Table of Content

1 INTRODUCTION (Page No. - 29)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS & EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2019–2021
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA 
           FIGURE 1 MARKET RESEARCH DESIGN
           FIGURE 2 RESEARCH METHODOLOGY
           2.1.1 BREAKUP OF PRIMARIES
           2.1.2 KEY INDUSTRY INSIGHTS
    2.2 DATA TRIANGULATION 
    2.3 MARKET SIZE ESTIMATION 
           FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 OVER-THE-TOP SERVICES MARKET: RECESSION IMPACT 
           FIGURE 4 OVER-THE-TOP SERVICES MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH
    2.5 ASSUMPTIONS 
    2.6 LIMITATIONS 
3 EXECUTIVE SUMMARY (Page No. - 41)
    FIGURE 5 OVER THE TOP MARKET SHARE, BY TYPE, 2022 AND 2027 
    FIGURE 6 OVER-THE-TOP SERVICES MARKET SHARE, BY MONETIZATION MODEL, 2022 AND 2027 
    FIGURE 7 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING 2022–2027 
4 PREMIUM INSIGHTS (Page No. - 44)
    4.1 ATTRACTIVE OPPORTUNITIES FOR OVER THE TOP MARKET PLAYERS 
           FIGURE 8 RISE IN NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH
    4.2 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE 
           FIGURE 9 SMARTPHONES & TABLETS TO ACCOUNT FOR HIGHEST MARKET SHARE IN 2022
    4.3 NORTH AMERICA: OVER THE TOP MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL 
           FIGURE 10 SMARTPHONES & TABLETS AND SUBSCRIPTION-BASED MONETIZATION TO ACCOUNT FOR LARGEST RESPECTIVE MARKET SHARES IN NORTH AMERICA
    4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL 
           FIGURE 11 SMARTPHONES & TABLETS AND ADVERTISEMENT-BASED MONETIZATION TO BE LARGEST RESPECTIVE SEGMENTS IN ASIA PACIFIC
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 46)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 12 OVER THE TOP MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Flexibility and ease-of-use to offer seamless customer experience
                    5.2.1.2 Internet proliferation with penetration of smart devices
                               FIGURE 13 NUMBER OF INTERNET USERS, BY REGION, 2022 (MILLION)
                               FIGURE 14 TOP SMARTPHONE USER COUNTRIES, 2021 (MILLION)
                    5.2.1.3 Freemium models of global and local players in price-sensitive markets
                    5.2.1.4 Rise in demand for Over-the-Top services during lockdown
           5.2.2 RESTRAINTS
                    5.2.2.1 Disparity in opinion between producers and aggregators over licensed business model
                    5.2.2.2 Threat to privacy of content consumption and security of user database due to spyware
                    5.2.2.3 Inadequate supply of high-speed internet in emerging economies
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Partnership with national producers and film studios across regions on SVoD models
                    5.2.3.2 Adoption of 5G technology
           5.2.4 CHALLENGES
                    5.2.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions
                    5.2.4.2 Difficulty in retaining subscribers due to high competition
    5.3 INDUSTRY TRENDS 
           5.3.1 ECOSYSTEM MAPPING
                    TABLE 2 OVER-THE-TOP SERVICES MARKET ECOSYSTEM
           5.3.2 SUPPLY CHAIN ANALYSIS
                    FIGURE 15 OVER-THE-TOP SERVICES MARKET: SUPPLY CHAIN ANALYSIS
6 OVER-THE-TOP MARKET, BY MONETIZATION MODEL (Page No. - 54)
    6.1 INTRODUCTION 
           FIGURE 16 SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
           6.1.1 MONETIZATION MODEL: MARKET DRIVERS
                    TABLE 3 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                    TABLE 4 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
    6.2 SUBSCRIPTION-BASED 
           6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE DEMAND FOR OVER-THE-TOP SERVICES
                    TABLE 5 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 6 SUBSCRIPTION-BASED OVER THE TOP MARKET, BY REGION, 2022–2027 (USD BILLION)
    6.3 ADVERTISING-BASED 
           6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE ADOPTION OF OVER-THE-TOP SERVICES
                    TABLE 7 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 8 ADVERTISING-BASED OTT MARKET, BY REGION, 2022–2027 (USD BILLION)
    6.4 TRANSACTION-BASED 
           6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL ADOPTION OF OVER-THE-TOP SERVICES
                    TABLE 9 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 10 TRANSACTION-BASED OVER THE TOP MARKET, BY REGION, 2022–2027 (USD BILLION)
7 OVER-THE-TOP SERVICES MARKET, BY TYPE (Page No. - 60)
    7.1 INTRODUCTION 
           FIGURE 17 VIDEO STREAMING SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
           7.1.1 TYPE: MARKET DRIVERS
                    TABLE 11 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
                    TABLE 12 OVER THE TOP MARKET, BY TYPE, 2022–2027 (USD BILLION)
    7.2 GAME STREAMING 
           7.2.1 LIVE RESULTS AND REAL-TIME SHARING TO DRIVE GROWTH OF GAME STREAMING SEGMENT
                    TABLE 13 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                    TABLE 14 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                    TABLE 15 GAME STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 16 GAME STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION)
    7.3 AUDIO STREAMING 
           7.3.1 SUBSCRIPTION- AND TRANSACTION-BASED MONETIZATION MODELS TO BE HIGHLY PREFERRED BY END USERS FOR AUDIO STREAMING
                    TABLE 17 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                    TABLE 18 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                    TABLE 19 AUDIO STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 20 AUDIO STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION)
    7.4 VIDEO STREAMING 
           7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE ADOPTION OF VIDEO STREAMING SERVICES
