Table of Content

Staple Foods in Guatemala
Euromonitor International
December 2022

List Of Contents And Tables

STAPLE FOODS IN GUATEMALA
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth for bread, despite price increases
Artisanal products characterised baked goods, followed by the leading branded player Bimbo de Centroam?rica
Upturn in demand for cakes in 2022
PROSPECTS AND OPPORTUNITIES
Bread will continue to benefit from its status as a dietary staple
Healthier varieties will grow in importance
E-commerce channel to gain traction in dessert mixes and cakes
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Breakfast cereals see movement towards on-the-go packaging
Price remains an important consideration, with small pack sizes gaining in prominence
Kellogg’s maintains its lead
PROSPECTS AND OPPORTUNITIES
Health trends become increasingly important
Polarisation will become more evident
Innovations will be confined largely to packaging
CATEGORY DATA
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Frozen poultry leads growth, amid national expansion of La Casa de Pollo Rey
Longer storage times are increasingly valued by consumers
Bremen leads sales
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, driven by a return to hectic lifestyles
Chilled products could face competition from cheaper, fresh varieties sold in informal channels, given economic pressures
Processed seafood to benefit from health trends
CATEGORY DATA
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Black beans retain their staple status
Frozen processed potatoes grow in popularity
Leading Ducal invests in more convenient packaging formats
PROSPECTS AND OPPORTUNITIES
Growth to be hindered by enduring preference for fresh produce
Frozen processed potatoes will lead growth
Duval will look to expand consumption opportunities
CATEGORY DATA
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local rice products face threat from cheaper US imports
Instant noodles and pasta grow in popularity
Local brands dominate sales
PROSPECTS AND OPPORTUNITIES
Rice and pasta will benefit from their affordability
Strong predicted growth for instant noodles
Little innovation expected, but US imports could grow in prominence
CATEGORY DATA
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 61 NBO Company Shares of Rice: % Value 2018-2022
Table 62 LBN Brand Shares of Rice: % Value 2019-2022
Table 63 NBO Company Shares of Pasta: % Value 2018-2022
Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
Table 65 NBO Company Shares of Noodles: % Value 2018-2022
Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 68 Distribution of Rice by Format: % Value 2017-2022
Table 69 Distribution of Pasta by Format: % Value 2017-2022
Table 70 Distribution of Noodles by Format: % Value 2017-2022
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027