Forecast: Sales through Tobacconist (in Million US$), 2023-2028
Figure 44: Global: E-Cigarette Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 45: Global: E-Cigarette Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 46: Asia Pacific: E-Cigarette Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Asia Pacific: E-Cigarette Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Europe: E-Cigarette Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Europe: E-Cigarette Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: North America: E-Cigarette Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: North America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Middle East and Africa: E-Cigarette Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Middle East and Africa: E-Cigarette Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Latin America: E-Cigarette Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Latin America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2023-2028

List of Tables

Table 1: Global: E-Cigarette Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2023-2028
Table 3: Global: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2023-2028
Table 4: Global: E-Cigarette Market Forecast: Breakup by Mode of Operation (in Million US$), 2023-2028
Table 5: Global: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 6: Global: E-Cigarette Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: E-Cigarette Market Structure
Table 8: Global: E-Cigarette Market: Key Players