                    TABLE 21 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                    TABLE 22 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                    TABLE 23 VIDEO STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 24 VIDEO STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION)
    7.5 COMMUNICATION 
           7.5.1 HIGH MOBILE PENETRATION WITH OVER-THE-TOP MESSAGING APPLICATIONS TO PROMOTE GLOBAL GROWTH OF COMMUNICATION SEGMENT
                    TABLE 25 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                    TABLE 26 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                    TABLE 27 COMMUNICATION SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 28 COMMUNICATION SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
8 OVER-THE-TOP MARKET, BY STREAMING DEVICE (Page No. - 69)
    8.1 INTRODUCTION 
           FIGURE 18 SMARTPHONES & TABLETS TO RECORD LARGEST MARKET SIZE DURING FORECAST PERIOD
           8.1.1 STREAMING DEVICE: MARKET DRIVERS
                    TABLE 29 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                    TABLE 30 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
    8.2 SMARTPHONES & TABLETS 
           8.2.1 INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES
                    TABLE 31 SMARTPHONES & TABLETS MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 32 SMARTPHONES & TABLETS MARKET, BY REGION, 2022–2027 (USD BILLION)
    8.3 DESKTOPS & LAPTOPS 
           8.3.1 HD CONTENT ON BIGGER SCREENS AND MULTITASKING TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS & LAPTOPS
                    TABLE 33 DESKTOPS & LAPTOPS MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 34 DESKTOPS & LAPTOPS MARKET, BY REGION, 2022–2027 (USD BILLION)
    8.4 INTERNET PROTOCOL TELEVISIONS & CONSOLES 
           8.4.1 GROWTH OF GAMING INDUSTRY TO BOOST ADOPTION OF IPTVS & CONSOLES FOR STREAMING OVER-THE-TOP SERVICES
                    TABLE 35 IPTV & CONSOLES MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 36 IPTV & CONSOLES MARKET, BY REGION, 2022–2027 (USD BILLION)
9 OVER THE TOP MARKET, BY SERVICE VERTICAL (Page No. - 74)
    9.1 INTRODUCTION 
           FIGURE 19 GAMING SEGMENT TO RECORD HIGHEST GROWTH RATE DURING FORECAST PERIOD
           9.1.1 SERVICE VERTICAL: MARKET DRIVERS
                    TABLE 37 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
                    TABLE 38 OVER THE TOP MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
    9.2 MEDIA & ENTERTAINMENT 
           9.2.1 INCREASED INTERNET PENETRATION AND DEMAND FOR ENTERTAINMENT TO FUEL GROWTH IN VERTICAL
                    TABLE 39 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 40 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
                    TABLE 41 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                    TABLE 42 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
    9.3 EDUCATION & LEARNING 
           9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE ONLINE LEARNING NEEDS TO DRIVE GROWTH IN EDUCATION & LEARNING SECTOR
                    TABLE 43 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 44 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
                    TABLE 45 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                    TABLE 46 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
    9.4 GAMING 
           9.4.1 HIGHER TRACTION AMONG MILLENNIALS TO BOOST GAMING VERTICAL
                    TABLE 47 GAMING VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 48 GAMING VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
                    TABLE 49 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                    TABLE 50 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
    9.5 SERVICE UTILITIES 
           9.5.1 RISE IN DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITY ADOPTION
                    TABLE 51 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
                    TABLE 52 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
                    TABLE 53 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                    TABLE 54 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
10 OVER-THE-TOP SERVICES MARKET, BY REGION (Page No. - 83)
     10.1 INTRODUCTION 
               FIGURE 20 OVER THE TOP MARKET REGIONAL SNAPSHOT, 2022
               FIGURE 21 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 55 OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
               TABLE 56 OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
     10.2 NORTH AMERICA 
             10.2.1 NORTH AMERICA: RECESSION IMPACT
             10.2.2 NORTH AMERICA: MARKET DRIVERS
                       FIGURE 22 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 57 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
                       TABLE 58 NORTH AMERICA: OVER THE TOP MARKET, BY TYPE, 2022–2027 (USD BILLION)
                       TABLE 59 NORTH AMERICA: OTT SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 60 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 61 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 62 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 63 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 64 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 65 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 66 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 67 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 68 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 69 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
                       TABLE 70 NORTH AMERICA: OOVER THE TOP MARKET BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
