Table of Content

Staple Foods in Singapore
Euromonitor International
December 2022

List Of Contents And Tables

STAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price of unpackaged baked goods spike due to rising inflation in 2022 but demand continues to grow
Private label gains momentum within packaged baked goods by offering affordability
Incumbent players in packaged baked goods aim to sustain brand loyalty
PROSPECTS AND OPPORTUNITIES
Packaged players look to expand offer to compete with unpackaged options
Diet inclusivity within dessert mixes remains a niche
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in RTE cereals fuelled by greater mobility and diversified consumption occasions
Unit price growth in muesli and granola attributable to commodity shortages and pricing strategies
Retail e-commerce further penetrates breakfast cereals
PROSPECTS AND OPPORTUNITIES
Source diversification to sustain security of breakfast cereals
Brands continue to fortify RTE cereals in line with rising health and wellness trend
CATEGORY DATA
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category records highest unit price growth due to commodity crunch and unfavourable climate
Tofu players attempt to offset price growth to sustain demand
Demand for meat and seafood substitutes attributable to channel developments
PROSPECTS AND OPPORTUNITIES
Plant-based options reliant on positioning and consumer purchasing power
Further adoption of local delicacies to satisfy globalised tastebuds
CATEGORY DATA
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shelf stable fruit and vegetables struggles with inevitable price hikes and sustaining consumption
Frozen processed potatoes experiences marginal retail growth with format diversity
Imported products leverage local cuisine by curating mix of frozen vegetables
PROSPECTS AND OPPORTUNITIES
Outlook for frozen processed vegetables as carbohydrate substitute falls short of expectations
Emergence of frozen fruit offset by substitution from fresh and pur?e counterparts
Shelf stable vegetables faces competition from pickled products
CATEGORY DATA
Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retailers intervene to mitigate inflationary impact on rice prices
Instant noodles leads in terms of marketing and innovation
PROSPECTS AND OPPORTUNITIES
Some potential for keto-suitable options rather than full carbohydrate substitution
Outlook for cooked and microwaveable rice remains uncertain due to strong at-home rice preparation methods
Pasta to face competition from ready meals with elevated convenience
CATEGORY DATA
Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 68 NBO Company Shares of Rice: % Value 2018-2022
Table 69 LBN Brand Shares of Rice: % Value 2019-2022
Table 70 NBO Company Shares of Pasta: % Value 2018-2022
Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
Table 72 NBO Company Shares of Noodles: % Value 2018-2022
Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 75 Distribution of Rice by Format: % Value 2017-2022
Table 76 Distribution of Pasta by Format: % Value 2017-2022
Table 77 Distribution of Noodles by Format: % Value 2017-2022
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027