                       TABLE 71 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 72 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 73 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 74 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 75 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 76 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 77 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 78 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 79 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 80 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 81 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
                       TABLE 82 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
             10.2.3 UNITED STATES
             10.2.4 CANADA
     10.3 EUROPE 
             10.3.1 EUROPE: RECESSION IMPACT
             10.3.2 EUROPE: MARKET DRIVERS
                       TABLE 83 EUROPE: OVER THE TOP MARKET, BY TYPE, 2017–2021 (USD BILLION)
                       TABLE 84 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
                       TABLE 85 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 86 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 87 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 88 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 89 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 90 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 91 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 92 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 93 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 94 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 95 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
                       TABLE 96 EUROPE: OVER THE TOP MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
                       TABLE 97 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 98 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 99 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 100 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 101 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 102 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 103 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 104 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 105 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 106 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 107 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2017–2021 (USD BILLION)
                       TABLE 108 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2022–2027 (USD BILLION)
             10.3.3 UNITED KINGDOM
             10.3.4 GERMANY
             10.3.5 FRANCE
             10.3.6 ITALY
             10.3.7 SPAIN
             10.3.8 NORDIC REGION
             10.3.9 REST OF EUROPE
     10.4 ASIA PACIFIC 
             10.4.1 ASIA PACIFIC: RECESSION IMPACT
             10.4.2 ASIA PACIFIC: MARKET DRIVERS
                       FIGURE 23 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 109 ASIA PACIFIC: OVER THE TOP MARKET, BY TYPE, 2017–2021 (USD BILLION)
                       TABLE 110 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
                       TABLE 111 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 112 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 113 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 114 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 115 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 116 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 117 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 118 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 119 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 120 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 121 ASIA PACIFIC: OVER THE TOP MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
                       TABLE 122 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
                       TABLE 123 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 124 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 125 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 126 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 127 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 128 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 129 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 130 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 131 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 132 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 133 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
                       TABLE 134 ASIA PACIFIC: OVER THE TOP MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
             10.4.3 CHINA
             10.4.4 JAPAN
             10.4.5 INDIA
             10.4.6 AUSTRALIA & NEW ZEALAND
             10.4.7 REST OF ASIA PACIFIC
     10.5 LATIN AMERICA 
             10.5.1 LATIN AMERICA: RECESSION IMPACT
             10.5.2 LATIN AMERICA: MARKET DRIVERS
                       TABLE 135 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
                       TABLE 136 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
                       TABLE 137 LATIN AMERICA: OVER THE TOP MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 138 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 139 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 140 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 141 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 142 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 143 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 144 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 145 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 146 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 147 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
                       TABLE 148 LATIN AMERICA: OVER THE TOP MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
                       TABLE 149 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 150 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 151 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 152 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 153 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 154 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 155 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 156 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 157 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 158 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 159 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
                       TABLE 160 LATIN AMERICA: OVER THE TOP MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
             10.5.3 MEXICO
             10.5.4 BRAZIL
             10.5.5 REST OF LATIN AMERICA
     10.6 MIDDLE EAST & AFRICA 
             10.6.1 MIDDLE EAST & AFRICA: RECESSION IMPACT
             10.6.2 MIDDLE EAST: MARKET DRIVERS
             10.6.3 AFRICA: MARKET DRIVERS
                       TABLE 161 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
                       TABLE 162 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
                       TABLE 163 MIDDLE EAST & AFRICA: OVER THE TOP MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 164 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 165 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 166 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 167 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 168 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 169 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 170 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 171 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
                       TABLE 172 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
                       TABLE 173 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
                       TABLE 174 MIDDLE EAST & AFRICA: OVER THE TOP MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
                       TABLE 175 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 176 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 177 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 178 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 179 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 180 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 181 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 182 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 183 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
                       TABLE 184 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
                       TABLE 185 MIDDLE EAST & AFRICA: OVER THE TOP MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
                       TABLE 186 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
             10.6.4 KINGDOM OF SAUDI ARABIA
             10.6.5 UNITED ARAB EMIRATES
             10.6.6 SOUTH AFRICA
             10.6.7 REST OF THE MIDDLE EAST & AFRICA
11 COMPETITIVE LANDSCAPE (Page No. - 135)
     11.1 OVERVIEW 
               TABLE 187 KEY DEVELOPMENTS BY LEADING PLAYERS IN OVER-THE-TOP SERVICES MARKET, 2021–2022
     11.2 COMPETITIVE SCENARIO 
               TABLE 188 MARKET EVALUATION FRAMEWORK, 2019–2022
             11.2.1 NEW PRODUCT LAUNCHES
                       TABLE 189 NEW PRODUCT LAUNCHES, 2021
             11.2.2 DEALS
                       TABLE 190 DEALS, 2020–2022
12 COMPANY PROFILES (Page No. - 141)
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
     12.1 NETFLIX 
               TABLE 191 NETFLIX: BUSINESS OVERVIEW
               FIGURE 24 NETFLIX: COMPANY SNAPSHOT
               TABLE 192 NETFLIX: NEW PRODUCT LAUNCHES
               TABLE 193 NETFLIX: DEALS
     12.2 AMAZON 
               TABLE 194 AMAZON: BUSINESS OVERVIEW
               FIGURE 25 AMAZON: COMPANY SNAPSHOT
               TABLE 195 AMAZON: DEALS
     12.3 GOOGLE 
               TABLE 196 ALPHABET: BUSINESS OVERVIEW
               FIGURE 26 ALPHABET: COMPANY SNAPSHOT
               TABLE 197 GOOGLE: DEALS
     12.4 APPLE 
               TABLE 198 APPLE: BUSINESS OVERVIEW
               FIGURE 27 APPLE: COMPANY SNAPSHOT
               TABLE 199 APPLE: NEW PRODUCT LAUNCHES
               TABLE 200 APPLE: DEALS
     12.5 META 
               TABLE 201 META: COMPANY SNAPSHOT
               FIGURE 28 META: COMPANY SNAPSHOT
               TABLE 202 META: NEW PRODUCT LAUNCHES
               TABLE 203 META: DEALS
     12.6 HBO 
               TABLE 204 HBO: BUSINESS OVERVIEW
               FIGURE 29 WARNER BROS. DISCOVERY: COMPANY SNAPSHOT
               TABLE 205 HBO: DEALS
     12.7 THE WALT DISNEY COMPANY 
               TABLE 206 THE WALT DISNEY COMPANY: BUSINESS OVERVIEW
               FIGURE 30 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
               TABLE 207 THE WALT DISNEY COMPANY: DEALS
     12.8 INDIEFLIX 
               TABLE 208 INDIEFLIX: BUSINESS OVERVIEW
     12.9 FANDANGO MEDIA 
               TABLE 209 FANDANGO MEDIA: BUSINESS OVERVIEW
     12.10 ROKU 
               TABLE 210 ROKU: BUSINESS OVERVIEW
               FIGURE 31 ROKU: COMPANY SNAPSHOT
               TABLE 211 ROKU: NEW PRODUCT LAUNCHES
               TABLE 212 ROKU: DEALS
     12.11 TENCENT 
               TABLE 213 TENCENT: BUSINESS OVERVIEW
               FIGURE 32 TENCENT: COMPANY SNAPSHOT
               TABLE 214 TENCENT: DEALS
     12.12 RAKUTEN 
               TABLE 215 RAKUTEN: BUSINESS OVERVIEW
               FIGURE 33 RAKUTEN: COMPANY SNAPSHOT
               TABLE 216 RAKUTEN: DEALS
     12.13 KAKAO 
               TABLE 217 KAKAO: BUSINESS OVERVIEW
               FIGURE 34 KAKAO: COMPANY SNAPSHOT
               TABLE 218 KAKAO: DEALS
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13 APPENDIX (Page No. - 182)
     13.1 DISCUSSION GUIDE 
     13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     13.3 RELATED REPORTS 
     13.4 AUTHOR DETAILS